Dan Ucko

Senior Marketing Manager

New York, NY, USA
Effectively manage seven-figure marketing budget through in-house & external buys for Univision’s premier digital media properties Gizmodo, The Onion, Fusion and more
Act as internal media buying agency, driving traffic, video views, arbitrage, branded content, app installs and more, finding 10% cost savings by exceeding CPA goals
Strategically execute audience development, social media marketing, advertising and insights for in-house startup millennial media sites TrackRecord and Project Earth
Spearheaded creation and adoption of FACT, a social distribution optimization strategy that became a key selling point for Fusion’s ad sales team, leading to:
- A $500K campaign with Verizon, more than five times the initial IO
- A $255K campaign with Google
- $100,000 in added value media for Legendary Pictures’ Warcraft movie

Work Experience

Fusion Media Group

Senior Marketing Manager

February 2016 - New York, New York, United States

Sharethrough

Content Marketing Manager

• Focal in strategizing, creating, writing and distributing in-depth blog posts, guides, whitepapers, infographics and more
• Launched NATIVE (nativeadvertising.com), a brand publication that has grown to 7,000+ monthly uniques in less than six months
• Spearheaded the relaunch of Sharethrough.com, working with internal stakeholders on website copywriting
• Act as brand voice for B2B audience of marketers and publishers on Twitter, LinkedIn, and Facebook
November 2014 - February 2016 California, United States

Moshi

Digital Marketing Manager

Implemented and strategized e-commerce marketing strategies for premium electronics brand.

• Launched Current, a content marketing blog that earned 5,000 visits in first 2 months
• Drove $100,000 in online sales year-over-year through email & social media marketing
• Converted $20,000 from a single email with a 50% open rate and 11% clickthrough rate
• As Facebook page admin, doubled fans and boosted engagement through paid and organic strategies
• Established brand voice and style on Facebook, Twitter, Instagram and email
May 2013 - November 2014 San Francisco, California, United States

Apple Inc.

Communications Specialist

• Selected as an internal consultant to provide retail perspective to corporate team
• Produced business-critical articles published on an internal iPad app for 60,000 retail employees
May 2012 - September 2012 Cupertino, California, United States

Education

California State Polytechnic University

Bachelor of Science in Communications with an emphasis in journalism

September 2005 - December 2009 Pomona, California, United States

Languages

English (Native),

Skills

A/B Testing, Collaboration, Digital Advertising, Digital Marketing, Email Marketing, Growth Marketing, Inbound, Project Management, SEM, SEO, User Acquisition,