Dennis Mark
Creative Director
Perrineville, NJ, USADennis Mark is an award-winning creative professional with more than 18 years of experience in advertising and marketing. He possesses the type of leadership, energy, and vision that consistently yields exceptional results. Dennis has a proven track record of success in designing for a variety of industries, including sports, healthcare, pharmaceutical, technology, financial services, education, retail, hospitality, and media.
Dennis is one of the most versatile and dedicated creative professionals you will find anywhere. He is cool under fire and has an unrelenting desire to get the job done—and done right. Dennis is also the consummate team player who inspires others to succeed. His master's degree in fine arts and a bachelor's degree in business provides a unique combination of talent and expertise. Finally, stir in a heaping sense of humor, bake at 98.6°, and you get someone who can add tremendous flavor to your marketing recipe.
Dennis is one of the most versatile and dedicated creative professionals you will find anywhere. He is cool under fire and has an unrelenting desire to get the job done—and done right. Dennis is also the consummate team player who inspires others to succeed. His master's degree in fine arts and a bachelor's degree in business provides a unique combination of talent and expertise. Finally, stir in a heaping sense of humor, bake at 98.6°, and you get someone who can add tremendous flavor to your marketing recipe.
Work Experience
American School Of Classical Studies At Athens
Director of Communications
Industry: Nonprofit Educational Research
• Direct communications activities for the largest and oldest U.S. overseas research center, a nonprofit institution founded in 1881
• Responsible for the development and implementation of an integrated, organization-wide, strategic communications plan to broaden awareness of the school and strengthen its identity across a wide range of key stakeholder audiences
• Work closely with school trustees, overseers, and senior staff members to create and execute the public relations strategy
• Play a vital role in the development team that has helped raise more than $10 million since early 2019
• Write, edit, and proofread communications and promotional materials, including the highly successful Student Center Donor Spotlight series that has inspired more than $2 million of donations since June 2020
• Lead a creative team that designs and develops advertising and collateral materials for internal and external audiences
• Co-manage website and social media pages that have more than 24,000 combined followers
• Manage weekly email marketing campaigns to more than 5,000 subscribers
• Serve as the school’s brand steward
• Liaise with benefactors and cooperating institutions
• Collaborate on award-winning short films that highlight the mission and work of the school
• Direct communications activities for the largest and oldest U.S. overseas research center, a nonprofit institution founded in 1881
• Responsible for the development and implementation of an integrated, organization-wide, strategic communications plan to broaden awareness of the school and strengthen its identity across a wide range of key stakeholder audiences
• Work closely with school trustees, overseers, and senior staff members to create and execute the public relations strategy
• Play a vital role in the development team that has helped raise more than $10 million since early 2019
• Write, edit, and proofread communications and promotional materials, including the highly successful Student Center Donor Spotlight series that has inspired more than $2 million of donations since June 2020
• Lead a creative team that designs and develops advertising and collateral materials for internal and external audiences
• Co-manage website and social media pages that have more than 24,000 combined followers
• Manage weekly email marketing campaigns to more than 5,000 subscribers
• Serve as the school’s brand steward
• Liaise with benefactors and cooperating institutions
• Collaborate on award-winning short films that highlight the mission and work of the school
March 2019
- Present
New Jersey, United States
State Fair Group
Director of Creative Services and Social Media
Industry: Sports and Entertainment
• Provided creative direction and social media management for one of North Jersey’s most successful and diverse family-owned businesses
• Oversaw all design activities for more than a dozen properties, including two of the largest fairs in the tri-state area, two championship professional baseball teams (the New Jersey Jackals and Sussex County Miners, 2019 and 2018 Can-Am League champions, respectively), two stadiums, a flea market, a retail store, a sports training facility, and energy consulting and engineered water systems companies
• Designed graphics for sales, promotions, email campaigns, presentations, apparel, merchandise, and special events
• Developed multichannel marketing strategy that resulted in 30% sales growth since 2014
• Wrote and proofread copy for websites, social media, advertisements, commercial scripts, presentations, publications, and press releases
• Designed and lead communications programs that increased the visibility of State Fair Group properties and ensured consistency in core messaging across the organization
• Assisted in media relations functions, including working closely with broadcast media and media production companies
• Created and managed content for social media channels that exceeded 75,000 combined followers
• Created and managed email marketing campaigns for more than 46,000 combined subscribers
• Promoted numerous high profile events that drew over 2,000,000 customers between 2015 and 2018
• Supervised and mentored internal creative team which included graphic designers, social media coordinators, and interns
