Daniel Ganancia

Branding / Art Director / Graphic Designer / UX Design

Sao Paulo, Brazil
Branding / Art Director / Graphic Designer / UX Design

Multidisciplinary professional with 15 years of experience in Graphic Design, Art Direction, Marketing.
Throughout my career, I have had the opportunity to work with clients from different segments, managing teams and projects, and also working on branding and marketing for companies. I am a creative, proactive person committed to delivering excellent results, always looking to innovate and add value to the projects I am involved in.

Work Experience

Freelance

Graphic Designer, Art Director & Photographer

I'm a passionate multidisciplinary professional (15+ years) with expertise in Branding, Design & Digital Marketing. I see communication as a key to business growth and create authentic connections for companies. My experience spans across branding projects, interface design, digital campaigns & business management at Grupo GCB, Salsanova, Pastagrano & Ketchum. Proactive, creative & always learning, I believe continuous education is vital. Looking for new challenges!
2007 - Present Brazil

Grupo GCB

Sr. Art Director

• Creation and development Key Visuals for digital and institutional marketing campaigns to the brands GCB Investimentos, GCB Sports, GCB Capital, Adiante and PeerBR
• Creation of landpages, CRM layouts, video editing and content creation for social media.
• Development of visual identity for events, and
• Rollout the Branding Books of Adiante, PeerBR and GCB Investimentos.

April 2023 - March 2024 Brazil

Salsanova

Art Director

• Creation and development of Key Visuals for on and offline communication campaigns.
• Creation of layout and video editing for social media.
• Participation in UI projects, websites, and land pages.
• Main clients: Nuclea, VR, Royal Canin, Afinz, Lallamnd, Sinco, and Edmur.
March 2022 - March 2023 Brazil

Pastagrano

Marketing Manager | Product Manager | Designer

Administrative, Marketing and Sales Partner
• Administrative and financial management, cost control, and definition of prices and product portfolio, together with Executive Chefs.
• Responsible for the branding, marketing, and new business of the brand.
• Development of the entire brand project and marketing and communication plan at the company's launch.
• Periodic update and review of goals.
• Responsible for all brand communication, defining actions and events for influencers/press.
• Creation and development of promotions.
• Management and creation of social networks and online ads.
• Creation of graphic materials for point of sale and promotion.
June 2014 - March 2022 Brazil

Ketchum

Designer

Graphic Designer
• Creation and development of Key Visuals for public relations and internal communication campaigns.
• Development of editorial graphic projects online and offline (annual report, magazines, books, and websites).
• Main clients: P&G (Institutional Latam, Gillette, Pampers), JBS (Friboi, Seara), Air Liquide, Pfizer (Institutional, internal communication, Advil), and Volkswagen (Investor relations).
January 2015 - October 2017 Brazil

Oakian Comunicação Empresarial

Art Director

Art Director
• Coordination of the creative team.
• Responsible for operational management.
• Creation and development of endomarketing and promotional campaigns for large and medium-sized clients.
• Participation from the client's briefing capture to campaign planning and technical visits to suppliers and clients.
• Main clients: Carrefour, Alelo, Gir.
August 2010 - May 2014 Brazil

Education

Centro Universitário (SENAC)

Pós Graduação Área de estudoGestao de Negócios em Serviços de Alimentação

2017 - 2018 São Paulo, Brazil

Instituto Europeo Di Design (IED) - Sao Paulo

Master Editorial Design

January 2009 - April 2010 Sao Paulo, Brazil

Escola Panamericana De Arte E Design

Design Gráfico

2002 - 2005 São Paulo, Brazil

Languages

Portuguese (Native),
English (Advanced),
Spanish (Beginner),

Skills

Branding, Editorial Design, Graphic Design, Magazine, Package Design, UI Design ,