Dan Colgan

UI / UX Designer

Fort Collins, CO, USA
I consider myself a user interface designer and a social and cognitive scientist who uses empathy based design to create products that empower users. I have strong creative AND technical skills. I approach my design process with both humility and curiosity and I glean as much data as I can before making any decisions. I notice how people interact with the world around them and am keenly aware of user motivations and desires because of this. My holistic approach is one that asks the right questions for the right reasons to yield accurate results. I ask “what issues might a user experience and how can I solve those problems?” I’m interested in following a humbling iterative process that takes into account user personas to solve problems in the most efficient way possible. I believe that you don’t know what you don’t know and there’s no such thing as asking stupid questions.

Anyone making decisions without understanding the user first would have a very difficult time in solving the problems at hand in an efficient and meaningful way. What is unique about me is that I have the ability to traverse the brain hemispheres to see the perspective from both an automoton’s viewpoint as well as an empathic viewpoint. I merge the best of design, business and technology in one interface and am capable of defining and prioritizing information in an efficient manner. I consider business goals, information architecture, content development, wire framing, prototyping, all the way through testing, design iteration and the many levels there-after. Content ALWAYS comes first. My job is to structure the most effective experience for what needs to be communicated in a beautiful way.

The cognitive scientist Don Norman put it best, I aim to “encompass all aspects of the end-user’s interaction with the company, its services, and its products.”

Work Experience

Dan Colgan Design

Digital Designer & Photographer

I've spent an extensive amount of time outdoors traveling the U.S., taking original photographs and professionally editing them. I just returned from a two month long adventure covering the western half of the U.S. I visited over a dozen National Parks in celebration of the centennial.

My mission is to give people a glimpse of life outside their four walls, inspiring wanderlust, exploration, imagination and adventure while reminding people of the beauty that exists out there. Part environmentalist, part adventurer, part designer. I am primarily interested in working with outdoor brands, designing and photographing outdoor products in beautiful natural settings.

Some past freelance design clients:

Hot House Digital, Holistic Yoga School, Grateful Giveback, ERE Media, Inc., Montage, Gracie’s Promise, Core Learning Exchange, Zuke's, TechGrayscale, Faction Media, Colorado Air Tech, DMX Direct, Linden Marketing, Cengage Learning, Western Union, The iCenter, Tukaiz, Entertainment Cruises, Greater Chicago Area Currency Exchanges, Goodwill.
April 2008 - Present Colorado, United States


Senior UX / UI Designer

I worked in the Web & Mobile Applications Engineering department with a team of full-stack developers and iOS mobile app developers using a scrum framework via JIRA.

My UX/UI design responsibilities included the design of the following applications; the Field Sales Reporting application, the Manager Sales Reporting application, the Price Books application, and the Error Reporting application, which is an internal app for developers to track application errors in the testing phase.

I was also responsible for the UX/UI design of cpsagu.com, agrium.com, CPS Central (a Drupal employee intranet), the Service Now Catalog (a help desk services platform), and the Insight Website. I also created and maintained the iOS Mobile & Desktop Style Guides to establish consistent styles across multiple developer teams.
November 2015 - September 2016 Loveland, Colorado, United States

Avocet Communications

Art Director & UI Designer

As a UX / UI Designer for Avocet, it was my responsibility to expand digital brand influence for each client by using a variety of channels including Email, SEO, SEM, Content Curation, Strategic Creative, Social Media, Mobile & Desktop UX / UI, Print, Corporate Identity and Web Design.

I conducted QA and A/B user testing while tracking metrics via Google Analytics. It was also my responsibility to create style guides, moodboards, personas, user flow charts/journeys, site maps, mockups, and prototypes for our client’s websites and applications. I successfully set up and managed a project management application which resulted in solving many problems for the company by creating efficiencies in the workflow and tracking timeline/SOW deadlines, thus improving internal communication and development costs. After the company moved to a new location downtown, I designed www.avocetcommunications.com to reflect our new brand which tied in to our new office atmosphere.
May 2014 - November 2015 Longmont, Colorado, United States

Tool Studios

Contract UX / UI Designer

Tool Studios is an integrated graphic and web development branding company offering corporate identity, package design, web design and development, print collateral, advertising services and highly technical enterprise integration. Client's include Cateye, Apex Ski Boots, Eduss, Be Colorado, HumanEsources, Relevant Stories, Canna Advisors and many more.
December 2013 - March 2014 Colorado, United States

BioHealth Laboratory, Inc.

