Lucy Zachtchirinskaia
Designsparkz
Toronto, Ontario, CanadaWork Experience
Metroland Media
Sales Solutions and Creative Specialist
As a Digital Sales Advisor I help to drive digital sales through our local print sales team.
KEY ACCOUNTABILITIES
Grow digital sales through the core sales team (over 600 strong)
Optimize the digital inventory for maximum revenue potential
Respond to Proposals (RFP's) in a timely and efficient manner
Maintaining a strong working knowledge of company products, special sales programs and marketing efforts within the sales division
Working on strategies for products like Website Takeovers, Geo-fencing, Behavioural Targeting / Audience Extension, Native Advertising, Programmatic Advertising
Providing sound daily digital media services, digital media technical support and related functions
Advising, consulting and providing information related to the impression levels, design, creative and online delivery of digital advertising campaigns
Providing daily status updates to inventory availability, revenue generated and identifing other winning opportunities
DESIGN WORK
Support, development and presentation of new sales initiatives, sales collateral and products
Deveping the Media Kit and the Impressions Kit for the sale force
Working closely with internal and external allies on tactical and strategic projects
WORKING WITH PLATFORMS
AdTech
Ominture
Google Analytics
ComScore
Recognition: Winner of 2015 Metroland Incub8 challenge, initiative focused on the creation, development and presentation of a business product/service designed to meet the company’s digital needs.
KEY ACCOUNTABILITIES
Grow digital sales through the core sales team (over 600 strong)
Optimize the digital inventory for maximum revenue potential
Respond to Proposals (RFP's) in a timely and efficient manner
Maintaining a strong working knowledge of company products, special sales programs and marketing efforts within the sales division
Working on strategies for products like Website Takeovers, Geo-fencing, Behavioural Targeting / Audience Extension, Native Advertising, Programmatic Advertising
Providing sound daily digital media services, digital media technical support and related functions
Advising, consulting and providing information related to the impression levels, design, creative and online delivery of digital advertising campaigns
Providing daily status updates to inventory availability, revenue generated and identifing other winning opportunities
DESIGN WORK
Support, development and presentation of new sales initiatives, sales collateral and products
Deveping the Media Kit and the Impressions Kit for the sale force
Working closely with internal and external allies on tactical and strategic projects
WORKING WITH PLATFORMS
AdTech
Ominture
Google Analytics
ComScore
Recognition: Winner of 2015 Metroland Incub8 challenge, initiative focused on the creation, development and presentation of a business product/service designed to meet the company’s digital needs.
May 2015
-
Toronto, Ontario, Canada
Education
Ontario College Of Art And Design (OCAD University)
Bachelor of Design
2004
- 2009
Toronto, Ontario, Canada