Daniel Ganancia
Branding / Art Director / Graphic Designer / UX Design
Sao Paulo, Brazil
+55 (11) 981289920
www.danielganancia.com.br
Branding / Art Director / Graphic Designer / UX Design
Multidisciplinary professional with 15 years of experience in Graphic Design, Art Direction, Marketing.
Throughout my career, I have had the opportunity to work with clients from different segments, managing teams and projects, and also working on branding and marketing for companies. I am a creative, proactive person committed to delivering excellent results, always looking to innovate and add value to the projects I am involved in.
Multidisciplinary professional with 15 years of experience in Graphic Design, Art Direction, Marketing.
Throughout my career, I have had the opportunity to work with clients from different segments, managing teams and projects, and also working on branding and marketing for companies. I am a creative, proactive person committed to delivering excellent results, always looking to innovate and add value to the projects I am involved in.
Work Experience
Freelance
Graphic Designer, Art Director & Photographer
I'm a passionate multidisciplinary professional (15+ years) with expertise in Branding, Design & Digital Marketing. I see communication as a key to business growth and create authentic connections for companies. My experience spans across branding projects, interface design, digital campaigns & business management at Grupo GCB, Salsanova, Pastagrano & Ketchum. Proactive, creative & always learning, I believe continuous education is vital. Looking for new challenges!
2007
- Present
Brazil
Grupo GCB
Sr. Art Director
• Creation and development Key Visuals for digital and institutional marketing campaigns to the brands GCB Investimentos, GCB Sports, GCB Capital, Adiante and PeerBR
• Creation of landpages, CRM layouts, video editing and content creation for social media.
• Development of visual identity for events, and
• Rollout the Branding Books of Adiante, PeerBR and GCB Investimentos.
• Creation of landpages, CRM layouts, video editing and content creation for social media.
• Development of visual identity for events, and
• Rollout the Branding Books of Adiante, PeerBR and GCB Investimentos.
April 2023
- March 2024
Brazil
Salsanova
Art Director
• Creation and development of Key Visuals for on and offline communication campaigns.
• Creation of layout and video editing for social media.
• Participation in UI projects, websites, and land pages.
• Main clients: Nuclea, VR, Royal Canin, Afinz, Lallamnd, Sinco, and Edmur.
• Creation of layout and video editing for social media.
• Participation in UI projects, websites, and land pages.
• Main clients: Nuclea, VR, Royal Canin, Afinz, Lallamnd, Sinco, and Edmur.
March 2022
- March 2023
Brazil
Pastagrano
Marketing Manager | Product Manager | Designer
Administrative, Marketing and Sales Partner
• Administrative and financial management, cost control, and definition of prices and product portfolio, together with Executive Chefs.
• Responsible for the branding, marketing, and new business of the brand.
• Development of the entire brand project and marketing and communication plan at the company's launch.
• Periodic update and review of goals.
• Responsible for all brand communication, defining actions and events for influencers/press.
• Creation and development of promotions.
• Management and creation of social networks and online ads.
• Creation of graphic materials for point of sale and promotion.
• Administrative and financial management, cost control, and definition of prices and product portfolio, together with Executive Chefs.
• Responsible for the branding, marketing, and new business of the brand.
• Development of the entire brand project and marketing and communication plan at the company's launch.
• Periodic update and review of goals.
• Responsible for all brand communication, defining actions and events for influencers/press.
• Creation and development of promotions.
• Management and creation of social networks and online ads.
• Creation of graphic materials for point of sale and promotion.
June 2014
- March 2022
Brazil
Ketchum
Designer
Graphic Designer
• Creation and development of Key Visuals for public relations and internal communication campaigns.
• Development of editorial graphic projects online and offline (annual report, magazines, books, and websites).
• Main clients: P&G (Institutional Latam, Gillette, Pampers), JBS (Friboi, Seara), Air Liquide, Pfizer (Institutional, internal communication, Advil), and Volkswagen (Investor relations).
• Creation and development of Key Visuals for public relations and internal communication campaigns.
• Development of editorial graphic projects online and offline (annual report, magazines, books, and websites).
• Main clients: P&G (Institutional Latam, Gillette, Pampers), JBS (Friboi, Seara), Air Liquide, Pfizer (Institutional, internal communication, Advil), and Volkswagen (Investor relations).
January 2015
- October 2017
Brazil
Oakian Comunicação Empresarial
Art Director
Art Director
• Coordination of the creative team.
• Responsible for operational management.
• Creation and development of endomarketing and promotional campaigns for large and medium-sized clients.
• Participation from the client's briefing capture to campaign planning and technical visits to suppliers and clients.
• Main clients: Carrefour, Alelo, Gir.
• Coordination of the creative team.
• Responsible for operational management.
• Creation and development of endomarketing and promotional campaigns for large and medium-sized clients.
• Participation from the client's briefing capture to campaign planning and technical visits to suppliers and clients.
• Main clients: Carrefour, Alelo, Gir.
August 2010
- May 2014
Brazil
Education
Centro Universitário (SENAC)
Pós Graduação Área de estudoGestao de Negócios em Serviços de Alimentação
2017
- 2018
São Paulo, Brazil
Instituto Europeo Di Design (IED) - Sao Paulo
Master Editorial Design
January 2009
- April 2010
Sao Paulo, Brazil
Languages
Portuguese (Native),
English (Advanced),
Spanish (Beginner),
Skills
Branding,
Editorial Design,
Graphic Design,
Magazine,
Package Design,
UI Design ,