Daisuke Endo

Graphic Designer / Art Director / Creative Director / Educator

NY, USA

Work Experience

Freelance

Graphic Designer

October 2013 - New York, United States

Pratt Insitute

Assistant Professor

With years of teaching experiences, I joined the Communication Design Department at Pratt Institute to again teach Typographic Design III & IV. At first, I thought it would be easy because I had taught the same course in 2006 to 2007, but it was very difficult. I quickly found that my assignments weren’t as relevant and students were exposed to completely different design trends and new communication devices.

This humbling experience made me realize how vital it is to keep learning to stay relevant as a design instructor. Since then, I have been constantly adjusting the assignments and teaching methods. Overcoming this challenge helped me gain deeper insight into teaching and increased desire to expand teaching capacity. 

In 2017, I have been promoted to the rank of Assistant Prfessor, and granted a status of Adjunct faculty. Coincidentally, Communication Design Department started implementing the new curriculum in Fall 2017, and I have been part of the roll out. Since 2017, I have taught core courses including Research, Analysis and Process (RAP), Typography and Information Design (TID), Integrated Visual Communication (IVC), Graphic Design Intensive II (GDI2), and Product, Environment, Material (PEA). Moreover, I have served as a faculty coordinator for RAP, and as a curriculum review task force. The curriculum change has been very challenging in variety of different levels, yet it offered me a great chance to learn new aspects of communication design, expand my own profssional career and helped me stay relevant as a designer.
September 2013 - New York, United States

Flying Machine

Creative Director

I joined Flying Machine as Design Director in 2004, soon after Flying Machine took off. Together with a talented creative team, I had the opportunity to help numerous clients to succeed in their businesses. 

I have created brand identity and marketing tools for Douglas Elliman’s luxurious residence, 50 Clinton Street. Branding a future Lower East Side icon for Million Dollar Listing NY by star real estate broker Fredrik Eklund drove sales upward of 60% of units in the first month alone.

From 2014 to 2017, I have lead a branding project for Shop Japan, a consumer brand in Japan. Leading the creative team as a design and creative director, we have redefined the brand essence, refreshed the brand identity, created numerous product photography, a 3D mascot character and an animated opening for its TV program. With a nationwide TV commercial created by a local advertising agency, we helped the brand to increase Shop Japan brand recognition from 29% to 54%. 
October 2013 - December 2018 New York, United States

Musashino Art University

Visiting Lecturer

Together with two other instructors, under strong creative direction from Professor Tadanori Nagasawa who is now president of Musashino Art University, I have designed and conducted two new courses: Interactive Innovation and Contextual Studies.

The courses were designed to prepare both graduate and undergraduate students majoring in art and design to meet emerging demands in Japanese society for more creative professionals to produce innovative services and products. Through several workshops and weekly brainstorming, we helped students collaborate and find their own unique approaches and solutions to issues arising in their everyday lives. The courses were very experimental and spontaneous, offering tremendous opportunities for students to realize what it means to be truly creative. 

Through designing and conducting highly experimental courses on a weekly basis for two years, at one of the most respected art schools in Japan, I was exposed to a completely different philosophy and approach to design and art education. At first it seemed too conceptual and impractical, yet, as I saw how students acquired their own voices and became more mature and creative, I understood the vast power of such an approach. I realized that I had been too mechanical and not leaving enough room for students to grow organically in their own ways. This valuable experience helped me gain confidence in students themselves, and confirmed how influential art and design education can be. 
April 2008 - December 2010 Japan

Flying Machine

Design Director / Designer

September 2004 - December 2010 New York, New York, United States

Pentagram

Designer

June 1999 - August 2002 New York, New York, United States

Education

School Of Visual Arts (SVA)

BFA

September 1995 - May 1999 New York, New York, United States

Languages

English (Fluent),
Japanese (Native),

Awards

Pratt Institute

Distinguished Teacher Award

2019

Print Design Magazine

Regional Award

2005

Type Directors Club

Type Directors Club 47th Award

2001

Type Directors Club

Student 2nd Place

1999

Graphis

Graphis New Talent Design Award

1999

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Photoshop LightRoom, Squarespace,