Showcase & Discover Creative Work

CYNTHIA MURNANE

Director of Brand & Design

562) 209.2480
Award-winning Creative Director with over 18 years leading major strategic
brand initiatives for Fortune 500 companies. I specialize in branding, brand strategy,
visual and verbal identity systems, and integrated marketing campaigns.

CREATIVE DIRECTION AND MANAGEMENT
Strong creative and strategic leadership aligning teams of 16+ people across
multiple media channels and projects. Disciplined management of timelines,
deadlines and budgets.

BRAND STRATEGY AND IDENTITY DEVELOPMENT
Deep understanding of Fortune 500 brands. Hands-on knowledge of branded
programs including research methodologies, brand strategy development,
brand identity, look and feel and launch activities for some of the world’s largest brands.

ADVERTISING AND MARKETING LEADER
Integrated and results driven brand and campaign development including:
strategy, design, writing, web, TV, digital motion, print, collateral, direct mail,
digital and social media and media planning. Use and understanding of
metrics for measurement.
Experience
Long Beach, CA, USA
2006
Creative Director, Principal
Auracle is a company that I founded in 2006. As Creative Director and Owner, I have led numerous company launches for our clients and developed marketing and advertising programs. My duties cross many disciplines including all aspects of creative development, brand research, brand strategy development, account planning and client service. I regularly manage teams of up to 16 people and an array of vendors to accomplish sophisticated media needs for our clients. My areas of expertise for Auracle include competitive research, strategy development, naming, brand identity, web development, print and television advertising, digital marketing, social media, print collateral, pop/pos materials, signage and environments. I regularly oversee media planning and management of advertising budgets ranging from small -1.2 million per year.

KEY CLIENTS: UMe Credit Union, Athenix/Body Sculpting Institute, Long Beach Airport, Directed Electronics, Excel National Bank, Porsche/N. America, La Curacao, Chevrolet, Denny’s Restaurants, Toyota and Artistica Furniture.
San Francisco, CA, USA
Apr 2011Jul 2011
Senior Art Director
As a special assignment I spent three months helping to lead the design work for the Chevrolet collateral launch team at Goodby Silverstein & Partners. Duties included development of initial look and feel strategy, photography planning and art direction, and design for the Chevrolet print and online materials.
San Francisco, CA, USA
Jan 2000Oct 2005
Senior Designer, Design Director
As a full time Design Director at Landor, I led projects and creative teams for clients such as BP, Charles Schwab, and FedEx. Projects typically included development of a new visual identity, look and feel, brand voice and corporate guidelines. Applications spanned print, online, digital, and environmental. Specifically, I led the corporate identity group team for the launch of BP during 2000-2001, traveling regularly between New York and London to manage the project and eventually helped to transition that business to Landor's London office. I also lead CI teams for the launch of Charles Schwab and ongoing retainer client FedEx.

KEY CLIENTS: BP, Charles Schwab, FedEx, Motorola, Dow Corning, New Mexico State University, Lincoln Mercury, Jaguar, FedEx Kinkos.
Scottsdale, AZ, USA
Mar 1998Dec 1999
Senior Designer
SHR worked with many Fortune 500 clients developing brand strategies, visual identities and also using their proprietary brand testing methodology: Visual Positioning. While with SHR I developed brands and testing programs for many large clients. The visual testing process helped me hone my understanding of brand perception cues, how various audiences process information differently and gave me an understanding of testing methods and metrics.

KEY CLIENTS: Coca-Cola, General Mills, Kohler, Mary Kay, GMC Trucks, Ford, Celebrity Cruises, Tauck Tours.
San Francisco, CA, USA
19961998
Art Director
As an Art Director with the design group at Hal Riney & Partners my duties ranged from collateral development, packaging, digital and environmental projects. Key projects included the launch of Saturn.com, identity development for Bellagio and Beau Rivage Resorts (Mirage Resorts/Steve Wynn) and packaging and collateral for the launch of Sprint PCS.

KEY CLIENTS: Sprint PCS (launch), EV1 (launch), Saturn, Mirage Resorts, Westmoor Farm.
Education
San Francisco, CA, USA
19921995
Bachelor of Graphic Design
USA
19901991
Los Angeles, CA, USA
19891991
Awards & Recognition
2012
Marketing Association of Credit Unions
Gold
2012
MERIT
2001
Clio
Silver
2001
British Design & Art Direction (D&AD)
Merit
1999
Graphis
Featured
1998
ADDY Awards, SF Show
silver
 
AIGA - The Professional Association for Design
National Brand Experience Board
 
AIGA - The Professional Association for Design
Los Angeles Board
Skills
 
2d Animation, Advertising, Art Direction, Brand Strategy, Branding And Visual Identity, Corporate Branding, Creative Direction, Design, Digital Marketing, Direct Mail, Team Leadership, Web Design, Web Development, Writing