David Codella

Creation Advertising

Southbury, CT, USA
Talented, creative, marketing professional with over 20 years experience developing effective solutions to achieve business growth objectives. Creative thinking art director/designer with multi-channel marketing experience integrating design and technology.

Work Experience

Creation Advertising & Design


Graphic Design and Advertising Services based in Southbury, CT
- Twenty-two years experience in the advertising and design industry providing creative direction and consulting for:
corporate branding • catalog design • marketing programs • corporate websites SEO/SEM/PPC • national print ads • illustration • direct mail campaigns
Direct photo shoots • tradeshow marketing
package design for major retail products

Freelance consulting 4/96 thru 7/11, full-time business 8/11 to present
Southbury, Connecticut, United States

Dawg Inc

Creative/Marketing Director

Website: Complete redesign of company website. Directing SEM and SEO strategies increasing SE rankings to top 10 for more than 50% of keywords. Implementing and maintaining PPC campaigns and analytics analysis. Created and launched CRM email marketing campaigns. Creating sales funnel for multi-channel marketing, researching and establishing value partners for lead acquisition and customer lifecycle marketing.

Print Catalog: Designed 4 color product and service catalog.
Created concept and illustrations for print catalog and promotional materials.
Researched market competition and pricing; identifying opportunities to capitalize on underserved areas in the marketplace.

Maintained back up of internal system files. Updated business ERP product database. Providing security access and permissions. New product development and implementation.
January 2004 - July 2011 Terryville, Connecticut, United States

LesCare Kitchen Inc.

Creative Director

- Creation of all sales and marketing materials
- Brand development, web site creation
- Multi channel marketing strategy
- Catalog creation for distribution to nationwide dealer network
- Art direction for promotional materials and photoshoots
May 1997 - October 2003 Waterbury, Connecticut, United States

Harmon Publishing

Color / Covers Manager

Recruited to turn around disorganized color department for nationwide real estate publications.
- Successfully improved morale, restored confidence and unity across department areas.
- Increased production and efficiency to consistently meet production deadlines and company standards.
- Planned production and print schedules for all color pages/covers and increased production from 50 to over 70 publications nationwide.
- Implemented new production procedures to increase quality control.
- Supervised staff of 25; Check-in/ad spec, Shipping and Proofing departments.
- Regional editor of company newsletter.
March 1996 - April 1997 Danbury, Connecticut, United States

Harmon Publishing

Art Director

- Designed all promotional material for corporate marketing.
- Directed photo shoots for national advertising campaigns.
- Created ads and established design and layout standards throughout graphic centers for nationwide agent marketing program
- Supervised production of 5 specialty magazines.
October 1993 - February 1996 Danbury, Connecticut, United States


University Of New Haven


June 1989 West Haven, Connecticut, United States


Acrobat, Adwords, Branding & Identity, Camtasia, Catalog Design, CorelDraw, CRM, CSS, Customer Lifecycle Management, Customer Segmentation, Dreamweaver, E-commerce, E-mail Marketing, Fireworks, Google Analytics, Graphic Design, HTML, Indesign, Internet Marketing, Logo Design, Microsoft Office Programs, Package Design, Photoshop, Quark, SEO, Website Design & Development,