Showcase & Discover Creative Work

Debbie Saslaw

Writer / Producer / Internet Human

Brooklyn, NY, USA
Fiercely creative digital content producer with a robust portfolio of award-winning television campaigns. Poised to leverage my education and experience to develop innovative, content-driven marketing initiatives.

Work Experience

HBO

Producer

· Manages production of digital video content to enhance strategic initiatives on series-specific social platforms.
· Develops fan-centric on-air interstitials to tout second-screen engagement, affiliate content, and digital activations.
· Collaborates with internal teams to maintain consistency across all platforms, including Digital & Social Media, Program Marketing, Operations, and Legal & Business Affairs.
November 2013 - September 2016 New York, United States

Showtime Networks

Digital Content Producer

· Developed web series and interactive extensions to promote SHO original series.
· Produced, edited and optimized video content based on fan insights, generating over two million Youtube impressions within the year.
· Partnered with show talent and key platform influencers on video campaigns designed to increase brand awareness and drive tune-in.
April 2012 - November 2013 New York, United States

Magnet Media

Editor / Motion Graphics Artist

• Edited short-form case studies and designed graphic packages for clients at Google, Comcast, NBC and The Associated Press.
• Contributed weekly editorial content to support company-wide B2B marketing and communications initiatives.
August 2012 - April 2012 New York, United States

MTV Networks

Freelance Editor

· Cut sizzle reels and promos for international upfront presentations under the direction of MTV's award-winning Creative Services team.
November 2010 - May 2011 New York, United States

AOL

Freelance Editor

· Shot and edited content for AOL lifestyle verticals including Urlesque.com, which received a 60% increase in video traffic in 2010.
· Coverage included Mercedes-Benz Fashion Week, The Webby Awards, Art Basel.
May 2010 - April 2012 New York, New York, United States

Greater Talent Network

Video Services Manager

· Designed targeted e-mail campaigns and programmed an online database of over 800 video assets to engage sales agents and increase efficiency.
· Edited and produced over 75% of content on GTN’s YouTube channel, accounting for a 40% lift over previous years.
· Launched social profiles and helped implement standards and best practices across Facebook, YouTube, and Twitter.
April 2008 - November 2010 New York, United States

Education

The New School

Master of Science, Media Management

Focus areas: Digital Marketing, Media Theory, Big Data & Television, Analytics, Technology & Mental Health.
August 2013 - May 2016 New York, United States

New York University

Bachelor of Fine Arts, Film & Television

August 2004 - May 2008 New York, New York, United States

Upright Citizens Brigade

December 2016 - New York, New York, United States

Awards

PromaxBDA Awards

North America | Promotion, Marketing and Design, Gold

2014

PromaxBDA Awards

Global Excellence | Promotion, Marketing and Design, Bronze

2013

New York Festivals Awards

Interactive Promotion, Bronze World Medal

2015

Skills

Audience Segmentation, Design For Production, Digital Strategy, Graphic Design, Illustration, Motion Graphics , Multiplatform Marketing, Online Market Research, Production, Project Management, Social Media Strategy, Video Editing,

SOFTWARE

· Proficiency in AVID Media Composer, Final Cut Pro 7, Microsoft Office (PowerPoint, Excel, Word), and a majority of applications from Adobe CS including Photoshop, After Effects, Dreamweaver, Illustrator and Flash
· Expert knowledge of video codecs and A/V settings for optimal performance on desktop and mobile devices
· Extensive experience working with WordPress and other CMS applications
· Working knowledge of programming languages including HTML, CSS and JavaScript

HARDWARE

· Extensive experience shooting with prosumer DSLR kits, including Canon 5D, 7D and Rebel cameras using both
· Recording audio using both shotgun and external lav. microphones with Zoom H-Series portable recorders
· Familiar with Sony XDCam and Panasonic AVC workflows