• Managed photography and media production contractors; direct photo and video shoots
• Developed and refined brand strategies for all companies
• Provided creative direction and social media management for one of North Jersey’s most successful and diverse family-owned businesses
• Oversaw all design activities for more than a dozen properties, including two of the largest fairs in the tri-state area, two championship professional baseball teams (the New Jersey Jackals and Sussex County Miners, 2019 and 2018 Can-Am League champions, respectively), two stadiums, a flea market, a retail store, a sports training facility, and energy consulting and engineered water systems companies
• Designed graphics for sales, promotions, email campaigns, presentations, apparel, merchandise, and special events
• Developed multichannel marketing strategy that resulted in 30% sales growth since 2014
• Wrote and proofread copy for websites, social media, advertisements, commercial scripts, presentations, publications, and press releases
• Designed and lead communications programs that increased the visibility of State Fair Group properties and ensured consistency in core messaging across the organization
• Assisted in media relations functions, including working closely with broadcast media and media production companies
• Created and managed content for social media channels that exceeded 75,000 combined followers
• Created and managed email marketing campaigns for more than 46,000 combined subscribers
• Promoted numerous high profile events that drew over 2,000,000 customers between 2015 and 2018
• Supervised and mentored internal creative team which included graphic designers, social media coordinators, and interns
• Managed photography and media production contractors; direct photo and video shoots
• Developed and refined brand strategies for all companies
December 2014
- March 2019
Belleville, New Jersey, United States
Mark Creative Studio
Creative Director
Industry: Advertising and Marketing
• Design and develop print and digital graphics for a broad range of advertising and collateral, including web, social media, email marketing, brand identity, promotional materials, brochures, catalogs, posters, presentations, and packaging
• Inspire a team of creative professionals who specialize in developing innovative design, multimedia, and Web solutions
• Clients include notable agencies such as Brian J. Ganton & Associates, SS&B Advertising, RevHealth, Solstice Health Communications, KnowledgePoint360, and HealthEd
• Design and develop print and digital graphics for a broad range of advertising and collateral, including web, social media, email marketing, brand identity, promotional materials, brochures, catalogs, posters, presentations, and packaging
• Inspire a team of creative professionals who specialize in developing innovative design, multimedia, and Web solutions
• Clients include notable agencies such as Brian J. Ganton & Associates, SS&B Advertising, RevHealth, Solstice Health Communications, KnowledgePoint360, and HealthEd
September 2013
- Present
New Jersey, United States
Freedom Mortgage
Freelance Art Director
Industry: Mortgage Services
• Provided art direction for one of the fastest growing mortgage lenders in the country
• Designed and developed graphics for print, web, email, advertising, brand identity, social media, promotions, and special events
• Maintained corporate design standards, guidelines, and best practices
• Helped to develop processes for in-house marketing department that services a dozen internal clients
• Provided art direction for one of the fastest growing mortgage lenders in the country
• Designed and developed graphics for print, web, email, advertising, brand identity, social media, promotions, and special events
• Maintained corporate design standards, guidelines, and best practices
• Helped to develop processes for in-house marketing department that services a dozen internal clients
June 2014
- August 2014
Mount Laurel, New Jersey, United States
Philadelphia Eagles
Freelance Graphic Designer
Industry: Sports
• Provided graphic design services for one of the most storied franchises in the National Football League (NFL)
• Responsible for developing concepts, mechanicals, and production materials for graphic design projects
• Designed graphics for print, web, mobile, advertising, brand identity, social media, promotions, and special events
• Maintained quality control and brand consistency among all projects
• Provided graphic design services for one of the most storied franchises in the National Football League (NFL)
• Responsible for developing concepts, mechanicals, and production materials for graphic design projects
• Designed graphics for print, web, mobile, advertising, brand identity, social media, promotions, and special events
• Maintained quality control and brand consistency among all projects
April 2014
- May 2014
Philadelphia, Pennsylvania, United States
Newark Bears
Creative Director
Industry: Sports
• Provide creative direction for Newark's legendary professional baseball team
• Oversee all creative activities for the team, including web, advertising, branding, collateral, social media, publicity, community involvement, and game presentation
• Responsible for managing and developing the awareness of the team through creative and captivating promotions across all marketing mediums
• Design and develop print and online graphics for sales, promotions, email campaigns, presentations, clothing, merchandise, and special events
• Maintain web and social media sites, refine UI and UX design
• Work closely with the CEO and general manager to help reach marketing budget goals and generate revenue
• Partner with director of media relations to refine game recaps, feature stories, and social media campaigns
