Darren McPherson

New York, NY, USA

Work Experience


Creative Direction + Design

lients including The New York Times, GQ Magazine (Condé Nast), Glamour Magazine (Condé Nast), Arnold Furnace, Hyla Soft, and many others. I Art Direct and Design for up to 8 or so projects at a time, while leading a team of designers and developers as needed. Everything from logos, identity systems, publication/editorial, advertising, website and app design, development, installations, budgets, presentations, consulting + social media.
May 2007 - Present New York, New York, United States


Senior Art Director

Custom advertorial/advertising/shoots, marketing, branding, web, events + signage.
September 2013 - April 2015 New York, New York, United States

New York Times

Art Director

On and off full time freelance throughout this time - mostly 2013. Art Director launching custom advertiser campaigns, apps, branding, micro sites + motion graphics.
January 2012 - January 2014 New York, New York, United States

Doyle Partners

Design + Creative

Concept + implementation of print, branding and installation projects for clients including Hearst, The City of New York, Stephen Colbert & Greenberg Van Doren Gallery.
January 2012 - May 2012 New York, New York, United States


Senior Designer

Working as part of a large creative team on design and future vision for a dot com, mobile web + smart phone apps. All for one of the leading insurance companies in the United States.
October 2011 - December 2011 Chicago, Illinois, United States

Firebelly Design


Working both collaboratively and solo on a large range of print and web based projects. Primarily focused on branding, web + print design, advertising. Involved in every step of the creative process: meetings, mood boards, project management, concepting, collaborating with external artists, photography, design, design direction (for interns, freelancers), prepress setup, client presentations + interaction.
June 2009 - October 2011 Illinois, United States

Camp Firebelly

Design Director

Camp Firebelly offers the next crop of socially-minded designers the chance to use their talent and creativity to make a difference, experiencing what professional life is like Firebelly-style. For 10 days, 10 campers live and work with us to craft a strategic design solution for a non-profit client, from initial research to final implementation.
June 2009 - July 2011 Illinois, United States

Ninth Letter Magazine


Ninth Letter is an award-winning literary and arts journal produced bi-annually as a collaboration between the Department of English and School of Art & Design. Responsible for custom typefaces, coherent printed supplements and directing photo shoots. This edition won a Graphis Gold Award, a Red Dot, and was featured in the Print Regional Design Annual.
January 2008 - May 2008 Champaign, Illinois, United States

Maxco Creative

Design Contractor

Design Intern Summer 2007, freelance Designer Summer 2008. Print proposals, implementation, web design, development, photo re-touching, and story boarding.
May 2007 - March 2009 Sydney, Australia


University Of Illinois At Urbana-Champaign

BFA in Graphic Design

Champaign, Illinois, United States


English (Native),


Tokyo Type Directors Club

Editorial/Book Design


Type Directors Club

Two - Typographic Excellence in Communication Design


Silver Quill

Publication Design



Gold Award


Red Dot

Communication Design


Applied Arts Magazine

Award + Annual



Adobe Illustrator, Adobe InDesign, Art Direction, CSS, Custom, Design, Editorial, Events, FontLab, Graphic Design, Handmade, Installation, Layout, PHP, Typography, Web, Web Design, Wordpress, Adobe Photoshop, Advertorial, HTML, Logos,