Derek Hansen

Digital Designer & Email Marketer

Milwaukee, WI, USA

Work Experience

Deluxe

Email Marketing Associate

• Utilized IBM Watson Campaign Automation (Silverpop) for email marketing targeted to small business owners in North America.
• Responsibly handled database of over 2-million customers, including those that fall under Canada Anti-Spam Law (CASL).
• Reviewed & tested prepared mailings with end-user dynamic content and customization where applicable.
• Coordinated with a team of about 15 people including data scientists, designers, and marketing specialists on development and operation of several continuous automated email campaigns in a Business-to-Business environment.
June 2016 - March 2018 Shoreview, Minnesota, United States

ASQ

Email Development Specialist

• Produced, tested, scheduled, and reported on average of 9 email templates from Silverpop to company database per week.
• Refined HTML templates and created new ones with visual improvements while adhering to brand guidelines.
• Assisted marketing research with data entry into in-house database and survey reporting results from SurveyMonkey.
• Built out, tested, and launched various landing pages using the Silverpop platform.
January 2015 - February 2016 Milwaukee, Wisconsin, United States

Jonathan Brostoff For Assembly

Event Art Director

•Collaborate with Event Director in planning out promotions
•Create flyers and banners for fundraisers under a tight budget
March 2014 - November 2014 Milwaukee, Wisconsin, United States

BVK

Interactive Intern

•Assist in developing a marketing strategy to a non-profit organization
•Compile content and copy into HTML emails for client within specified deadlines and mailing lists
•Demonstrate skills in copy editing and research
•Perform detailed, extensive cross-browser quality assurance testing for responsive websites
•Transfer material into new websites for clients
June 2014 - August 2014 Wisconsin, United States

StoriLab

Web Media Consultant

•Provide insight on improvements and operations of website.
•Update character customization page with a focus on ease of use and cross-browser compatibility.
January 2013 - April 2013 Wisconsin, United States

Haggerty Museum Of Art At Marquette University

Social Media Development Intern

•Researched and independently developed a social media strategy focused on increased online presence amongst the university and in the art community
•Managed Facebook and Twitter pages to promote information on events and gallery showings
•Trained effective usage of social media programs to staff and guided them through Twitter when needed
•Lead a revamp of social media programs that increased online presence and interest amongst students, faculty, and the art community
•Present an effective social media strategy for both short-term and long-term usage to Director & Chief Curator and Communication Assistant.
August 2012 - December 2012 Milwaukee, Wisconsin, United States

University Of Wisconsin-Milwaukee University Housing

Web & Digital Media Assistant

•Updated webpages with new content and information, verifying that all content is accurate and links functioned properly using CommonSpot web content management system
•Replied daily to comments on social media pages and reported any offensive material to supervisors
•Lead a conceptual, redesign of the website design with ease of use for touchscreen devices & kiosks in mind
•Created monthly, quarterly, and annual site analytic reports and spreadsheets for supervisors
November 2011 - May 2012 Wisconsin, United States

Education

University Of Wisconsin-Milwaukee

Bachelor’s of Fine Arts - Interdisciplinary Arts & Technology (IAT) - focus on web-based media

Focused work on graphic design and web-based media. Selection of work from capstone project was put on display at the Milwaukee Art Museum in April of 2012.
August 2008 - December 2012 Milwaukee, Wisconsin, United States

University Of Wisconsin-Waukesha

Associate’s Degree

August 2005 - May 2008 Waukesha, Wisconsin, United States

Skills

Adobe Acrobat, Adobe Create Suite, Adobe Creative Cloud, Adobe Illustrator, Adobe Photoshop, CSS, Email Design, Graphic Design, HTML, Watson Campaign Automation,

Certification

IBM Watson Campaign Automation (2017) - Intermediate

The Intermediate Badge is the second level of the IBM Watson Campaign Automation Badge Program. It builds on the Fundamentals Badge. It includes mastering the intermediate level features and functionality in IBM Watson Campaign Automation/IBM Marketing Cloud. Badge earners have the knowledge to work with the features that go beyond the basics in IBM Watson Campaign Automation/IBM Marketing Cloud including: Relational Tables, Dynamic Content, A/B Testing, Automated Messages, Web Forms, and more.

https://www.youracclaim.com/badges/611e4d90-e221-4da5-85d5-a318ea6c6489/