Darío Busto
Creative Director + Art Director
Madrid, Spain
+34 636 89 44 10
be.net/dariobusto
When I was a kid, my mom used ads to spoon-feed me lunch. As a grownup, I decided to make ads to get food.
Through this time-span, I realized a few things that took me here. That it’s always better when you start with real insights and solid ideas. That besides a ninja hand and a laser eye, it’s the killer taste that makes you a good art director. That digital blurs the frontier between ads and products, and I live happier in this fog.
The kid within me is happy with the choices I made, and the food that came with them.
Through this time-span, I realized a few things that took me here. That it’s always better when you start with real insights and solid ideas. That besides a ninja hand and a laser eye, it’s the killer taste that makes you a good art director. That digital blurs the frontier between ads and products, and I live happier in this fog.
The kid within me is happy with the choices I made, and the food that came with them.
Work Experience
CHINA - Part Of LLYC
Creative Director
Seagram’s Gin, Adolfo Domínguez, La Quiniela, Festival Internacional de Cine Fantástico de Cataluña, Pescanova, Asics, Disney+, Orange Bank, St Petroni, Solán de Cabras, AECC.
September 2019
-
Madrid, Spain
Busto Y Miguelez
Freelance Digital Creative Team
Teamed up with -Miguelez- Miguel González Domínguez since 2009 to become a world's first SFW Boobs Team.
As a senior digital team, we've shared morning coffees, international pitches, freelance thrillings and personal projects.
We're familiar with: Concept development, art direction and copywriting, online campaigns, mobile apps, website designs, product creation, brand content creation and production.
As a senior digital team, we've shared morning coffees, international pitches, freelance thrillings and personal projects.
We're familiar with: Concept development, art direction and copywriting, online campaigns, mobile apps, website designs, product creation, brand content creation and production.
January 2009
- September 2021
Spain
FCB&Fire
Digital Creative Director
After winning the MINI account pitch as a freelance team for FCB&CHINA, Miguel and me accepted the challenge to assemble the creative team on the FCB side, and run the creative direction and head of art for all things digital.
Smoothly coordinated with a CHINA creative team lead by Rafa Antón, we manage a team of up to 10 creatives to develop campaigns, proactive projects and the usual stuff for 7 different client departments. S
Smoothly coordinated with a CHINA creative team lead by Rafa Antón, we manage a team of up to 10 creatives to develop campaigns, proactive projects and the usual stuff for 7 different client departments. S
January 2018
- January 2019
Madrid, Spain
Miami Ad School
Instructor
Teaching as a threesome along with Miguelez (digital copywriter) and Ana Martín (interaction designer).
Courses given:
Product Creation - 4Q '14:
Nurturing digital products that go beyond ad budgets and timings, from insight thinking to prototyping.
Digital Campaigns - 2Q '15:
Curating digital campaigns for taste improvement, and surfing a shitload of digital briefs for skills honing.
Courses given:
Product Creation - 4Q '14:
Nurturing digital products that go beyond ad budgets and timings, from insight thinking to prototyping.
Digital Campaigns - 2Q '15:
Curating digital campaigns for taste improvement, and surfing a shitload of digital briefs for skills honing.
October 2014
- April 2015
Spain
Digitas Wysiwyg
Digital Art Director
Movistar, Openbank, Mercedes Benz, Tourism of Mexico, Santander Bank Foundation, Coca-Cola, Affinity Petcare, Buckler 0'0, Iberia Airlines.
December 2011
- April 2015
Madrid, Spain
DraftFCB Spain
Art Director
NIVEA, SC Johnson, Kraft Foods, Giovanni Rana, JTI, BMW, Superbrands, SM, BeaMalevich, Unicef, Ron Barceló, Hendrick's Gin, Sailor Jerry Spiced Rum.
January 2009
- December 2011
Madrid, Spain
Education
BFC Ideas
Creative Workshop
We were one of the selected employees from the Spanish Publicis network to participate in this workshop. The purpose was to strengthen the idea generation process and our selling skills.
The workshop was coordinated by Vivek Kuchibhotla, founder of BFC ideas, a Consultancy that helps its clients to get to better ideas, and to do so faster and cheaper.
The workshop was coordinated by Vivek Kuchibhotla, founder of BFC ideas, a Consultancy that helps its clients to get to better ideas, and to do so faster and cheaper.
March 2014
- 2014
Madrid, Spain
Club De Creativos
Versus '08
The spanish creative club selected us to attend the Versus 08.
A tour around some of the best agencies in Madrid, such as Shackleton, Contrapunto BBDO, Leo Burnett Iberia, Euro RSCG, Dommo Creative Center and DRAFTFCB.
A tour around some of the best agencies in Madrid, such as Shackleton, Contrapunto BBDO, Leo Burnett Iberia, Euro RSCG, Dommo Creative Center and DRAFTFCB.
September 2008
- December 2008
Spain
Languages
English (Fluent),
Spanish (Native),
Awards
Cannes Lions
🔖 Shortlist- Best use of other digital media in a promotional campaign - Sailor Jerry Spiced Rum: Tattoo admission
2012
Skills
Advertising,
Amateur Photographer,
Art Direction,
Copywriting,
Creative Writer,
Digital Marketing,
Digital Strategy,
Interaction Design,
Social Media Marketing,