Dario Failla
Lead Marketing Specialist
Houston, TX, USAI am a highly motivated marketing professional with 15+ years of experience in B2B and B2C companies. I provide critical business insights refining marketing strategy to maximize market share and drive sales in competitive markets.
I am an Out-of-the-box thinker committed to making continuous process, strategic, and communications improvements to enable growth.
When I am not at work, you can find me spending time with my family, and taking photos with my drone.
🏭 Industries:
➤ Electric, Oil and Gas Distributors
➤ Clean Power (Wind, Solar, and Coal)
➤ Aerospace
➤ Nuclear (Power Generation)
➤ Agriculture
➤ Municipal
➤ Residential and Commercial Constructions Architects
📚 TECH STACK
Digital Marketing:
➤ Google - AdWords (certified), Analytics (certified), Trends, Keyword Planner, YouTube
➤ SEO Tools - MOZ, SEMrush (certified), Ubersuggest, Ahrefs, Screaming Frog, Brightedge, HubSpot (certified)
➤ SaaS - Slack, Shopify, MailChimp, Square
➤ CRM - SalesForce
➤ Social Media Analytics - YouTube, Facebook, Twitter, Instagram
➤ Social Media Advertising - Facebook Ad Manager, Twitter Ads, LinkedIn Ads
➤ Social Media Listening - Facebook Audience Insights
➤ Social Media Management - Hootsuite, Sprout Social (A/B Testing)
➤ Search Engine Marketing (SEM)
Graphic Design:
➤ Adobe - Photoshop (certified), Illustrator (certified), InDesign (certified), Lightroom, Premiere
➤ Advertising - Print, Radio, TV, Magazine, Sponsorship, Trade Shows
Specific Competencies:
➤ Web Design & Development - HTML, CSS, JavaScript, WordPress
➤ Microsoft Office - Excel, PowerPoint, Word, Outlook, Sharepoint, Teams
➤ Google G Suite - Google Sheet, Google Doc, Google Slides
➤ Apple - Pages, Numbers, Keynote
➤ Excel - VBA, Macros, Pivot Tables/Charts, Index/Match, VLOOKUP, IFS, SUMIFS
➤ Project Management Tools - Slack, Trello, Basecamp, Zoom
➤ Project Management Styles - Agile, Kanban
I am an Out-of-the-box thinker committed to making continuous process, strategic, and communications improvements to enable growth.
When I am not at work, you can find me spending time with my family, and taking photos with my drone.
🏭 Industries:
➤ Electric, Oil and Gas Distributors
➤ Clean Power (Wind, Solar, and Coal)
➤ Aerospace
➤ Nuclear (Power Generation)
➤ Agriculture
➤ Municipal
➤ Residential and Commercial Constructions Architects
📚 TECH STACK
Digital Marketing:
➤ Google - AdWords (certified), Analytics (certified), Trends, Keyword Planner, YouTube
➤ SEO Tools - MOZ, SEMrush (certified), Ubersuggest, Ahrefs, Screaming Frog, Brightedge, HubSpot (certified)
➤ SaaS - Slack, Shopify, MailChimp, Square
➤ CRM - SalesForce
➤ Social Media Analytics - YouTube, Facebook, Twitter, Instagram
➤ Social Media Advertising - Facebook Ad Manager, Twitter Ads, LinkedIn Ads
➤ Social Media Listening - Facebook Audience Insights
➤ Social Media Management - Hootsuite, Sprout Social (A/B Testing)
➤ Search Engine Marketing (SEM)
Graphic Design:
➤ Adobe - Photoshop (certified), Illustrator (certified), InDesign (certified), Lightroom, Premiere
➤ Advertising - Print, Radio, TV, Magazine, Sponsorship, Trade Shows
Specific Competencies:
➤ Web Design & Development - HTML, CSS, JavaScript, WordPress
➤ Microsoft Office - Excel, PowerPoint, Word, Outlook, Sharepoint, Teams
➤ Google G Suite - Google Sheet, Google Doc, Google Slides
➤ Apple - Pages, Numbers, Keynote
➤ Excel - VBA, Macros, Pivot Tables/Charts, Index/Match, VLOOKUP, IFS, SUMIFS
➤ Project Management Tools - Slack, Trello, Basecamp, Zoom
➤ Project Management Styles - Agile, Kanban
Work Experience
Reef Industries, Inc.
Art Director
Manage and grow the company’s marketing department while overseeing a team of 5 direct reports. Plan, direct, and coordinate marketing efforts, managing 20+ marketing projects and campaigns annually from conception to completion. Oversee content creation and management, including digital asset management, and video content and spot creation. Create, develop, and manage physical branded content and marketing collateral. Conduct customer, competitor brand, and product research to refine market position and identify business opportunities. Serve as the company representative at conferences, trade shows, and events.
§ Evaluate and develop tailored company marketing strategies and plans for each company division.
§ Communicate marketing plans company-wide, paying special attention to the sales and business development teams.
§ Utilize marketing performance metrics and tracking tools to complete market research, forecasting, competitive analyses, campaign reporting, and consumer trends analysis, translating results into actionable insights for the
marketing team.
