Redesigned this photometric testing laboratory’s website to meet current standards. Worked closely with the
company owner, management, and the Marketing and Customer Service Departments to determine the scope,
structure and visual design of the new website. Created a marketing plan to promote the company through the
website, e-mail, mobile campaigns and social media. (2013 to 2016)
• Created specialized marketing campaigns to reach the lab’s target clients, i.e. architects and companies in the
manufacturing and entertainment industries
• AdWords campaigns. Set measurable goals and tracked trends using Google Analytics White Hat practice
• Updated and maintained the company’s two full e-commerce sites
Microsoft CRM Online:
• Created workflows, entities, views, reports, mail merge, email templates
• Created products, bundles and seven price list
• Import data into accounts, leads, contacts and products
• Administration: added, update and delete users, security roles and create teams

Oversaw all stages of graphic design projects, from initial concept through completion. Identified, handled and
prepared production orders for shipment. Posted goods, issued deliveries, printed packing lists, and completed all
paperwork associated with shipments. Assisted with front-end operations. Ensured customers were completely
satisfied with finished products. (2010 to 2012)
• Applied Adobe Creative Suite 5 to create print and web advertisements
• Made banner ads for a triathlon retail store, as well as advertisements for e-commerce sites and industry
magazines
• Acquired expertise in postal and commercial shipping methods and procedures
• Ensured all projects were completed on-time and within budget

Directed a team of 3 graphic designers (for 3 years) in developing the company’s website and completing projects for this
outdoor lighting company and its clients. Built, protected and preserved Nightscaping’s corporate brand by ensuring
consistency within all marketing materials. Filmed and edited videos for incorporation into websites. Created pricing
spreadsheet to efficiently update and distribute price sheets. (2002 to 2009)
• Responsible for print marketing campaigns and promotional collateral for distributors and sales representatives
using QuarkXPress, InDesign, Photoshop, Excel, Word, PowerPoint, Flash, Fireworks, Dreamweaver and Final
Cut Pro
• Completed projects for a variety of clients, including landscape contractors, architects and landscape designers
in the US, Canada and Mexico
• Incorporated SEO strategies to align marketing activities and improve business operations by improving
productivity and reducing resources

Manage all aspects of this self-owned, full-service graphics and web design company. Continually prospect for new
clients while delivering excellent service to established customers. Create marketing campaigns for clients that
promote brand identity through printed materials, signage and websites. Implement CMS system and e-commerce
shopping carts into customer websites through open source platforms, including WordPress, Joomla, Zen Cart and
Amazon. (2001 to Present)
• Generate eye-catching, effective designs that enable clients to increase sales by up to 10%
• Developed long-term relationships with clients in multiple industries, including personal trainers, a mirror
artist, a light lab, a furniture retailer/e-commerce company and a bicycle shop
• Incorporate Goggle AdWords campaigns on clients’ behalf, and track metrics using White Hat practice
• Design social media campaigns that incorporate Facebook, LinkedIn, YouTube and Google+
• Film, edit and upload video testimonials onto client websites and YouTube