Dario Failla

Marketing Manager / Graphic Designer / Photographer

League City, TX, USA
Dynamic, accomplished Marketing Manager highly regarded for 10+ years of progressive experience in Campaign Management, Content Development, and Market Research. Proven track record of refining marketing strategy to maximize market share and drive sales in competitive markets. Respected as a motivational, influential leader and collaborator who guides team members in developing and executing successful campaigns that exceed ambitious performance goals and satisfy all client requirements. Builds and maintains lasting relationships with colleagues and clients, driving company objectives through a people-focused approach. Out-of-the-box thinker committed to making continuous process, strategic, and communications improvements to enable growth.

Work Experience

Reef Industries, Inc.

Marketing Manager

Manage and grow the company’s marketing department while overseeing a team of 5 direct reports. Plan, direct, and coordinate marketing efforts, managing 20+ marketing projects and campaigns annually from conception to completion. Oversee content creation and management, including digital asset management, and video content and spot creation. Create, develop, and manage physical branded content and marketing collateral. Conduct customer, competitor brand, and product research to refine market position and identify business opportunities. Serve as the company representative at conferences, trade shows, and events.
§ Evaluate and develop tailored company marketing strategies and plans for each company division.
§ Communicate marketing plans company-wide, paying special attention to the sales and business development teams.
§ Utilize marketing performance metrics and tracking tools to complete market research, forecasting, competitive analyses, campaign reporting, and consumer trends analysis, translating results into actionable insights for the
marketing team.
§ Serve as a subject matter expert and offer advice to develop innovative advertising, public relations, social media, and events.
§ Build brand awareness and positioning to drive sales and lead generation, helping the company exceeding sales
goals by 25%.
§ Negotiate with the company’s media partners to secure advantageous contracts and achieve annual savings of 18% or more.
§ Manage social media marketing strategy and content marketing; oversee the company’s websites and email marketing programs while providing analytics reviews to maximize success and improve performance.
§ Set up for and participate in company tradeshows, developing and managing key relationships with clients and advertising reps to ensure potential growth opportunities are seized upon.
January 2018 - United States

Reef Industries, Inc.

Sr Graphic Designer - Marketing

Managed a team of 2 designers throughout daily operations. Designed banners, graphics, and web assets for internal and external use, including company email campaigns, social media, and trade show booths. Utilized logo, image, and video manipulation experience. Conceptualized and designed marketing collateral for trade show distribution. Served as the primary videographer and photographer for product lines, employee headshots, trade shows and company events. Maintained a $12 thousand equipment inventory while ensuring full functionality. Designed the company’s anniversary logo.

- Researched and negotiated printing prices with vendors while leveraging relationships to achieve $20k in annual savings.
- Implemented trending design techniques, including augmented reality, to help designs stand out in competitive markets.
- Monitored and evaluated the marketing environment to identify challenges and brand-building opportunities; leveraged market research to help the company consistently surpass its performance targets by 40% or more.
- Oversaw web UX and UI design of and managed the company’s CMS technology, supporting all client relationships.
- Developed presentations and marketing approaches by reviewing customer requirements; reviewed and approved art and copy materials to select project content and obtained client approval on final layouts before distribution.
- Studied, evaluated, and redesigned processes to enhance quality results; identified issues and recommended changes to the art, copywriting, and production departments, enabling a 20% reduction in quality issues.
- Maintained up-to-date professional knowledge through participation in educational opportunities, reading industry publications, maintaining personal networks, and participating in professional organizations and events.
October 2012 - December 2017 Texas, United States

DF Designs And Photography

Owner / Designer

February 2008 - League City, Texas, United States


San Jacinto College District

Bachelor of Arts – Marketing & Marketing Management

Pasadena, Texas, United States

Università Degli Studi Di Palermo

Bachelor of Science – Graphic Design / Bachelor of Science – Web Design & Interactive Media

Palermo, Italy


Italian (Native),
English (Fluent),
Spanish (Beginner),


Adobe - Design Achievement & MAX Awards

InDesign ACE Certification



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