Robert Dornbush
User Experience Architect
Atlanta, GA, USA
4047904139
dornbush.myportfolio.com/
Work Experience
InterContinental Hotels Group
UX Architect
as a UX Design Consultant placed by software design vendor / agency NineLabs, Inc. I worked on redesigning the old web pages for Classic Web to provide a responsive flow for xsvp, svp, mvp & lvp for View Reservations, Modify Reservations, Group Bookings & Event Mgmt.
October 2017
- December 2017
Atlanta, Georgia, United States
TekSystems
Sr. Information Architect
Enterprise Information Architect at State Farm Insurance as freelance IA & UX resource provided by TekSystems consulting to their client’s Enterprise Digital Strategy / Public Affairs team at the State Farm corporate HQ in Bloomington, IL. Leadership role in enterprise level taxonomy development, strategic vision & scope for Navigation Systems Design and managed metadata for localized SEO across multiple CMS including Oracle KM, SharePoint, and Tridion Content Management Systems. Facilitated requirements gathering and UX design for Call Center Support systems as well as .com and customer-facing mobile apps serving the State Farm customer base across Insurance, Banking, and Securities Industries.
Recognized for product development and design leadership in spearheading a Template Driven CMS Redesign for the company Intranet featuring a higher standard enterprise site collection (each business entity gets 1x-7 of 7 web sites each designed for a specific business purpose: Dept. Site, Team Site Project Site KM Site, etc.) 7 standard site templates, and improved User Experience design leveraging a robust gallery of available page layouts and a simple, consistent, with a library of re-useable yet configurable functional components. Rob was member of a 4 member IA + Search team which was single handedly conceptualizing and rolling out these improvements to the digital content publishing lifecycle. He was simultaneously working on several specific KM Sites, 4 Dept. Publishing Sites, a baseline Project Site book of wireframes and 2 Call Center Support Solutions. Last year he helped redesign the enterprise Learning Mgmt. System for Training (L&D’s ‘SF university’). Successfully completed 5 major company-wide initiatives as well as 3 separate Line of Business vertical projects during his tenure at State Farm.
Recognized for product development and design leadership in spearheading a Template Driven CMS Redesign for the company Intranet featuring a higher standard enterprise site collection (each business entity gets 1x-7 of 7 web sites each designed for a specific business purpose: Dept. Site, Team Site Project Site KM Site, etc.) 7 standard site templates, and improved User Experience design leveraging a robust gallery of available page layouts and a simple, consistent, with a library of re-useable yet configurable functional components. Rob was member of a 4 member IA + Search team which was single handedly conceptualizing and rolling out these improvements to the digital content publishing lifecycle. He was simultaneously working on several specific KM Sites, 4 Dept. Publishing Sites, a baseline Project Site book of wireframes and 2 Call Center Support Solutions. Last year he helped redesign the enterprise Learning Mgmt. System for Training (L&D’s ‘SF university’). Successfully completed 5 major company-wide initiatives as well as 3 separate Line of Business vertical projects during his tenure at State Farm.
October 2014
- August 2017
Bloomington, Illinois, United States
AT&T
Sr. UX Modeler
Senior IA / UX Design at AT&T Wireless as Corp to Corp resource provided by Halo Group consulting to their client AT&T. Working on Customer Experience Design for all AT&T web properties (including mobile) for e-Commerce, Billing, & support. Validates business goals against brand and customer experience needs in preparation for app dev. Mobile app dev for smartphone & tablet, responsive web design. Sr. IA / UX Designer on the experience planning team doing IA, UX Design Approach, and serving as UX modeler doing wires and rapid prototyping for Mobile Applications development for AT&T e-commerce & AT&T wireless support. Developed 5 UX Models for Mobile App Dev in 9 months; 3 for customer support and 2 for e-commerce.
January 2014
- September 2014
Earley Information Science
Sr. Information Architect
Earley & Associates – an Information Architecture consulting firm. Carlisle, MA 01741 (subsidiary of Insperity, Houston TX 77032). Sr. Information Architect serving E&A consultant in the field of Taxonomy Development and Search Engine Optimization for Microsoft enterprise search and corporate knowledge sharing applications.
