Dale McGuinness
Senior Art Director
Sydney, AustraliaI have over 18 years experience in the Advertising Industry, many of them as a senior Art Director
on major brands. I have won numerous awards nationally and have also been recognised overseas.
I am enthusiastic, passionate, hardworking and always willing to roll up my sleeves. Advertising has allowed me to explore my creative juices over the years and has been a fun and challenging part of my life. The hunger to create that brilliant idea that makes people talk still drives me.
Work Experience
River Orchid Myanmar
Associate Creative Director
Worked as Associate Creative Director in Yangon to help bring experience and structure into a very new advertising market. Duties included managing a team of four designers and one creative team on MPT, Sedona Hotel, Samsung, Healthy Chef Oils, and Equal Sweeteners while also working on new business pitches including being rewarded Heineken.
October 2014
- December 2014
Yangon, Myanmar
Freelance
Senior Art Director
Momentum Sydney, TBWA Sydney, Havas Sydney, Bloke Advertising Sydney, The Star
Sydney, Yolo Sydney.
December 2012
- November 2014
Sydney, Australia
Leo Burnett
Freelance Senior Art Director / Creative Director
Worked as lead creative managing a team of designers on clients including Tiger Beer, Samsung, VP Bank, Dutch Lady, Phillip Morris and Friesland. During my time I was also
involved in two pitch wins for VP Bank and Dutch Lady.
November 2012
- November 2013
Ho Chi Minh City, Vietnam
Freelance
Senior Art Director
Clemenger BBDO Adelaide, Banjo Sydney, Ogilvy One Dubai, DDB Melbourne, Showpony Adelaide and McCanns
Sydney, JWC Sydney, Wundermans Sydney.
Sydney, Australia
Kwp
Senior Art DIrector
At kwp! I was part of their senior creative team responsible for the agency’s top end clients including the very
successful RAA brand in South Australia. I also worked on Coopers nationally. Achievements included regaining and working on the South Australian tourism account after it was put to pitch against two interstate agencies, and more
recently helping regain the account after the merger between Australian Central Credit Union and Savings & Loans.
November 2007
- March 2011
Australia
Freelance
Senior Art Director
In between full time jobs I freelanced at The Campaign Palace Red Cell Sydney where I was part of a winning creative pitch for mobile 3. I also worked at One Barrack Street Sydney on Vodafone and M&C Saatchi New Zealand on ANZ.
2007
- 2007
Sydney, Australia
BMF
Senior Art Director
During my time at BMF I made the transition from middleweight to senior art director. I worked on larger multi-national clients and was part of the creative team involved in winning pitches for larger clients including MBF Health Insurance, Meadow Lea margarine, Australian Electoral Commission and Dairy Farmers. At BMF I produced to date my most memorable work, the Lamb UnAustralian campaigns with Sam Kekovich which was internationally awarded with a Canne Lion.
March 2003
- February 2007
Australia
Batey Kazoo Red Cell
Midweight Art Director
From Adelaide I moved to Sydney to further my career with a position as middleweight art director. Some of the clients included RESI Mortgages, In Style Magazine and Singapore Airlines. Duties included working in a team under the senior creatives and being involved in pitching for new business.
February 2002
- February 2003
Australia
Young & Rubicam
Junior Art Director
After completing AWARD school I was moved into a role as junior Art Director within what was now becoming one of Australia's best agencies. I learnt the tools of
the trade from one of Australia’s best CD’s at the time, Danny Searle. I worked on some very big clients during these
first fruitful years including Mitsubishi Motors Australia, Transport SA, WWF, Orlando Wyndham and SA Tourism.
January 1998
- January 2002
Adelaide, Australia
Young & Rubicam Adelaide
Studio Visualiser
I learnt about advertising the quickest and busiest way known - in the studio. During this time I was a studio visualiser, drawing up many storyboards, producing pitches and building thousands of ads for the creative department. My desire to be a creative led me to work on a campaign for Adelaide Zoo which won Outdoor Ad of the Year. Thrown into the deep end in one of the busiest Australian agencies at the time helped set me up for a strong career in advertising.
January 1995
- January 1998
Australia
Education
TAFE SA
Diploma in Advertising and Graphic Design
Dux in Advertising component
1993
- 1995
Adelaide, Australia
Award School
Certificate in Advertising
Runner Up South Australia.
1997
- 1997
Adelaide, Australia
Hyde Park School Of Design
Certificate
Distinction.
1993
- 1993
Australia
Skills
Drawing,
Consumer Engagement,
Creative Direction,
Digital,
Illustrator,
Indesign,
Integration,
Mobile App Design,
Photoshop,
Presenting,
AWARDS
CANNES – Bronze & Finalist
AWARD – Silver (3), Bronze (2), Finalist (2)
NY FESTIVAL – Finalist
SIRENS – Silver & Finalist
ONE SHOW – Finalist
CAXTONS – Award (2)
EFFIES – Bronze
OTHER
ATV AWARDS – Winner (2)
OAAA – Winner (3)
THE GONGS – Winner & Finalist (3)
AADC – Award (6), Finalist (3)
MIDAS – Certificate
News Ltd Paper Cut Awards – Overall winner
AWARD – Silver (3), Bronze (2), Finalist (2)
NY FESTIVAL – Finalist
SIRENS – Silver & Finalist
ONE SHOW – Finalist
CAXTONS – Award (2)
EFFIES – Bronze
OTHER
ATV AWARDS – Winner (2)
OAAA – Winner (3)
THE GONGS – Winner & Finalist (3)
AADC – Award (6), Finalist (3)
MIDAS – Certificate
News Ltd Paper Cut Awards – Overall winner