Showcase & Discover Creative Work

David Duncil

Art Director / Designer

St. Paul, MN, USA

Work Experience

David Duncil

Art Director / Designer

An independent design practice focused on working with academia, nonprofits, startups, and small businesses. I excel at collaborating with clients and developing integrated solutions to solve business challenges.

Services include brand strategy, logo and identity systems, editorial design, website design, and print design.

Clients: The University of Kansas, GBA Systems Integrators, LLC; Shawn Brackbill, Photographer; Northwestern University Press; EDMC, Inc.; American Eagle Outfitters, Inc.; Left of the Dial Magazine; George Washington University.
March 2000 - Present St. Paul, Minnesota, United States

University Of Kansas

Director / Creative Director, Marketing Communications

» Responsible for hiring, managing, and developing a department of 24 full-time staff members in the areas of design, copywriting, editorial, photography, video, digital, and social.

» Served on a university advisory team on the launch of a revamped international recruitment strategy. Role included directing brand positioning and creative collateral for new and existing international markets.

» Led the development of an integrated approach to the 2014 Chancellor’s Report that included a printed report, microsite, paid and organic social, email, and video elements. With the goal of driving key stakeholders to the microsite, the report far exceed past benchmarks, increasing site traffic more than 13x year over year. Additionally, email open rates exceeded goals by an average of 11% and paid social surpassed the referral goal by 23%.

» Revamped the creative and content strategy for the university homepage, which communicates KU’s mission to prospective and current students, faculty and staff, legislators, and alumni. The content approach included a message calendar for slideshow features, video features, photo essays, and a robust social strategy.

» Managed relationships with external agencies responsible for media strategy and implementation.

» Managed the operating and marketing budget for the Marketing Communications department.
February 2014 - September 2014 Lawrence, Kansas, United States

University Of Kansas

Interim Director / Creative Director, Marketing Communications

» Elevated to interim director to lead department reorganization, reporting directly to the Vice Chancellor of Public Affairs. Created a new departmental structure, establishing defined career paths, an agency-like creative reporting system, and a more robust digital department with UX and digital strategist positions.

» Served on the university brand council tasked with developing online degree programs for the top-ranked public graduate program in Special Education. Role included directing brand architecture, voice, and creative collateral for the first of several online programs for the School of Education.
February 2013 - February 2014 Lawrence, Kansas, United States

University Of Kansas

Art Director / Associate Director, Marketing Communications

» Responsible for managing and directing 9 full-time staff members on the creative design, photography, and video teams.

» Directed the creative development and implementation of over 800 print and interactive projects for the Office of Admissions, Chancellor, Provost, and other campus departments on an annual basis.

» Collaborated with the Office of Admissions to overhaul the undergraduate recruitment campaign collateral to improve consistency in cross-channel messaging. The project included a redesign of materials to improve market relevance and brand awareness, the introduction of branded email templates, and the inclusion of personalized and targeted mailings. These efforts contributed to a 14% increase in freshman enrollment, as well as gains in the average test scores and diversity of incoming students.

» Led the creative direction of the University of Kansas’ first social media-centric student contest, the #exploreKU Social Media Triathlon. Campaign included Foursquare, Facebook, Instagram, Twitter and Vine, and evolved based on student media usage insights.

» Revised the University of Kansas visual identity standards, including revamping the color palette, revised departmental and unit signature set-ups, and a redesign of the university business card.

» Served as lead brand steward and creative consultant with university academic departments and administrative units to maintain brand consistency.
August 2010 - February 2013 Lawrence, Kansas, United States

University Of Chicago

Art Director / Associate Director for Design, Alumni Relations and Development

» Responsible for the design of print and interactive communications and campaigns for the Office of Strategic Communications, totaling over 600 projects annually.

» Interviewed, selected, and managed a team of 5 full-time designers to work on department-wide projects.

» Developed a new creative workflow process that allowed for more effective collaboration between peer departments, and the delivery of accurate work on short deadlines.

» Created the first brand identity guidelines manual for Alumni Relations and Development.

» Developed concepts and maintained identity standards for comprehensive design systems (invitations, signage, collateral) for university events.

» Directed a project team of writers, designers, and developers through the development and implementation of an email template system that ensured consistency in outgoing communications.
March 2005 - July 2010 Chicago, Illinois, United States

EDMC, Inc.