Contract UX / UI Designer

I was responsible for creating and establishing user experience design elements, site rebranding initiatives, structured site maps and wireframes, style guides, transactional emails and internal pre-launch testing throughout the rebrand of the site. Magento and Wordpress CMS were used alongside Basecamp for project management.
June 2013 - August 2013 Colorado, United States

National CineMedia

Contract Interactive Designer

Serve as the creative lead on projects assigned by the Director of the Design Department. Provide graphic design services for: corporate collateral, b2c and b2b print materials, online/website design and mobile app interface design. Design creative assets, storyboards for video/onscreen animations and ads. Coordinate with internal clients and EVP of Media to develop strong design solutions in a timely manner.
May 2013 - May 2013 Centennial, Colorado, United States

Wilson Sporting Goods

Contract Designer

Team Sports division of Wilson Sporting Goods. POS, POP, product packaging.
March 2013 - April 2013 Chicago, Illinois, United States

Sears Holdings Corporation

Contract UX / UI Designer

Web Designer for the Sears.com homepage, viewed by half-a-million users daily. Focusing on UX / UI digital design, consumer brands, e-commerce design, responsive designs for web and mobile, and overall brand experience.

Develop templates, style guides, mockups, and user-interface specifications to effectively conceptualize and communicate detailed interaction behaviors and high-level design strategies.
 Provide input as a cross functional dynamic team member to define the overall user experience strategy/road map and user-centered responsive design processes. Manage a dynamic workload to balance priorities with deadlines to effectively meet project needs.

 Optimize files for front end development team hand-off.

Build and conduct testing, to validate designs through customer traffic test and learn pilot processes using Adobe Scene 7.
 Monitor user experience changes across competitors and other leaders in digital commerce to ensure we maintain an innovative user experience which keeps pace with customer expectations.
July 2012 - March 2013 Illinois, United States

Ogilvy & Mather

Contract Digital Designer

Worked as a Digital Designer on email marketing files, templates, wireframes, and Flash Web banner ads for brands including CDW, Ashford University, and Huggies.
July 2012 - Chicago, Illinois, United States

Young & Rubicam Group

Contract Digital Designer

As a digital designer for the Burger King account, I was responsible for production, key lines, Photoshop retouching, digital marketing and layout design. Print, mobile, and web marketing materials included billboards, in-store menus, drive through menus, digital web banner ads, and mobile smart phone advertising.
June 2012 - June 2012 Chicago, Illinois, United States


Contract Email Designer

Design responsibilities included using Dreamweaver to design and revise email blasts targeting both existing members, and potential new members in the Healthcare Information and Management Systems Society. Responsible for email marketing design, email design templates, email wireframe design, Flash web banner design, and various print design projects.
May 2012 - June 2012 Chicago, Illinois, United States

Beam Global

Contract Production Designer

While at Beam Global, Inc. - Internal Ad Agency PROOF - project time management and communication skills were essential in working with senior management and the Production team to produce point of sale and promotional marketing materials for over 40 brands under the Jim Beam Spirits & Wine company name. Responsibilities included photo retouching, keylines, layout, and pre-press checks for FTP server upload.
April 2012 - May 2012 Deerfield, Illinois, United States


Contract Designer, Web & PPT

I had the task of designing the print materials for the APICS annual conference in Las Vegas, NV. The 40+ page attendee booklet was designed with wayfinding icons, infographics, schedules and maps. Corporate brand guidelines were maintained while creating weekly powerpoint presentations, web-based display ads, animated banner icons and buttons for the website.
July 2010 - October 2010 Chicago, Illinois, United States

Dbp | Chicago

Lead Designer

Design responsibilities as the lead designer included commercial print materials for corporate clients and small businesses. Managed client and print vendor relations. Resolved Mac IT issues and improved digital capabilities including server organization and file backup systems. Collaborated with local print vendors to design and brand high security payroll checks and money orders for ADP, PLS and other Chicago Currency Exchanges. Supervised the production of art work and press checks during proprietary security printing of payroll and money order checks with up to 18 security layers, including abrasion and blacklight verification technology. PLS money orders - Zero counterfeiting fraud with over 10,000,000 issued.
November 2010 - April 2012 Chicago, Illinois, United States

Olive Street Design

Graphic Designer

Logo design, brand design, business cards, brochures, magazines, flyers, pamphlets, posters, book cover design and book layout, illustration and the list is always expanding.
August 2010 - February 2011 Elmhurst, Illinois, United States


Bradley University

Graphic Design, Marketing

Peoria, Illinois, United States


Bradley University Marketing Project Springboard

1st Place - ToldMi lifestyle application (2010) brand design, logo design


Bradley University Marketing Project Springboard

1st Place - Matchio crowd sourcing app (2009) art direction, brand design and development



Adobe Acrobat, Adobe InDesign CS5, MIcrosoft PowerPoint, Microsoft Word, Adobe Creative Suite, Adobe CS5; Photoshop, Adobe Illustrator CS5, Brand Awareness, Brand Consistency, Brand Development, Client Communication, Color Separation, Corporate Branding, Corporate Identity, Creative Development, Creative Direction, Creative Problem Solving, Creative Strategy, Digital Photography, Dreamweaver, Email Marketing, Fonts, Ftp, Graphic Design, Illustration, Illustrator, Indesign, Keynote , Letterhead, Logo Design, Logos, Mac Systems, Marketing, Organization, Outdoor Advertising, Photoshop, Powerpoint, Project Management, Social Media, Team Problem Solving, Typography, User Experienc, Vector, Web Design, Website Production,