wu dan

Smartisan Technology

Beijing, China
I’m Wu Dan, postgraduate student in Academy of Art & Design Tsinghua University. The major of mine is industrial design and I am such a designer who is driven by challenges and dreams. I hold my MA in school of design Jiang Nan University and came to Tsinghua as a recommendation postgraduate without tests.

I firmly convinced that only together with excellent business strategy a wonderful design concept could find its way to become successful products.
Design thinking is really a useful tool to develop perfect business strategies.
I have great passion in both design thinking and problem solving, hoping to receive your recognitions.

Work Experience

Design Management Research Lab Tsinghua University

Design Researcher & Designer

Our group made 2 conceptual branching brand for CROCS, which are more suitable for Chinese mainland markets and environmental friendly. I am in charge of the conception, service frame and presentation. During this time, I comprehend the full process to create a service system and how to transmit it to others.
November 2012 - December 2012 Beijing, China

Academy Of Art & Design Tsinghua University

Design Researcher & Industrial Designer

Design research on NIVEA products targeting the future Chinese mainland market.The purpose is to explore the most desirable and suitable product line for NIVEA to develop in five to ten years time in China. My work in my team is to collect and analysis the existing products of the brand and then find out the brand DNA, which should be used in the next product generations.
April 2013 - May 2013 Beijing, China

ESER Industrial Design

Industrial Designer & Interaction Designer

Worked in all parts of the design process within a diverse set of projects. Large focus on evaluation and validation through prototyping and mock-up testing. Project I participated in including ESER power bank, zinc alloy USB storage, etc.
October 2012 - April 2013 Shenzhen, China

Upspring Design Studio

Industrial Designer

Together with my friends and supervisor Huang, we created a brand--- Upspring which mainly develop new oriental Chinese household products including furniture, light, tableware and other design works. I fully participated in the whole process of the foundation of the Studio.
October 2009 - June 2012 Wuxi, China

Education

Tsinghua University

Postgraduate

In 2012, as the first place student recommended to Academy of Art & Design Tsinghua University and my major is industrial design .
August 2012 - Present China

Jiang Nan University

B.E

Jiang Nan University, Industrial design.GPA3.75, first place. ---B.E, 2008-2012
August 2008 - June 2012 Wuxi, China

Languages

Mandarin (Native),
English (Fluent),
German (Conversational),

Skills

Adobe Illustrator, Adobe Photoshop, Design Management, Design Thinking, Keyshot, ProE, Rhino, Service Design, Solidworks, Strategy Design, User Research ,