Here’s a list of E&A Information Architecture Clients served during my employment with Earley & Assoc. Including:
Hewlett-Packard Customer Support– Palo Alto, CA & Boise, ID
Mass Mutual Insurance– Springfield, MA Provided content types & search facets development, taxonomy and metadata mapping for SharePoint 2010 Project Management Portal
Allstate Insurance – Northbrook, IL
Charles Schwab – San Francisco, CA
Franklin Templeton Investments– Dublin, CA & St. Petersburg, FL
AARP – Washington, DC
Phillips Health Care (medical imaging systems KB) – Cleveland, OH & DA Best, Netherlands
Term Library development, navigation systems re-design and UI for Support Solution’s ‘Search & Browse’ applications, unified media / marketing asset database, training content and Care Center / Customer Support procedures.
Here’s a list of E&A Information Architecture Clients served during my employment with Earley & Assoc. Including:
Hewlett-Packard Customer Support– Palo Alto, CA & Boise, ID
Mass Mutual Insurance– Springfield, MA Provided content types & search facets development, taxonomy and metadata mapping for SharePoint 2010 Project Management Portal
Allstate Insurance – Northbrook, IL
Charles Schwab – San Francisco, CA
Franklin Templeton Investments– Dublin, CA & St. Petersburg, FL
AARP – Washington, DC
Phillips Health Care (medical imaging systems KB) – Cleveland, OH & DA Best, Netherlands
Term Library development, navigation systems re-design and UI for Support Solution’s ‘Search & Browse’ applications, unified media / marketing asset database, training content and Care Center / Customer Support procedures.
July 2012
- August 2013
Boston, Massachusetts, United States
EMC
Sr. Solutions Architect
Sr. Solutions Architect, Applications Architecture Design & Dev of EMC Consulting UX team lead on the design or redesign of over 20 different enterprise (large scale) corporate portals requirements & navigation systems
NYC Economic Development Corporation Intranet Portal I designed EDCis.com corp. intranet and collaboration platform a RE & Legal affiliate of the NY City mayor’s office that plans and arranges funding for city refurbishing projects.
First horizon financial Corporate Intranet WCF & MOSS Site Collections, Workflow driven apps, Document Repository, & Integration of existing publishing content, internal communications, and multi-media content mgmt. NYC Department of Health & Mental Hygiene – NY, NY I was the IA for a huge digitization effort 4 the NYC DOH also provided this client with working Governance Plan document, Governance Training Seminars, Governance Planning Workshops
International Monetary Fund 1) Information Architecture expertise re-working of Site Map and Navigation systems for a Global Knowledge Exchange utilized by field agents of a large financial services entity (World Bank & IMF, Washington DC). 2) Delivered wireframes for unified Extranet for IMF/World Bank external partners where scores of separate applications could be unified upon a single shared platform [SharePoint 2010 with some custom .Net app dev.] 3) Worked with the IMF to optimize Local Search results via improved metadata mgmt. and UI enhancements.
Corning, Inc. – Corning, NY engineering innovations, product design, and manufacturing focused on team sites and project management, I re-designed their User Experience for the corporate intranet sites and associated collaboration tools suite.
NYC Economic Development Corporation Intranet Portal I designed EDCis.com corp. intranet and collaboration platform a RE & Legal affiliate of the NY City mayor’s office that plans and arranges funding for city refurbishing projects.
First horizon financial Corporate Intranet WCF & MOSS Site Collections, Workflow driven apps, Document Repository, & Integration of existing publishing content, internal communications, and multi-media content mgmt. NYC Department of Health & Mental Hygiene – NY, NY I was the IA for a huge digitization effort 4 the NYC DOH also provided this client with working Governance Plan document, Governance Training Seminars, Governance Planning Workshops
International Monetary Fund 1) Information Architecture expertise re-working of Site Map and Navigation systems for a Global Knowledge Exchange utilized by field agents of a large financial services entity (World Bank & IMF, Washington DC). 2) Delivered wireframes for unified Extranet for IMF/World Bank external partners where scores of separate applications could be unified upon a single shared platform [SharePoint 2010 with some custom .Net app dev.] 3) Worked with the IMF to optimize Local Search results via improved metadata mgmt. and UI enhancements.
Corning, Inc. – Corning, NY engineering innovations, product design, and manufacturing focused on team sites and project management, I re-designed their User Experience for the corporate intranet sites and associated collaboration tools suite.
