Piloting the creative juggernaut that has delivered inspiring and effective brand communications for Etihad Airways, Abu Dhabi Tourism, twoufour54, Mashreq Bank, Image Nation and Aldar.

In addition to overseeing all things copy, I creatively direct the work we do for Unilever, Bloomingdale's, Mobily, Red Bull, Baskin Robbins, Tic Tac, Nutella and Mazda, to make sure it ticks the awesome box.

Senior Copywriter and brand custodian for Xerox, LG, Sony, STC (Saudi Telecom), Mashreq Bank, Ford, Virgin Atlantic and Emaar.

After 3 years of experience and a recession, I survived as the only CW in Tonic International.
I created 360 degree campaigns for all the major clients of Tonic Advertising, Tonic Branding and Tonic Retail in the Middle East and Asia, including Burger King, Samsung, Microsoft, Cussons and ADMC.

Worked on proactive projects and was, generally, a sponge, soaking up as much as I could learn.

I made good coffee and performed other menial duties with a smile. (I also helped win a pitch for Mike's Hard Lemonade, MTV games and Christiania Vodka).

Graduated valedictorian.
Won the Governor's award and the Sir Norris Prize for outstanding academic distinction.