David Codella

Creation Advertising

Southbury, CT, USA
Talented, creative, marketing professional with over 20 years experience developing effective solutions to achieve business growth objectives. Creative thinking art director/designer with multi-channel marketing experience integrating design and technology.

Work Experience

Creation Advertising & Design

Owner

Graphic Design and Advertising Services based in Southbury, CT
- Twenty-two years experience in the advertising and design industry providing creative direction and consulting for:
corporate branding • catalog design • marketing programs • corporate websites SEO/SEM/PPC • national print ads • illustration • direct mail campaigns
Direct photo shoots • tradeshow marketing
package design for major retail products

Freelance consulting 4/96 thru 7/11, full-time business 8/11 to present
Southbury, Connecticut, United States

Dawg Inc

Creative/Marketing Director

Website: Complete redesign of company website. Directing SEM and SEO strategies increasing SE rankings to top 10 for more than 50% of keywords. Implementing and maintaining PPC campaigns and analytics analysis. Created and launched CRM email marketing campaigns. Creating sales funnel for multi-channel marketing, researching and establishing value partners for lead acquisition and customer lifecycle marketing.

Print Catalog: Designed 4 color product and service catalog.
Created concept and illustrations for print catalog and promotional materials.
Researched market competition and pricing; identifying opportunities to capitalize on underserved areas in the marketplace.

Management/Operations:
Maintained back up of internal system files. Updated business ERP product database. Providing security access and permissions. New product development and implementation.
January 2004 - July 2011 Terryville, Connecticut, United States

LesCare Kitchen Inc.

Creative Director

- Creation of all sales and marketing materials
- Brand development, web site creation
- Multi channel marketing strategy
- Catalog creation for distribution to nationwide dealer network
- Art direction for promotional materials and photoshoots
May 1997 - October 2003 Waterbury, Connecticut, United States

Harmon Publishing

Color / Covers Manager

Recruited to turn around disorganized color department for nationwide real estate publications.
- Successfully improved morale, restored confidence and unity across department areas.
- Increased production and efficiency to consistently meet production deadlines and company standards.
- Planned production and print schedules for all color pages/covers and increased production from 50 to over 70 publications nationwide.
- Implemented new production procedures to increase quality control.
- Supervised staff of 25; Check-in/ad spec, Shipping and Proofing departments.
- Regional editor of company newsletter.
March 1996 - April 1997 Danbury, Connecticut, United States

Harmon Publishing

Art Director

- Designed all promotional material for corporate marketing.
- Directed photo shoots for national advertising campaigns.
- Created ads and established design and layout standards throughout graphic centers for nationwide agent marketing program
- Supervised production of 5 specialty magazines.
October 1993 - February 1996 Danbury, Connecticut, United States

Education

University Of New Haven

B.A., GRAPHIC DESIGN

June 1989 West Haven, Connecticut, United States

Skills

Acrobat, Adwords, Branding & Identity, Camtasia, Catalog Design, CorelDraw, CRM, CSS, Customer Lifecycle Management, Customer Segmentation, Dreamweaver, E-commerce, E-mail Marketing, Fireworks, Google Analytics, Graphic Design, HTML, Indesign, Internet Marketing, Logo Design, Microsoft Office Programs, Package Design, Photoshop, Quark, SEO, Website Design & Development,