Danny Wehbe
Strategy | Creative | Design
Sydney, Australia
0413653516
be.net/dannywehbe
A naturally gifted storyteller, Danny Wehbe is a Senior Brand Strategist & Graphic Designer at Gensler and serves as the firm’s Brand Design Practice Area leader in Australia where he is actively engaged in delivering exceptional branded experiences for clients throughout the Asia-Pacific region.
Danny has worked in the creative sector for over a decade, gaining experience in advertising, publishing, and architectural and interior design. In that time he has perfected his craft as a creative strategist and designer with expertise in branding, identity design, environmental graphic design, creative direction, signage, wayfinding, and much more. Danny is passionate about effectively communicating great ideas through any medium
ultimately leading to meaningful brand experiences.
His portfolio includes bringing to life the vision for Dropbox’s new Sydney workplace to ensure it authentically reflects their culture and makes them feel at home, creating the brand identity for a new Sydney restaurant to communicate a refined yet rustic farm to
table dining experience, interpreting a client’s vision for a new premium mixed-use office tower, elevating it from an ‘Art of Work’ marketing approach to a more holistic and community-driven ‘Art of Living’ vision that the client embraced.
Whatever the brief is, Danny consistently exceeds client expectations by understanding and cleverly connecting with a target audience. He strongly believes that knowing your target audience is key for any effective creative strategy.
Danny has worked in the creative sector for over a decade, gaining experience in advertising, publishing, and architectural and interior design. In that time he has perfected his craft as a creative strategist and designer with expertise in branding, identity design, environmental graphic design, creative direction, signage, wayfinding, and much more. Danny is passionate about effectively communicating great ideas through any medium
ultimately leading to meaningful brand experiences.
His portfolio includes bringing to life the vision for Dropbox’s new Sydney workplace to ensure it authentically reflects their culture and makes them feel at home, creating the brand identity for a new Sydney restaurant to communicate a refined yet rustic farm to
table dining experience, interpreting a client’s vision for a new premium mixed-use office tower, elevating it from an ‘Art of Work’ marketing approach to a more holistic and community-driven ‘Art of Living’ vision that the client embraced.
Whatever the brief is, Danny consistently exceeds client expectations by understanding and cleverly connecting with a target audience. He strongly believes that knowing your target audience is key for any effective creative strategy.
Work Experience
Freelance Creative
Brand Strategy & Design
August 2020
- Present
CBRE
Design Director
Lead and mentor team of multi-disciplinary designers.
November 2019
- August 2020
Sydney, Australia
Gensler
Senior Brand Designer / Regional Brand Practice Area Leader
A naturally gifted storyteller, Danny Wehbe is a Senior Brand Strategist & Graphic Designer at Gensler and serves as the firm’s Brand Design Practice Area leader in Australia where he is actively engaged in delivering exceptional branded experiences for clients throughout the Asia-Pacific region.
Regional Brand Practice Area Leader
Formulate strategy, concept, and narrative for spatial experiences.
Creative execution and design of narrative within space
Design & Implement Environmental Graphic Design
Signage & Wayfinding Design.
Brand Design
Graphic Design
Design Direction
Creative Direction
Regional Brand Practice Area Leader
Formulate strategy, concept, and narrative for spatial experiences.
Creative execution and design of narrative within space
Design & Implement Environmental Graphic Design
Signage & Wayfinding Design.
Brand Design
Graphic Design
Design Direction
Creative Direction
January 2014
- September 2019
Australia
Woods Bagot
Senior Graphic Designer
Provide Graphic Design services to Woods Bagot across Australia including:
+ Working with the design teams (Interior Designers, Architects & Consultants) to create bespoke templates for client presentations and bid documents
+ Provide Creative Direction to internal teams and bid coordinators
+ Provide design support to the communications team to ensure brand integrity
+ Editorial layouts design for research papers for print and online publication
+ Designing environmental graphics and wayfinding for interiors projects
+ Working with the design teams (Interior Designers, Architects & Consultants) to create bespoke templates for client presentations and bid documents
+ Provide Creative Direction to internal teams and bid coordinators
+ Provide design support to the communications team to ensure brand integrity
+ Editorial layouts design for research papers for print and online publication
+ Designing environmental graphics and wayfinding for interiors projects
September 2012
- December 2013
Sydney, Australia
Us Sydney (Razor Group)
Art Director
Worked as part of a creative team, under creative director Josh Moore.
May 2008
- July 2011
Australia
Us Sydney (Razor Group)
Studio Manager / Senior Designer
Managed studio of 3-4 people. Responsible for traffic, design, artwork and dispatch.
January 2007
- May 2008
Surry Hills, Australia
Razor Junior
Studio Manager / Designer
March 2005
- January 2007
Sydney, Australia
Freelance
Creative Artworker / Designer
May 2002
- May 2004
London, United Kingdom
Cumberland Newspaper Group
Artworker / Production Artist
2000
- 2002
Parramatta, Australia
Education
Award School
Ranked top 20 NSW
February 2008
- June 2008
Sydney, Australia
Ad School
Art Direction Principles
Short Course
2007
-
Sydney, Australia
Computer Graphics College
Desktop Publishing
1998
- 1998
Sydney, Australia
Macleay College
Diploma in Advertising
1996
- 1997
Sydney, Australia
Skills
Adobe Illustrator,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Adobe Photoshop,
Art Direction,
Branding,
Creative Direction,
Design Direction,
Graphic Design,
Management,