§ Serve as a subject matter expert and offer advice to develop innovative advertising, public relations, social media, and events.
§ Build brand awareness and positioning to drive sales and lead generation, helping the company exceeding sales
goals by 25%.
§ Negotiate with the company’s media partners to secure advantageous contracts and achieve annual savings of 18% or more.
§ Manage social media marketing strategy and content marketing; oversee the company’s websites and email marketing programs while providing analytics reviews to maximize success and improve performance.
§ Set up for and participate in company tradeshows, developing and managing key relationships with clients and advertising reps to ensure potential growth opportunities are seized upon.
§ Evaluate and develop tailored company marketing strategies and plans for each company division.
§ Communicate marketing plans company-wide, paying special attention to the sales and business development teams.
§ Utilize marketing performance metrics and tracking tools to complete market research, forecasting, competitive analyses, campaign reporting, and consumer trends analysis, translating results into actionable insights for the
marketing team.
§ Serve as a subject matter expert and offer advice to develop innovative advertising, public relations, social media, and events.
§ Build brand awareness and positioning to drive sales and lead generation, helping the company exceeding sales
goals by 25%.
§ Negotiate with the company’s media partners to secure advantageous contracts and achieve annual savings of 18% or more.
§ Manage social media marketing strategy and content marketing; oversee the company’s websites and email marketing programs while providing analytics reviews to maximize success and improve performance.
§ Set up for and participate in company tradeshows, developing and managing key relationships with clients and advertising reps to ensure potential growth opportunities are seized upon.
January 2018
-
United States
Reef Industries, Inc.
Sr Graphic Designer - Marketing
Managed a team of 2 designers throughout daily operations. Designed banners, graphics, and web assets for internal and external use, including company email campaigns, social media, and trade show booths. Utilized logo, image, and video manipulation experience. Conceptualized and designed marketing collateral for trade show distribution. Served as the primary videographer and photographer for product lines, employee headshots, trade shows and company events. Maintained a $12 thousand equipment inventory while ensuring full functionality. Designed the company’s anniversary logo.
- Researched and negotiated printing prices with vendors while leveraging relationships to achieve $20k in annual savings.
- Implemented trending design techniques, including augmented reality, to help designs stand out in competitive markets.
- Monitored and evaluated the marketing environment to identify challenges and brand-building opportunities; leveraged market research to help the company consistently surpass its performance targets by 40% or more.
- Oversaw web UX and UI design of and managed the company’s CMS technology, supporting all client relationships.
- Developed presentations and marketing approaches by reviewing customer requirements; reviewed and approved art and copy materials to select project content and obtained client approval on final layouts before distribution.
- Studied, evaluated, and redesigned processes to enhance quality results; identified issues and recommended changes to the art, copywriting, and production departments, enabling a 20% reduction in quality issues.
- Maintained up-to-date professional knowledge through participation in educational opportunities, reading industry publications, maintaining personal networks, and participating in professional organizations and events.
- Researched and negotiated printing prices with vendors while leveraging relationships to achieve $20k in annual savings.
- Implemented trending design techniques, including augmented reality, to help designs stand out in competitive markets.
- Monitored and evaluated the marketing environment to identify challenges and brand-building opportunities; leveraged market research to help the company consistently surpass its performance targets by 40% or more.
- Oversaw web UX and UI design of and managed the company’s CMS technology, supporting all client relationships.
- Developed presentations and marketing approaches by reviewing customer requirements; reviewed and approved art and copy materials to select project content and obtained client approval on final layouts before distribution.
- Studied, evaluated, and redesigned processes to enhance quality results; identified issues and recommended changes to the art, copywriting, and production departments, enabling a 20% reduction in quality issues.
- Maintained up-to-date professional knowledge through participation in educational opportunities, reading industry publications, maintaining personal networks, and participating in professional organizations and events.
October 2012
- December 2017
Texas, United States
DF Marketing & Designs
Marketing Consultant / Web Developer
February 2008
-
Houston, Texas, United States
Education
Rice University
Digital Marketing Bootcamp
August 2020
- January 2021
Pasadena, Texas, United States
Università Degli Studi Di Palermo
Bachelor's Degree Fine Arts Graphic Design
Italy
Università Degli Studi Di Palermo
Bachelor's Degree Information Technology
Palermo, Italy
Languages
Italian (Native),
English (Fluent),
Awards
Adobe - Design Achievement & MAX Awards
InDesign ACE Certification
2012
Skills
Adobe,
Adobe Indesign,
Adobe Lightroom,
Adobe Photoshop,
Augmented Reality ,
Branding,
Budget Planning Customer,
Client Relationships,
Collaboration,
Communication,
Cross-Functional Collaboration Team,
CSS,
Customer Relations,
Customer Service,
Development Operations Management,
Digital Marketing,
Dreamweaver,
Google Analytics,
HTML5,
Illustrator,
Layar,
Leadership Continuous Improvement,
Marketing,
Marketing Plan,
SEMRush,
Web Developer,
WordPress,