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Every form of communication is limited by a set of universal rules—we don’t modify words or letters arbitrarily when we have a message to deliver. I believe that design as well can only be successful when it relies on strict constraints—clearly defined objectives, grid systems, color coding, consistent signage. Wh… Read More
Every form of communication is limited by a set of universal rules—we don’t modify words or letters arbitrarily when we have a message to deliver. I believe that design as well can only be successful when it relies on strict constraints—clearly defined objectives, grid systems, color coding, consistent signage. Whether it is a publication, an infographic or an interface, each element it consists of must serve a purpose, and all decorations must be stripped. In my work I always strive to transmit a maximum of meaning by a minimum of means. In the present-day world, overwhelmed with data clutter, I see my professional duty in presenting information in a form of lucid, intelligible, easy-to-navigate systems. Read Less
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