Working as a freelancer, across different channels. Collaborate with business team members, to define requirements, user goals, objectives and success metrics that must be met for the product to be successful. Designing to a brief agreed with the client - involved from the initial idea, research through final design and publishing. Producing innovative, creative and functional visual concepts. Considering user experience, usability, technologies and target audience.
Hands on Illustration and design for web pages, mobile apps, interactive kiosks, game environments/ backgrounds, motion graphics and UI elements. Creating and maintaining templates, site content, graphics assets and complex motion files for animation and publishing.


See projects description and visit my online portfolio for works: www.curlydesigner.com/

Bwin.Party Digital Entertainment plc, is the world’s largest listed online gaming business, with millions of customers worldwide.I was executing briefs for all Brand elements in the business. Working closely with the Copywriter and the Creative Director, making sketches and producing conceptual designs, through research and client’s requests to specific commercial or promotional needs. Creating designes for an international audience, considering localization for different cultures, including copy that translated and published in more than 22 languages worldwide. Finding creative, innovative, user friendly and inspiring solutions, choosing the appropriate style to agreed standards and time frames and at the same time ensuring that the creative produced of high quality and supports the Brand’s guidelines.
My responsibilities involved designing and publishing to live through the CMS-Adobe CQ5 and using software like: Adobe Creative (Photoshop, Illustrator, Flash, Dreamweaver and more).

Working part of a major business transformation and re-launch, within the Web Publishing and Merchandising team. Designing web pages, banners, newsletters, icons, visual navigation and other online graphics and illustrations. Responsible for creating visual appeal for the new website, in departments such as Clothing, Home, Technology and Gaming, Sports and more. Finding creative and innovative visual solutions, with designs that identifies with the target audience, supporting costumer journeys and meeting the Brand`s guidelines.

Venus Television is an Entertainment TV channel, for the UK, Europe, Asia and North America community. Delivering quality TV programs for the whole family, including: Bollywood movies, Breakfast show, lifestyle and children's programmes- on SKY.

One of the challenges was to came up with ideas and designs that will communicate with this specific Asian targeted audience, using the suitable concepts, harmonic colors, typography and layouts. At the same time interpreting the creative business needs and developing concepts to suit their goals.

I was working closely with the PR Executive and the Managing Director, designing through work with their briefs. Designing of online weekly newsletters. Graphic design for print of brochures/leaflets and business pack. Advertisements design to four major Asian magazines in the UK. In some projects, I was working with Producers, assisting with video editing and effects. Maintaining, advising and developing conceptual design for video and broadcast, set design and backgrounds.

MA Interactive Design project:
http://www.cleq.curlydesigner.com/

Degree research includes: consumer and social behavior, branding and marketing, narratives, user experience, UI, interactive, new media design and more.
Practical projects and concept development of: Web, Application, Motion and Game design.
Software used: Final Cut Pro, After Effects, 3D Max, Maya, Adobe Creative Suite, Soundbooth and Flash.
Coding: Basic HTML, CSS and Action Script 3

Activities and Societies: Volunteering- Teaching design software tools and technics for beginners and professional level designers and developers.

Additional skills: project and time management , production, team work.

Practical Projects and Concept Development of:
Visual product and merchandise design
2D graphics and illustrations design for print.
3D set design for TV, theatre and exhibitions
Interior and Architecture Design for private, public and permanent building.
History of Art, Design and Architecture
Consumer and social behaviour, branding, marketing and media/communication.
Humanistic thinking
Fine Arts: drawing, painting, photography and sculptur.
Presentation and rendering
Software: 3D Studio Max, Photoshop