• Grew flagship newsletter the Daily Skimm list by 1M+ engaged email subscribers, offsetting monthly churn while driving CPAs down by 65% and increasing engagement by 100%
• Oversaw $10M paid media budget and P&L for 10-person growth marketing team, including invoicing and accruing for ads (Meta, Google, TikTok, Outbrain, Taboola, Pinterest and more) and vendors (Keywee, Anyword, Brainlabs, Kitchn, SEMRush, Unbounce and more)
• Led 4 direct reports on acquisition team - paid media manager and associate, campaigns manager and audience development director - unifying paid and organic growth channels into a cohesive strategy based on acquiring engaged subscribers below target CPA at scale

• Led team in launching thefascination.com, a curated Shopify marketplace featuring the best direct-to-consumer (DTC) brands all in one place
• Oversaw performance marketing and client relationships, including paid media, email, social, SEO, affiliate, editorial, and partnerships, driving $150k in revenue and 20k email subscribers in less than 6 months

Drove $15M+ in sales through $5M in performance marketing for portfolio of mattress brands • Led content, social media, community management and influencer teams, focusing efforts on
creative storytelling and data-driven testing, leading to an incremental $1M in sales
• Built a cohesive, enterprise-level content strategy based on one simple idea: create and promote content based on distribution. Presented “Content That Converts” at 2018 Digiday Retail Forum
• Optimized social media performance through multivariate dark post testing with Naytev
• Drove new channel experimentation through native advertising on Outbrain, Taboola and Quora • A/B tested social proof, 1st and 3rd party audiences and endless creatives to drive ROI

• Established first ever marketing team for 10 Gizmodo Media brands after Univision acquired Gawker and formed millennial media business Fusion Media Group
• Leveraged trust within the org to grow editorial brands such as Gizmodo & Lifehacker
• Managed & mentored employees in key growth channels: paid media, email marketing
• Effectively oversaw $1.5M marketing budget through in-house & agency media buys
• Optimize ads through A/B testing audiences, creatives and bidding strategies
• Spearheaded creation and adoption of FACT, a social distribution optimization strategy that led to a $500K deal with Verizon and a $255K sale with Google
• More than doubled newsletter subscribers of entire portfolio within six months
• Tested to find most effective growth levers, which included PostUp audience development widget, Facebook Instant Articles, social promotion and events
• Oversaw ESP migration from Mailchimp to Salesforce, negotiating contracts and monetizing newsletters for entire media portfolio

Drove client engagement and demand generation through growth marketing and content marketing at the leading native adtech company.

• Led a team who manages all digital and physical ad buys on billboards, elevators, social media and premium publisher websites
• Managed team of internal and external freelance writers for B2B content marketing
• Launched NATIVE (nativeadvertising.com), a brand publication I've grown to 8,000+ monthly uniques
• Spearheaded redesign of Sharethrough.com, writing and editing all website copy, metadata and project managing design and development
• Optimized web properties and content for search, increasing organic search traffic on nativeadvertising.com by 115% and sharethrough.com by 23% (from 9K to 11K organic search visits a month)
• Acted as brand voice for B2B audience of marketers and publishers on Twitter, LinkedIn, and Facebook

Implemented and strategized e-commerce marketing strategies for premium electronics brand:

• Drove $100,000 in online sales through email and social media marketing
• Converted $20,000 from a single email with a 49% open rate and 11% clickthrough rate
• Established brand voice and style through creative posting on Facebook, Twitter and Instagram
• Launched Current (http://blog.moshi.com/), a blog that earned 6K unique visits in first 2 months

• Selected as an internal consultant to provide retail perspective to corporate team
• Produced business-critical articles published on an internal iPad app for 60,000 retail employees