Dan Allen


London, United Kingdom
I am a Multi-Disciplined Designer with over 8 years experience within the creative industry. Proven ability in Adobe Illustrator, Photoshop and InDesign helped to achieve results and deliver business objectives successfully. Experience in HTML, CSS and E-Commerce systems as well as creating strong links with creative partners such as project managers, product manufacturers, web developers and printers.

Specialties: Illustration, concptual discussion and creation, creative partner liasons, 2D Graphic Design, Branding, Web Design

Work Experience

Holland & Barrett

Contract UX Designer

My time within the e-commerce department combined providing small UI solutions along with UX Design for bigger projects such as the website checkout, product description pages and homepage.
January 2016 - April 2016 United Kingdom


Contract Digital Designer

January 2015 - Present United Kingdom


Contract Web Designer

November 2014 - January 2015 United Kingdom

Jack Wills

Freelance Web Designer

My main tasks were to work on the bigger developments to the Jack Wills site, from customer journey improvements to seasonal website additions. Working closely with the in-house development team, the expanded e-commerce team and the Design Manager, we made sure that all projects kept within the busy timeframe coming up to the busy Christmas period.
September 2014 - October 2014 London, United Kingdom


Design Contractor

Contract role designing website promotional material for various sectors across Amazon's European sites. Workload management was also required, where I was responsible for distributing excess work to outsources as well as reviewing it. Close communications were kept with Site Merchandisers and Leading Designers.
August 2014 - September 2014 Slough, United Kingdom



Multi Disciplined Designer working for a range of HQ based clients.
November 2013 - Present London, United Kingdom


Web Designer/Developer

Providing new creative solutions online whilst maintaining the heals.co.uk website. Working closely with the Head of E-commerce, my increasing experience in User Experience Web Design helped with developing new logics and vital sections of the main website and specialist microsites to increase customer conversion.
October 2012 - November 2012 London, United Kingdom

Dan Allen Creative

Freelance Designer

Freelance Graphic Design and Illustration services for clients such as:

Vauxhall for MRM Meteorite
Jati Ltd - Luxury Outdoor Furniture Specialists
TM Lewin - Smart Menswear
Ignition Creative - Film, TV and Music Creative Agency
Elizabeth Galton Studio - Jewelery e-tailer
Boudoir PR - Fashion and Beauty PR
Ciate - British nail polish and beauty products
Nail Rock - Designer Nail Wraps
Missguided - Online Fashion and Beauty Store
Arcadian Catering Hire - Catering and equipment services
NTB Trading - Providers or alternative washing products
Media Edge London - Media agency
Go Go Juice - Fruit Juice stores
Body Sculpt - Hypoxi and Vacunaut therapy
Global Resourcing - Recruitment company
Bijou - Middle Eastern beauty boutique chain
Dreembubble Promotions - Nightclub events
June 2005 - October 2012 London, United Kingdom

Big Fish


A short placement was taken at award winning design company Big Fish to gain further experience and insight into a larger design company structure and project development as well as reinforcing my capabilities on Mac.
Contribution included successful project pitching and design research.
Main software use is Adobe InDesign, Illustrator, Photoshop and Acrobat.
April 2009 - May 2009 London, United Kingdom


Graphic Designer

Creating and implying creative and promotional design across print and online.
January 2008 - March 2009 London, United Kingdom

Cherrie Box Media

Intern Graphic Designer

Training is given from a design team experienced in all print graphics, web graphics, branding and even stage presentation. Training developed to assisting in numerous projects.
Work experience will establish basic skills in the Adobe InDesign and gaining insight into web based programmes such as Dreamweaver and Fireworks. Gained further knowledge of printing process.
August 2007 - December 2007 London, United Kingdom


University For The Creative Arts (UCA) - Epsom

Graphic Design

September 2002 - June 2005 Epsom, United Kingdom