Showcase & Discover Creative Work

Dani Kelley

Freelance Designer, Consultant, and Letterer

Hagerstown, MD, USA
I've been working in design and marketing businesses since 2008. My responsibilities have varied from logo design to brand integration and identity restructuring, web design to content strategy, hand-lettering and illustration to copy editing and more. I wear many many hats, and am most passionate about making sure a client's visual and verbal language is cohesive, consistent, and relatable.

Work Experience

Freelance

Designer, Consultant, and Letterer

I’m a print/web designer and consultant on a contract basis, along with accepting commissions for custom calligraphy and hand-lettering.

HIGHLIGHT: I designed the PACK EXPO Exhibitor Playbook and accompanying marketing materials 3 years in a row. The playbooks were met with high praise from both my client and their exhibitors.
January 2012 - Present Maryland, United States

Icon Graphics

Graphic Designer

I designed identity, print and web materials for a wide variety of clients in a wide variety of fields. I wrote proposals, estimates, and user guides, along with optimizing clients’ online content for search engines.

HIGHLIGHTS: My work brought in at least two new regular clients. I brought responsive web design to our services. My copywriting and search engine optimization aided in significantly boosting client website rankings.
September 2011 - August 2016 Hagerstown, Maryland, United States

INFOCUS Marketing

Junior Graphic Designer

I worked closely with the marketing team to create and implement marketing strategies and mailing campaigns for both the company and the association lists we managed.

HIGHLIGHTS: I was responsible for rebranding the company and redesigning its corporate materials. I developed and designed a successful gift campaign.
October 2009 - September 2011 Virginia, United States

Graphic Response

Graphic Designer

I updated newsletters, designed websites, and created direct mail campaigns. I also designed ads and completed insertion orders for various publications.

HIGHLIGHT: I managed all projects and client relations while the Senior Graphic Designer was on maternity leave.
April 2009 - September 2009 Maryland, United States

Icon Graphics

Graphic Design Intern

My responsibilities included designing logos, websites, ads, redesigning newsletters, participating in meetings with clients, and updating websites, along with handling pre-press and design changes.

HIGHLIGHT: I designed the logo and corporate materials for the Authentic Community Theatre.
January 2008 - August 2008 Maryland, United States

Hagerstown Community College

Student Aide

I served as a student aide doing technical work for Sean Maher, the head of the Web Design and Multimedia Technology department. My responsibilities included designing promotional materials for the department, updating podcasts of classes, and tutoring students in entry-level classes.

Also of note, I created the visual identity for the department, implementing it on a landing page for student work and promotional posters for the department.
January 2008 - May 2008 Maryland, United States

Awards

Hagerstown Community College

Award of Excellence in Graphic Design

200705

Skills

Banner Ads, Booklet Design, Branding, Brochure Design, Calligraphy , Consultation, Content Organization, Content Strategy, Copy Editing, Copywriting, Copywriting, Corporate Material Design, Design Presentation, Direct Mail, Editing, Front-end Development (HTML + CSS), Hand-lettering, HTML Email Design, Icon Design, Identity Design, Illustration, Newsletter Layout, Print Ads, Wall Graphics, Window Graphics,