UX and Design lead on an agile team working on initiatives that closes the gap between customers’ expectations and the experiences IBM now delivers to them.

Gather user requirements, plan solutions, and use design thinking methodologies to define the experiential vision for primarily digital experiences. This includes creating and directing wireframes, site maps, written concepts, and process flows

Present the nature of the experiences, to product owners, internal project teams, clients, client leadership, and developers

Conduct, design, and/or advise on user testing and use findings to inform additional iterations of the user experience.

Responsible for the design and creative direction of Pantone.com and its global sites.
Lead the redesign of The Fashion Color Report starting in 2014.
Serve as the digital design lead for Pantone’s brand projects. This includes Color of the Year, the
Fashion Color Report, annual product launches and holiday initiatives.
Created the online design and direction for The Pantone Color Institute™ on Pantone.com
Redesigned the Pantone.com global navigation and online shopping cart

Notable Clients Include: Pantone, Condé Nast, Bobbi Brown Cosmetics, Central Synagogue, National Institute for the Psychotherapies, RHG Architecture & Design and One Thing New; partnered on projects for Lacoste and Styletrek

Work with clients to develop initial strategic integrated marketing and social media launch campaigns while creating the framework for annual marketing calendars that fit their brand and business needs.

Led and managed the creative team and all creative processes, including the ideation, presentation and execution of client branding and marketing communications campaigns.

Mentored and educated design team by introducing new techniques such as responsive design as a tool to use when developing and implementing client solutions.

Contributed to the strategic and creative development of the company’s marketing and branding efforts for new business development.

Led design team in the design & development of an integrated lifestyle campaign for the company’s bridal & fashion divisions - advertising, collateral, its first e-commerce web site and trade show installations for the 2012 Couture International Jewelry Show.

Served as project manager for all aspects of campaign. Led teams consisting of designers, merchandising mangers & developers.

Educated merchandising staff on creating merchandising/marketing calendars & campaigns.

Supported brand manager with design solutions for Bobbi Brown, Esteé Lauder, Mac, Origins, and Stila.

Participated in designing content areas for Gloss.com in conjunction with the editorial staff for Esteé Lauder’s former multi brand site Gloss.com as well as its various brand web sites within Esteé Lauder’s online division while collaborating with a team of designers and programmers to set processes, standards and style guidelines.

Created concept, design, and mark-up of web sites for Cambridge Technology Partners. Designed and managed print and web projects from creative inception to finished product as well as managing budgets for each project.