June 2007
- August 2012
Hopkinton, Massachusetts, United States
Pricewaterhouse Coopers
User Experience Designer
C2C Sub-vendor under Intelliswift, inc. via Designed4use, Inc., a software design Consulting firm. Rob was UX Architect & Design on 4 apps and
Service Application Design and UX Architect for RAD (Rapid Application Development) Team on PricewaterhouseCoopers US IT (Internal Business Apps Arch & Dev) Tampa US Internal Field Service (IT) office. Created User Experience prototypes for 3 applications in Agile Kanban product lifecycle using Axure, Node.js and React.js. Contributor to an Enterprise-wide effort to establish, standards, best practices, learning materials and a reusable component library or “UI Toolkit” to be shared to create a common look and feel across all internal US IT Service apps. Defined User Experience methods, roles tasks and deliverables for the US Internal Field Service. Designed 2 Independence Assessment Dashboards, Redesigned PwC Assurance App with Sales Force Canvas Team I served as UI / Usability advisor helping the Assurance exec committee and corresponding IT project team to get more ‘Walk Me’ like UX / Usability Instructional Design, On-Line Help and Contextual Navigation Assistance ( working with their auditing and accounting teams) on rebuilding their dashboard app from ‘the ground up’ Utilizing Salesforce as the newly minted CX Mgmt platform of choice and also did axure wireframes & interactive prototyping for one Human Resources app for “Direct Admissions” Partner Candidates evaluation forum – and All four of these PwC app I designed (or redesigned) were Mobile First, Responsive Touch friendly AppKit 2.1 design platform. iOS, Android Material, React.JS, Angular 5 and above.
Service Application Design and UX Architect for RAD (Rapid Application Development) Team on PricewaterhouseCoopers US IT (Internal Business Apps Arch & Dev) Tampa US Internal Field Service (IT) office. Created User Experience prototypes for 3 applications in Agile Kanban product lifecycle using Axure, Node.js and React.js. Contributor to an Enterprise-wide effort to establish, standards, best practices, learning materials and a reusable component library or “UI Toolkit” to be shared to create a common look and feel across all internal US IT Service apps. Defined User Experience methods, roles tasks and deliverables for the US Internal Field Service. Designed 2 Independence Assessment Dashboards, Redesigned PwC Assurance App with Sales Force Canvas Team I served as UI / Usability advisor helping the Assurance exec committee and corresponding IT project team to get more ‘Walk Me’ like UX / Usability Instructional Design, On-Line Help and Contextual Navigation Assistance ( working with their auditing and accounting teams) on rebuilding their dashboard app from ‘the ground up’ Utilizing Salesforce as the newly minted CX Mgmt platform of choice and also did axure wireframes & interactive prototyping for one Human Resources app for “Direct Admissions” Partner Candidates evaluation forum – and All four of these PwC app I designed (or redesigned) were Mobile First, Responsive Touch friendly AppKit 2.1 design platform. iOS, Android Material, React.JS, Angular 5 and above.
February 2018
- June 2018
Tampa, Florida, United States
Product Anlayst, UX Design
Senior-level design professional with over 20 years of experience in the software & application development field. AS a Analyst, Artist & Developer Robert has been involved in almost every aspect of the design process from user testing, comparative product research, rapid prototyping & design docs for proposed solutions, and delivering on the promise of those proposed design specifications. He helps clients sort out and simplify complex IA issues via content analysis User Interviews, Usability Testing and innovation page layouts and UI Controls to create a reusable User Interface controls Library and template driven system of page layouts and progressive disclosure of information using mobile-first. Touch-friendly Interaction design techniques.
November 2018
- June 2019
Atlanta, Georgia, United States
Axis Capital
Product Analyst, UX Design
Nov 2018-Present UX Design & Product Mgmt. Analyst Axis Capital / Axis Global Re-Insurance
Worked with Web Development team to re-invent UI for a Global Property Pricing Program for $25mil + Commercial Property CAT Insurance Quotes, interfacing with AIR and RMS CAT predictive modeling systems.