Graphic Designer

» Responsible for the development of materials for The Art Institute system which includes 32 schools throughout the U.S. and Canada.

» Art directed and designed school-specific recruitment campaigns, viewbooks, direct mail, banner ads, posters, broadcast advertising, exhibition graphics, and other promotional materials.
December 2002 - January 2004 Pittsburgh, Pennsylvania, United States

American Eagle Outfitters, Inc.

Graphic Designer

» Responsible for the development and design of marketing collateral for seasonal campaigns based on market research into current trends and inspiration.

» Designed seasonal catalogs, direct mail, CD packaging, fragrance packaging, shopping bags, and other promotional materials.
November 2000 - November 2002 Warrendale, Pennsylvania, United States

Education

LaRoche College

Bachelor of Science in Graphic Design

Division of Graphics, Design and Communication
Dean’s list, cum laude
1999 - 2001 Pittsburgh, Pennsylvania, United States

Awards

PRSA Kansas City

PRISM Gold Award for the University of Kansas “Half of all doctors in Kansas are Jayhawks” TV Ad

2014

PRSA Kansas City

PRISM Silver Award for the University of Kansas 2014 Chancellor’s Report Campaign

2014

PRSA Kansas City

PRISM Silver Award for the University of Kansas 2014 Chancellor’s Report

2014

PRSA Kansas City

PRISM Silver Award for the University of Kansas 2014 Chancellor’s Report Website (report.ku.edu)

2014

PRSA Kansas City

PRISM Silver Award for the University of Kansas 2014 #exploreKU Campaign

2014

Council For Advancement And Support Of Education (CASE) District VI

Gold Award for the University of Kansas Journey to Carnegie: From Concept to Concert Hall video

2013

Council For Advancement And Support Of Education (CASE) District VI

Bronze Award for the University of Kansas: The Outlook publication

2013

The Telly Awards

2013 Bronze Award for the University of Kansas Renewable Scholarships TV ad (Regional TV & Multi-Market Cable - Schools/Colleges/Universities)

2013

PRSA Kansas City

PRISM Silver Award for the University of Kansas 2013 Chancellor’s Annual Report

2013

PRSA Kansas City

PRISM Silver Award for the University of Kansas 2013 State of the University video

2013

Council For Advancement And Support Of Education (CASE) District VI

2012 Institutional Gold Award for the University of Kansas Bold Aspirations publication

2012

Council For Advancement And Support Of Education (CASE) District VI

2012 Institutional Gold Award for the University of Kansas KU Today email newsletter

2012

Council For Advancement And Support Of Education (CASE) District VI

2012 Institutional Bronze Award for the University of Kansas Summer Sophomore visit postcard series

2012

Council For Advancement And Support Of Education (CASE) District VI

2011 Institutional Award Gold Award for the University of Kansas Rock Chalk Check-in Challenge/Foursquare poster series

2011

Council For Advancement And Support Of Education (CASE) District VI

2011 Institutional Award Bronze Award for the University of Kansas KU Works newsletter series

2011

Council For Advancement And Support Of Education (CASE) District VI

2011 Institutional Award Bronze Award for the University of Kansas “We Will Change Your Life” admissions viewbook series

2011

Council For Advancement And Support Of Education (CASE)

2009 Circle of Excellence Awards - Gold Award for the University of Chicago Odyssey Scholarship Challenge Advertising Campaign

2009

The University Of Chicago

Frederick T. Gates Outstanding Performance Award

2008

University & College Designers Association (UCDA)

The University of Chicago President’s Open House invitation

2006

University & College Designers Association (UCDA)

The University of Chicago “The New Architecture of Science and Medicine” invitation system

2006

AIGA Pittsburgh

2002 Communications Show

2002

AIGA Pittsburgh

2001 Communications Show

2001

Skills

Art Direction, Branding, Creative Direction, Design Management, Design Strategy, Illustration, Information Architecture, Information Design, Interface Design, Photography, Print Production, Project Management, Publication Design, Typography, User Research ,

Professional Development

Facilitation: by Design
Renna Al-Yassini / AIGA
April 2014

Managing Creative Staff
Leonard Glick / Design Management Institute
May 2007

Presenting Data and Information
Edward Tufte
August 2005

Computer Proficiencies

Proficient in Adobe Illustrator, Photoshop, InDesign, Acrobat, and Flash; HTML/CSS; and Microsoft Office suite.