• Collaborate with the sales department to identify opportunities and increase interest in games, community activities, and baseball programs
• Plan, manage, and coordinate the brand strategy
• Maintain and protect brand consistency
• Ensure marketing messages are in line with company goals and objectives
• Explore vehicles to drive website traffic and increase advertising revenue
• Liaison with external partners and sponsors to promote new initiatives and events
• Provide creative direction for Newark's legendary professional baseball team
• Oversee all creative activities for the team, including web, advertising, branding, collateral, social media, publicity, community involvement, and game presentation
• Responsible for managing and developing the awareness of the team through creative and captivating promotions across all marketing mediums
• Design and develop print and online graphics for sales, promotions, email campaigns, presentations, clothing, merchandise, and special events
• Maintain web and social media sites, refine UI and UX design
• Work closely with the CEO and general manager to help reach marketing budget goals and generate revenue
• Partner with director of media relations to refine game recaps, feature stories, and social media campaigns
• Collaborate with the sales department to identify opportunities and increase interest in games, community activities, and baseball programs
• Plan, manage, and coordinate the brand strategy
• Maintain and protect brand consistency
• Ensure marketing messages are in line with company goals and objectives
• Explore vehicles to drive website traffic and increase advertising revenue
• Liaison with external partners and sponsors to promote new initiatives and events
February 2013
- Present
Newark, New Jersey, United States
Comverge
Senior Graphic Designer
Industry: Clean Energy
• Principal designer for the leading intelligent energy management company in the country
• Specializations included direct mail, email marketing, web design and development, and corporate communications
• Developed world-class corporate, sales, and client presentations with exceptional results
• Valuable member of a highly successful marketing team that enrolled an unprecedented one million commercial and residential utility customers into energy efficiency programs
• Worked with multiple creative disciplines to develop marketing strategies, program branding, and direct mail campaigns for more than a dozen utility clients nationwide
• Principal designer for the leading intelligent energy management company in the country
• Specializations included direct mail, email marketing, web design and development, and corporate communications
• Developed world-class corporate, sales, and client presentations with exceptional results
• Valuable member of a highly successful marketing team that enrolled an unprecedented one million commercial and residential utility customers into energy efficiency programs
• Worked with multiple creative disciplines to develop marketing strategies, program branding, and direct mail campaigns for more than a dozen utility clients nationwide
March 2009
- February 2013
Florham Park, New Jersey, United States
Pershing
Senior Graphic Designer
Industry: Financial Services
• Represented The Boss Group staffing firm
• Provided art direction and design services for one of the world's leading financial services companies
• Developed graphics and layouts for a broad range of communication pieces, including direct mail, packaging, brand identity, promotional materials, brochures, catalogs, posters, presentations, and web design
• Maintained corporate design standards, guidelines, and best practices
• Oversaw work and revisions made by graphic designers and outside vendors
• Represented The Boss Group staffing firm
• Provided art direction and design services for one of the world's leading financial services companies
• Developed graphics and layouts for a broad range of communication pieces, including direct mail, packaging, brand identity, promotional materials, brochures, catalogs, posters, presentations, and web design
• Maintained corporate design standards, guidelines, and best practices
• Oversaw work and revisions made by graphic designers and outside vendors
September 2007
- January 2009
Jersey City, New Jersey, United States
The Creative Group
Art Director/Senior Graphic Designer
Industry: Advertising and Marketing
• Provided art direction and design services for companies such as Ferrara & Company (advertising and marketing), East West Connection (promotional products and marketing), E. Fitz Art (graphic design), and ArcMesa (medical education)
• Lead creative development of concepts and executed a full range of advertising, collateral, and web projects
• Clients and products included: Bristol Myers-Squibb, Sanofi Pharmaceuticals, Ortho-McNeil, Janssen, McNeil Pediatrics, Arm & Hammer, Walmart, OxiClean, MiraLAX, and Crest
• Provided art direction and design services for companies such as Ferrara & Company (advertising and marketing), East West Connection (promotional products and marketing), E. Fitz Art (graphic design), and ArcMesa (medical education)
• Lead creative development of concepts and executed a full range of advertising, collateral, and web projects
• Clients and products included: Bristol Myers-Squibb, Sanofi Pharmaceuticals, Ortho-McNeil, Janssen, McNeil Pediatrics, Arm & Hammer, Walmart, OxiClean, MiraLAX, and Crest
March 2007
- September 2007
New Jersey, United States
Education
New York Academy Of Art
Master of Fine Arts
September 1994
- May 1996
New York, New York, United States
Languages
Chinese (Conversational),
Awards
Skills
Acrobat,
Adobe Creative Suite,
Communication,
Creative Direction,
Graphic Design,
Illustration,
Illustrator,
Indesign,
Microsoft Office,
Photoshop,
Social Media,
WordPress,