Mar 2018-July 2018 Pricewaterhouse Coopers, 4040 Boy Scout Blvd, Tampa FL 33607
C2C Sub-vendor under Intelliswift, inc. via Designed4use, Inc., a software design Consulting firm
Service Application Design and UX Architect for RAD (Rapid Application Development) Team on PricewaterhouseCoopers US IT (Internal Business Apps Arch & Dev) Tampa US Internal Field Service (IT) office.
Worked with Web Development team to re-invent UI for a Global Property Pricing Program for $25mil + Commercial Property CAT Insurance Quotes, interfacing with AIR and RMS CAT predictive modeling systems.
Mar 2018-July 2018 Pricewaterhouse Coopers, 4040 Boy Scout Blvd, Tampa FL 33607
C2C Sub-vendor under Intelliswift, inc. via Designed4use, Inc., a software design Consulting firm
Service Application Design and UX Architect for RAD (Rapid Application Development) Team on PricewaterhouseCoopers US IT (Internal Business Apps Arch & Dev) Tampa US Internal Field Service (IT) office.
December 2018
- July 2019
Alpharetta, Georgia, United States
Education
San Francisco State University (CSU)
User Interface Design (2 yr graduate program)
Photoshop (4 Courses) Illustrator (2 courses) Adobe Premier, After Effects, Video for Multimedia, Website Design, Adv. User Interface Design, Magic Sauce of Producing Multimedia, A tour of Multimedia Gulch SOMA
June 1994
- September 1996
San Francisco, California, United States
University Of California - Santa Cruz
Bachelor of Fine Arts
Technical Theater (Set Design, Art Direction, Lighting, Set Design, Stage Mgmt.) and Film Studies (writing, editing & cinematography)
September 1983
- June 1987
Santa Cruz, California, United States
Awards
Skills
Adobe Creative Cloud,
Adobe XD,
Axure RP,
Director,
Information Architecture,
Interaction Design,
Invision Studio,
Material Design,
Mobile App Dev,
Photography,
Product Development,
Product Management,
React.JS In Angular,
Sketch,
Skunk Works (R&D),
Solutions Architecture,
Usability Testing,
User Experience,
User Research ,
Vue.js,
Web Design,
Highlights of Qualifications
• Robert Works with key stakeholders to rebuild the enterprise architecture stack to remove development obstacles and create an exceptional customer experience as well as support business objectives as part of a digital transformation, translating a complex offering of services and technology across multiple apps or tools in a ‘suite of tools’ or converting that toolbox into an intuitive web experience for any device or platform.
• Photoshop, Illustrator, ADA 508 Compliance, Adobe XD, SmartLogic, ConceptSearch, Fiduciary Rule compliance, Conceptual Wires in Microsoft Visio, InVision, Wireframes, Rapid Prototyping in Axure RP or iRise, Expert Systems Re-design for Findability & Usability, Interaction Design, Creative Direction
Rob has specialized experience in Large Scale Corporate Intranet IA for Knowledge Management, Smart Agent Support Systems, Threaded Discussion Lists, Activity Feeds, and Business Social Network Communities of Practice for improved business productivity and collaboration across multiple niche verticals.
VUI and virtual assistant research into developing intelligent systems that replace traditional search & browse with an agent-guided conversation or AI assistant Designed to Be your friend (avatar) in the product procurement (shopping & support) or transaction consummation process. He has repeatedly demonstrated the ability to produce effective EIA roadmaps, project timelines, task tracking lists & provide leadership in project planning together with BAs, Visual Designers, IAs, Usability Testing professionals and Front-end developers.
• Photoshop, Illustrator, ADA 508 Compliance, Adobe XD, SmartLogic, ConceptSearch, Fiduciary Rule compliance, Conceptual Wires in Microsoft Visio, InVision, Wireframes, Rapid Prototyping in Axure RP or iRise, Expert Systems Re-design for Findability & Usability, Interaction Design, Creative Direction
Rob has specialized experience in Large Scale Corporate Intranet IA for Knowledge Management, Smart Agent Support Systems, Threaded Discussion Lists, Activity Feeds, and Business Social Network Communities of Practice for improved business productivity and collaboration across multiple niche verticals.
VUI and virtual assistant research into developing intelligent systems that replace traditional search & browse with an agent-guided conversation or AI assistant Designed to Be your friend (avatar) in the product procurement (shopping & support) or transaction consummation process. He has repeatedly demonstrated the ability to produce effective EIA roadmaps, project timelines, task tracking lists & provide leadership in project planning together with BAs, Visual Designers, IAs, Usability Testing professionals and Front-end developers.
