Daniel Hernández Burgos
Creative leader | Copywriter | UX writer
Bogota, ColombiaBilingual publicist, with studies in digital marketing (CESA), with more than seven years of experience leading digital projects, creating campaigns for online platforms and mass media.
A creative leader focused on brand achievement, conflict resolution and with strong skills to create concepts and generate quality content that connects the right audiences, using copywriting and UX writing.
A creative leader focused on brand achievement, conflict resolution and with strong skills to create concepts and generate quality content that connects the right audiences, using copywriting and UX writing.
Work Experience
Mercado Libre
UX Writer
March 2021
- Present
Argentina
DDB
Creative Leader
I led, supervised and managed the digital team at Cerveza Poker, achieving a 46% increase in earned media on their online platforms. I managed to successfully close campaigns that won prizes at major advertising festivals. As part of the Juan Valdez team, I successfully relaunched the brand and its CRM platform.
July 2018
- February 2020
Colombia
Grey Colombia
Creative Copywriter
I created content and renewed the communication of the Productos Ramo brand (a big national snacks brand). I managed to strengthen it in its different business units, achieving an increase in its sales that gave us recognition in festivals of effectiveness after the launch of new products.
July 2017
- July 2018
Colombia
Publicis
Creative Copywriter
I led and managed creative processes for the Renault brand where we managed to win the global pitch for Renault Alaskan, competing over countries in Europe and LATAM, achieving that the launch was made worldwide and gained recognition in creativity festivals.
March 2016
- July 2017
Colombia
BRM Grandes Interacciones
Creative Copywriter
I created and executed campaigns as part of the Nestlé Colombia digital team achieving the successful launch of brands such as Nescafé Dolce Gusto and KitKat, making use of innovative digital interactions. With the institutional brand, I got recognition in Ibero-American and national festivals with digital campaigns.
August 2013
- January 2015
Colombia
Education
Crehana
UX Writing - UX Editing
November 2020
- January 2021
CESA
Diplomado Marketing Digital
September 2012
- November 2012
Bogota, Colombia
Language Link London
General English
April 2011
- October 2011
London, United Kingdom
Universidad Jorge Tadeo Lozano
Publicidad
January 2007
- November 2010
Bogota, Colombia
Languages
Spanish (Native),
English (Fluent),