Showcase & Discover Creative Work

Dani Kelley

Graphic & web designer, hand-letterer, web designer, content strategist, copy editor

Hagerstown, MD, USA
I've been working in design and marketing businesses since 2008. My responsibilities have varied from logo design to brand integration and identity restructuring, web design to content strategy, hand-lettering and illustration to copy editing and more. I wear many many hats, and am most passionate about making sure a client's visual and verbal language is cohesive, consistent, and relatable.

Work Experience

Icon Graphics

Graphic Designer

I'm responsible for print and web design, focusing largely on direct mail and ad campaigns on the print side and web design and content strategy on the digital side. Other design responsibilities include logo design, window and wall graphic development, brochure and booklet design, and more. When I'm not designing, I help put together client meetings, train clients on their content management systems, assist our web developer through quality control and brainstorming development solutions to client problems, co-interview potential hires and interns, and work with the rest of the team on our own branding, collateral, and messaging.
September 2011 - Present Maryland, United States


Graphic Designer, Web Designer, Content Strategist and Consultant, Calligrapher, Hand-Letterer, Illustrator

I'm a print and web designer and consultant on a part-time freelance basis, along with accepting commissions for my calligraphic art prints. I've created trend reports, exhibitor handbooks, direct mail pieces, print ad campaigns, brochures, and email campaigns, along with working as a consultant and web designer for various organizations and individuals who need help with their online presence.
January 2012 - Present Hagerstown, Maryland, United States

INFOCUS Marketing

Junior Graphic Designer

My responsibilities included designing postcards, flyers, websites, banner ads, and HTML emails, as well as formatting proposals and working closely with the marketing team to create and implement marketing strategies and mailing campaigns for the company and the association lists we manage. I have both worked with outside copywriters on projects and worked as a copywriter for several campaigns. I also routinely handle pre-press and design changes, working with our in-house print & production team to ensure a quality end-product.

Also of note, I was responsible for rebranding the company and redesigning some of our corporate materials, including business cards and sales sheets. On two separate occasions, I have handled all design and production projects in the absence of the senior designer, and I was placed in charge of completing a successful gift campaign from concept to shipping.
October 2009 - September 2011 Warrenton, Virginia, United States

Graphic Response

Graphic Designer

My responsibilities included designing logos, websites, ads, and newsletters, as well as preparing ads and insertion orders for various publications and handling pre-press and design changes.

Also of note, while the Senior Graphic Designer was on maternity leave, I was in charge of all projects and client relations.
April 2009 - September 2009 Williamsport, Maryland, United States

Icon Graphics

Graphic Design Intern

My responsibilities included designing logos, websites, ads, redesigning newsletters, participating in meetings with clients, and updating websites, along with handling pre-press and design changes.
January 2008 - August 2008 Hagerstown, Maryland, United States

Hagerstown Community College

Student Aide

I served as a student aide doing technical work for Sean Maher, the head of the Web Design and Multimedia Technology department. My responsibilities included designing promotional materials for the department, updating podcasts of classes, and tutoring students in entry-level classes.

Also of note, I created the visual identity for the department, implementing it on a landing page to student work and promotional posters for the department.
January 2008 - May 2008 Hagerstown, Maryland, United States


Hagerstown Community College

Award of Excellence in Graphic Design



Banner Ads, Booklet Design, Branding, Brochure Design, Calligraphy , Consultation, Content Organization, Content Strategy, Copy Editing, Copywriting, Copywriting, Corporate Material Design, Design Presentation, Direct Mail, Editing, Front-end Development (HTML + CSS), Hand-lettering, HTML Email Design, Icon Design, Identity Design, Illustration, Illustration, Newsletter Layout, Print Ads, Wall Graphics, Window Graphics,