Designing the next generation of Augmented Reality creation and platforms tools: Blippbuilder, Blippar Dashboard, Blippar Analytics and blippar.com.

Delivering a UX vision, along with a plan for evolutionary, iterative updates, that actualize the larger goal over time. Imparting day-to-day design leadership that fosters a shared understanding of the user-centric intersection between design, content, business, and engineering.

Conducting generative research, creating wireframes, mockups and prototype concepts for the Blippar App, internal content creation tools, and pitches to potential partners, clients and investors.

Responsible for the overall UX of the product portfolio: Layar & Stiktu mobile apps and Layar Creator SaaS editor. Interaction design and content strategy for Layar.com.

Lead creative and holistic thinking across diverse product releases, platforms and devices.

Specialised in the use of new technologies (NUIs, sensors, Open Hardware, IoT) to create exciting interactive installations.

Teaming up with the Amnesia’s UX and Visual Designer to define the proper body
gestures and UI for a wall based installation. Developed a high fidelity prototype
and created a gestures library for MS Kinect SDK and WPF.
Concept applied in the Amnesia Connected Room Project and Razorfish’s
Connected Retail Experience Platform

Part-Time Job – Building websites for the National Film and Sound Archive
(NFSA), ABC MoMa. Wireframe and HTML prototype of MCA’s events calendar.
Python, HTML5, JavaScript, jQuery and CSS3 under Django platform

Achievements:
Featured in the 2011’s Honour Roll published in the Sydney Morning Herald as
placed on the Dean’s List of Excellence in Academic Performance

Led a multidisciplinary team of three members on a project involving the ideation
and full design of a web service and mobile app. Following a user-centred design
process for the full project cycle. The project included: user and market research,
competitor analysis and identification of business potential, contextual enquiries,
affinity diagrams, creation of personas, wireframes, use scenarios storyboards
and wireflows, low fidelity mockups and high fidelity prototypes, iterative usability
testing and refining. Our group achieved the highest grade (HD)

Physical Computing Project (named dOh) featured in Engadget, Razorfish and
TecMundo technology blogs

Research topic: Affective Computing in ICALL (Intelligent Computer Agents for
Language Learning). The research project consisted on identifying behavioral and
physical factors to determine the attention state of the user during an eLearning
session by combining skin conductivity sensors, eye tracking and mouse
movement patterns; the system would then adapt the training contents to achieve
an engaging experience

Of special remark the courses taken in face and emotion recognition and e-commerce development.