Frank Neulichedl

Today’s projects need not just a design approach or a technological solution – it’s a combination. Product (Industrial) Designers have always approached their projects in a holistic way – now it’s time that the digital space embraces this design method. Some might call this role a hybrid designer/de…

I’m from South Tyrol, the most northern region of Italy, but my mother tongue is German not Italian. South Tyroleans say of themselves that they bridge the cultural gap between the north and the south. I like to think that I continue that tradition in bridging the gaps between designers, clients and…