Bring leadership and design direction to the in-house creative team. This role included overarching marketing strategy, brand oversight and management of all designers and projects within the scope of marketing collateral, enhancing our digital platforms, custom graphics and presentations.

Managed: Design Team & Freelancers | International Brand Standards | Design Requests & Workload | External Vendors

Restructured the Creative Team to further align with media agnostic work. This provided better alignment among skill sets and increased team efficiency while reducing company budgets spent on design.

Built robust international brand standards and implementation guides to provide guidance and consistency throughout the organization. Through the implementation of various templates we were able to increase efficiency while improving consistency within our production work.

Created multiple other guidelines including illustration, iconography, and graphing standards to further enforce employees outside the creative team to be self reliant while still using company brand standards including templates and training.

Provide design direction to internal clients, translating marketing objectives into clear creative strategies, leading to multi-million dollar campaigns and industry best acknowledgment and awards.

Overseeing the creative process from concept to completion through brainstorms and strategizing to develop creative direction with a singular vision that can be well articulated.

Contribute excellent leadership skills from senior leadership to young designers by explaining our design process, overseeing and presenting complex ideas/campaigns, and being a mentor to multiple departments.

Manage workflow/operations through strong relationships with clients - appropriately balancing client desires, business requirements, brand standards, and workload.

Provide strategic thinking and art direction to client facing pieces ­– transcribing research into engaging visual graphics.

Managed: Design Team & Freelancers | International Brand Standards | Design Requests & Workload | External Vendors

Strategic digital platform redesign spurred the growth of RMI’s online presence resulting in tripled daily readership.

Standardization of annual marketing collateral resulted in design and production times being reduced by half, and a higher demand from donors leading to higher donations.

Focused art direction and deadline management with internal/external department, vendors, and freelancers decreased the design teams budget by a third.

Use of infographics­—converting complex scientific data into easy to understand visuals­— increased RMI’s popularity across social media.

Conceived and designed user interface experiences for multiple website projects which have yielded record high visitor click rates.

Reinforced company brand standards throughout the Institute to form a uniform voice which resonated with RMI’s audience.

Created multi-million dollar pitches for domestic and international fundraising and consulting work.

Rebrand many of the company’s main product lines to grow existing customer bases through marketing, packaging, POP and online.

This included strategically realigning multiple in-house brands to form a unified voice strengthening brand positioning and increased shelf presence. In addition, revamping the packaging design process for more efficient work flows and better consistency. Updating user interfaces on digital platforms helped create a stronger online presence.

Managed: Design Projects | Brand Standards | External Vendors

Create a robust company brand and push the company’s visual presence using cutting edge software and techniques.

During my time I grew the brand amplifying a unified voice both domestically and internationally across print and digital platforms. Daily leadership, art direction and project management was needed to streamline design processes and to reduce operating cost while increasing impact.

Managed: Design Team | International Brand Standards | Design Requests & Workload | External Vendors

Increase the efficiency, usability, and ambiance of passenger train cars throughout the country.

I conducted R&D within new and remanufactured train cars which involved created 3-D modeling, animated walkthroughs, digital presentations and full scale prototypes. I also managed signage and graphic standards throughout the country, coordinated efficient work schedules between external vendors and fostered new relationships with product manufacturers.

Managed: Part of Design Team | Design Projects | External Vendors