• Birthed the design collaterals, visual experience and interaction of the rst and biggest Black Friday Campaign in
Nigeria - and maintained the same feat for 6 years in a role.
• Revise user ows and designs based on design reviews, usability testing, A/B testing and other analytics, customer
support feedback and other sources of input.
• Oversee the visual design and production of all online, oine collateral and internal creative assets.
• Leverage periodic data to identify specic problems that prospective customers of the business are experiencing to
build value driven design solutions
• Developed and document end-product specications that support downstream development and implementation
work – e.g. use cases, test scenarios, design artifacts
• Worked closely with the product management team to formulate strategic product direction
• Work collaboratively with other UX designers, digital designers, product owners, project managers, UI and back end
developers to brainstorm, implement and deliver on special projects

• Designed Company Logo, website mockup and all initial design collateral
• Oversaw UX creation and re-design of the website across multiple platform
• Adapted merchants artworks for all required banner dimensions
• Led the creation of artworks for all required collateral & dimensions
• Created designs for external print communications
• Directed in-house product photography shots for online & offline deal feature
• Created thousands of engaging digital media banners for paid ads and website
based promotions
• Created all visual contents for social media channels
• Maintained high level of compliance and equity of brand guidelines/objectives
• Led conceptualisation & design of materials to support communications strategies
• Oversaw design production and distribution of all branding/promotional material.
• Developed & Manage Brand Corporate Identity assets

DealDey is a Nigerian e-commerce marketplace connecting subscribers with local merchants by oering activities, travel,
goods and services at steeper discounts.

• Work closely with fellow designers, product managers, and engineers to identify opportunities and provide
cross-departmental feedback
• Build teams for projects –selecting the right mix of designers based on ability and availability
• Drove the alignment of business requirements, user-centered design methodology and technology factors to create
successful UI/UX designs.
• Ensuring project teams have the right skills, talent and scale
• Experience in Design Thinking workshop facilitation and or training facilitation skills

• Create specications that Translated abstract requirements into concrete user ows and interaction designs.
• Clearly communicate design details to the development team
• Collaborate with content team to ensure editorial creative maximizes digital mediums.
• Present solutions to complex design problems in presentations, click-through prototypes and design specications.
• Drove the alignment of business requirements, user-centered design methodology and technology factors to create
successful UI/UX designs.
• Conducted usability testing and integrated feedback into revisions.
• Created clear icons, messaging, buttons and other UI elements for smartphones, tablets and web applications.
• Designed and created weekly email campaigns that increased revenue by 70% for website properties.