22+ Years of Visual Design, Custom App Dev, Web Design
Strong experience with Mobile-first and responsive design, writing dialog / scripts for Virtual User Interface & Augmented Reality scenarios, prototyping and testing of leading edge responsive Interface and Intelligent Agent systems. Rob Teaches professional training courses in Information Architecture & is an industry best practice thought leader ON User experience thru collaborative CMS / content delivery systems. Provides team leadership in Agile app dev methodology and supports development of a reusable component library for reproducible results in solutions delivery. Areas of expertise include:
• Educate stakeholders via presentations and regular communications on UX best practices as a key member of the digital center of excellence
• Specialization in enterprise domain mapping & content analysis with extensive expertise in Architecture planning and enterprise IA governance
• Mastering the art of mobile app. design, Content Analysis & Customer Experience optimization.
• Identifying opportunities and for establishing common UI Look and Feel and repeatable Design System success stories
• 18 years of experience creating Site Templates, Dept Site Re-designs, Global Navigation Systems, & Common Sub-domain page level experiences
• Experience with the latest tools for design, testing, modeling and domain mapping, validating success with data & analytics
16+ years of Professional UX and Front-end Dev Team Leadership Experience
Independent Contractor & Self-Employed UX Consultant via Designed4use, Inc. Marietta GA 30067
• Educate stakeholders via presentations and regular communications on UX best practices as a key member of the digital center of excellence
• Specialization in enterprise domain mapping & content analysis with extensive expertise in Architecture planning and enterprise IA governance
• Mastering the art of mobile app. design, Content Analysis & Customer Experience optimization.
• Identifying opportunities and for establishing common UI Look and Feel and repeatable Design System success stories
• 18 years of experience creating Site Templates, Dept Site Re-designs, Global Navigation Systems, & Common Sub-domain page level experiences
• Experience with the latest tools for design, testing, modeling and domain mapping, validating success with data & analytics
16+ years of Professional UX and Front-end Dev Team Leadership Experience
Independent Contractor & Self-Employed UX Consultant via Designed4use, Inc. Marietta GA 30067
12 Years of Agile / SCRUM & UX Deisgn Leadership
User / Process Flow Auditing of other UX Designer’s work & Provide Information Architecture Insight
• Rob possess excellent technical writing & communication skills critical to capture requirements
• Product Research & Field Testing, Working with Engineering managers to understand workflow
• Visually Mapping Large Domains into a Hub and Spoke or Enterprise Content model
o like site mapping an enterprise with 10,000 web sites and 2 million web pages, Global Nav
o Coming up with an appropriate metadata framework for same to automate & optimize ontological tagging and search results filtering, Search Engine Optimization based on Taxonomy
• Requirements Traceability, Network Architecture Topology and Enterprise domain mapping
• Knowledge Management System Search Experience enhancements at the International Monetary Fund for Field Agent Training & Operations Manuals
• EA class leader of Digital Center of Excellence (public speaking tours with Microsoft, KM World)
• Works well with development resources to develop a future-forward, mobile-first platform architecture
• Own integration of latest technology, tools, and strategies to improve the user experience across digital properties by keeping abreast of industry trends.
• Rob possess excellent technical writing & communication skills critical to capture requirements
• Product Research & Field Testing, Working with Engineering managers to understand workflow
• Visually Mapping Large Domains into a Hub and Spoke or Enterprise Content model
o like site mapping an enterprise with 10,000 web sites and 2 million web pages, Global Nav
o Coming up with an appropriate metadata framework for same to automate & optimize ontological tagging and search results filtering, Search Engine Optimization based on Taxonomy
• Requirements Traceability, Network Architecture Topology and Enterprise domain mapping
• Knowledge Management System Search Experience enhancements at the International Monetary Fund for Field Agent Training & Operations Manuals
• EA class leader of Digital Center of Excellence (public speaking tours with Microsoft, KM World)
• Works well with development resources to develop a future-forward, mobile-first platform architecture
• Own integration of latest technology, tools, and strategies to improve the user experience across digital properties by keeping abreast of industry trends.