Showcase & Discover Creative Work

Darren McPherson

New York, NY, USA
New York, NY, USA
May 2007Present
Creative Direction + Design
lients including The New York Times, GQ Magazine (Condé Nast), Glamour Magazine (Condé Nast), Arnold Furnace, Hyla Soft, and many others. I Art Direct and Design for up to 8 or so projects at a time, while leading a team of designers and developers as needed. Everything from logos, identity systems, publication/editorial, advertising, website and app design, development, installations, budgets, presentations, consulting + social media.
New York, NY, USA
Sep 2013Apr 2015
Senior Art Director
Custom advertorial/advertising/shoots, marketing, branding, web, events + signage.
New York, NY, USA
Jan 2012Jan 2014
Art Director
On and off full time freelance throughout this time - mostly 2013. Art Director launching custom advertiser campaigns, apps, branding, micro sites + motion graphics.
New York, NY, USA
Jan 2012May 2012
Design + Creative
Concept + implementation of print, branding and installation projects for clients including Hearst, The City of New York, Stephen Colbert & Greenberg Van Doren Gallery.
Chicago, IL, USA
Oct 2011Dec 2011
Senior Designer
Working as part of a large creative team on design and future vision for a dot com, mobile web + smart phone apps. All for one of the leading insurance companies in the United States.
Jun 2009Oct 2011
Working both collaboratively and solo on a large range of print and web based projects. Primarily focused on branding, web + print design, advertising. Involved in every step of the creative process: meetings, mood boards, project management, concepting, collaborating with external artists, photography, design, design direction (for interns, freelancers), prepress setup, client presentations + interaction.
Jun 2009Jul 2011
Design Director
Camp Firebelly offers the next crop of socially-minded designers the chance to use their talent and creativity to make a difference, experiencing what professional life is like Firebelly-style. For 10 days, 10 campers live and work with us to craft a strategic design solution for a non-profit client, from initial research to final implementation.
Champaign, IL, USA
Jan 2008May 2008
Ninth Letter is an award-winning literary and arts journal produced bi-annually as a collaboration between the Department of English and School of Art & Design. Responsible for custom typefaces, coherent printed supplements and directing photo shoots. This edition won a Graphis Gold Award, a Red Dot, and was featured in the Print Regional Design Annual.
Sydney, Australia
May 2007Mar 2009
Design Contractor
Design Intern Summer 2007, freelance Designer Summer 2008. Print proposals, implementation, web design, development, photo re-touching, and story boarding.
Champaign, IL, USA
Editorial/Book Design
Two - Typographic Excellence in Communication Design
Publication Design
Gold Award
Communication Design
Award + Annual
English (Native)
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Advertorial, Art Direction, CSS, Custom, Design, Editorial, Events, FontLab, Graphic Design, HTML, Handmade, Installation, Layout, Logos, PHP, Typography, Web, Web Design, Wordpress