Danny Wehbe

Strategy | Creative | Design

Sydney, Australia
A naturally gifted storyteller, Danny Wehbe is a Senior Brand Strategist & Graphic Designer at Gensler and serves as the firm’s Brand Design Practice Area leader in Australia where he is actively engaged in delivering exceptional branded experiences for clients throughout the Asia-Pacific region.

Danny has worked in the creative sector for over a decade, gaining experience in advertising, publishing, and architectural and interior design. In that time he has perfected his craft as a creative strategist and designer with expertise in branding, identity design, environmental graphic design, creative direction, signage, wayfinding, and much more. Danny is passionate about effectively communicating great ideas through any medium
ultimately leading to meaningful brand experiences.

His portfolio includes bringing to life the vision for Dropbox’s new Sydney workplace to ensure it authentically reflects their culture and makes them feel at home, creating the brand identity for a new Sydney restaurant to communicate a refined yet rustic farm to
table dining experience, interpreting a client’s vision for a new premium mixed-use office tower, elevating it from an ‘Art of Work’ marketing approach to a more holistic and community-driven ‘Art of Living’ vision that the client embraced.

Whatever the brief is, Danny consistently exceeds client expectations by understanding and cleverly connecting with a target audience. He strongly believes that knowing your target audience is key for any effective creative strategy.

Work Experience

Freelance Creative

Brand Strategy & Design

August 2020 - Present

CBRE

Design Director

Lead and mentor team of multi-disciplinary designers.
November 2019 - August 2020 Sydney, Australia

Gensler

Senior Brand Designer / Regional Brand Practice Area Leader

A naturally gifted storyteller, Danny Wehbe is a Senior Brand Strategist & Graphic Designer at Gensler and serves as the firm’s Brand Design Practice Area leader in Australia where he is actively engaged in delivering exceptional branded experiences for clients throughout the Asia-Pacific region.

Regional Brand Practice Area Leader
Formulate strategy, concept, and narrative for spatial experiences.
Creative execution and design of narrative within space
Design & Implement Environmental Graphic Design
Signage & Wayfinding Design.
Brand Design
Graphic Design
Design Direction
Creative Direction
January 2014 - September 2019 Australia

Woods Bagot

Senior Graphic Designer

Provide Graphic Design services to Woods Bagot across Australia including:
+ Working with the design teams (Interior Designers, Architects & Consultants) to create bespoke templates for client presentations and bid documents
+ Provide Creative Direction to internal teams and bid coordinators
+ Provide design support to the communications team to ensure brand integrity
+ Editorial layouts design for research papers for print and online publication
+ Designing environmental graphics and wayfinding for interiors projects
September 2012 - December 2013 Sydney, Australia

Us Sydney (Razor Group)

Art Director

Worked as part of a creative team, under creative director Josh Moore.
May 2008 - July 2011 Australia

Us Sydney (Razor Group)

Studio Manager / Senior Designer

Managed studio of 3-4 people. Responsible for traffic, design, artwork and dispatch.
January 2007 - May 2008 Surry Hills, Australia

Razor Junior

Studio Manager / Designer

March 2005 - January 2007 Sydney, Australia

Freelance

Creative Artworker / Designer

May 2002 - May 2004 London, United Kingdom

Cumberland Newspaper Group

Artworker / Production Artist

2000 - 2002 Parramatta, Australia

Education

Award School

Ranked top 20 NSW

February 2008 - June 2008 Sydney, Australia

Ad School

Art Direction Principles

Short Course
2007 - Sydney, Australia

Computer Graphics College

Desktop Publishing

1998 - 1998 Sydney, Australia

Macleay College

Diploma in Advertising

1996 - 1997 Sydney, Australia

Skills

Adobe Illustrator, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Photoshop, Art Direction, Branding, Creative Direction, Design Direction, Graphic Design, Management,