Christine Reite
Art Director/Graphic Designer
Walnut Creek, CA, USA
925.858.8030
be.net/creite
Art Director and senior graphic designer with extensive experience in digital and print design across numerous industries.
• Excellent end-to-end project management/design skills. Organized, efficient, conscientious.
• Near-flawless track record with tight deadlines in fast-paced settings.
• Creative, open-minded, and diplomatic in collaborating with all team members and departments.
• Excellent end-to-end project management/design skills. Organized, efficient, conscientious.
• Near-flawless track record with tight deadlines in fast-paced settings.
• Creative, open-minded, and diplomatic in collaborating with all team members and departments.
Work Experience
Reite Design
Principal Owner – Remote Creative Director
Lead, plan and execute design solutions for a variety of marketing assets. Current clients and projects include:
• Wild Dog Farms: Conceptualized creative vision for brand identity, including packaging for wholesale and consumer markets and promotional products.
• GameSwift and Topcalcs: Designed internal communications, social media posts/ads, and custom package inserts to promote customer loyality/engagement.
• ICS Ventures: Execute content strategy for social media, email marketing and
direct mail.
• Kester Berger Team: Imagined and defined brand identity for real estate team, including logo, Facebook cover images, marketing flyers, and brochures.
• Massey Lifestyle Media: Implement ad and cookbook designs for SNA Magazine.
• Boomer Beverage: Create website design, sales powerpoints and sell sheets.
• Wild Dog Farms: Conceptualized creative vision for brand identity, including packaging for wholesale and consumer markets and promotional products.
• GameSwift and Topcalcs: Designed internal communications, social media posts/ads, and custom package inserts to promote customer loyality/engagement.
• ICS Ventures: Execute content strategy for social media, email marketing and
direct mail.
• Kester Berger Team: Imagined and defined brand identity for real estate team, including logo, Facebook cover images, marketing flyers, and brochures.
• Massey Lifestyle Media: Implement ad and cookbook designs for SNA Magazine.
• Boomer Beverage: Create website design, sales powerpoints and sell sheets.
September 2006
- Present
Walnut Creek, California, United States
The Wine Group
Art Director/Graphic Designer
Art Director/Graphic Designer - In-House/Remote Creative Position, Over 20 Wine Brands
• Collaborated with over 20 brand management teams to develop POS programs, managing over 30 different deadlines at a time.
• Implemented 100s of excellent designs for sales and marketing, while communicating and upholding the visual language of the brands.
• Closely performed with TWG sales team to create over 60 in-store POS assets for Kroger.
• Mentored junior designers, helping with brainstorming and project management.
• Developed over 50 assets for social media platforms, including graphics, headers, and badges.
• Composed over 30 headlines and tag lines and provided art direction for product photo shoots.
• Designed and refined over 30 PowerPoint presentations for sales and client meetings.
• Created and revised over 25 wine labels and packaging for bottles, cans, and boxes.
• Collaborated with over 20 brand management teams to develop POS programs, managing over 30 different deadlines at a time.
• Implemented 100s of excellent designs for sales and marketing, while communicating and upholding the visual language of the brands.
• Closely performed with TWG sales team to create over 60 in-store POS assets for Kroger.
• Mentored junior designers, helping with brainstorming and project management.
• Developed over 50 assets for social media platforms, including graphics, headers, and badges.
• Composed over 30 headlines and tag lines and provided art direction for product photo shoots.
• Designed and refined over 30 PowerPoint presentations for sales and client meetings.
• Created and revised over 25 wine labels and packaging for bottles, cans, and boxes.
August 2011
- January 2022
California, United States
Campari America
Art Director/Graphic Designer
Art Director/Graphic Designer - Remote for 7 Different Spirit Brands
• Translated brand visuals to different media, including billboards, trucks and ads.
• Conceptualized seamlessly with brand managers to create and distribute brand manuals and sell sheets for worldwide marketing teams.
• Converted US Wild Turkey label to comply with governmental regulations in 5 different countries, while ensuring label quality was up to brand standards.
• Translated brand visuals to different media, including billboards, trucks and ads.
• Conceptualized seamlessly with brand managers to create and distribute brand manuals and sell sheets for worldwide marketing teams.
• Converted US Wild Turkey label to comply with governmental regulations in 5 different countries, while ensuring label quality was up to brand standards.
March 2015
- December 2019
California, United States
Wente Family Estates
Art Director/Graphic Designer
Art Director/Graphic Designer - Independent contractor for multiple wine brands
• Collaborated with 2 brand teams to develop POS for programs; case cards and neckers
• Collaborated with 2 brand teams to develop POS for programs; case cards and neckers
August 2017
- December 2018
California, United States
Vaheed Taheri LLC
Art Director/Graphic Designer
In-House Creative for Fine Rug Manufacturer
• Redesigned and printed product brochures and over 50 individual sell sheets.
• Enhanced over 400 product images, conducted website revisions and new e-blasts.
• Redesigned and printed product brochures and over 50 individual sell sheets.
• Enhanced over 400 product images, conducted website revisions and new e-blasts.
April 2017
- August 2017
California, United States
Regal Art & Gift
Art Director/Graphic Designer
Art Director/Graphic Designer - Art directed and crafted 2 product catalogs a year
• Established creative direction of brand, including 2 catalog launches a year.
• Art directed new product shots with a photographer, over 200 images per shoot.
• Planned catalog layouts, managed content and placement of new and old products.
• Updated website 4 times a year and produced trade show signage.
• Managed print vendor selection, quotes, provided files and handled press checks.
• Established creative direction of brand, including 2 catalog launches a year.
• Art directed new product shots with a photographer, over 200 images per shoot.
• Planned catalog layouts, managed content and placement of new and old products.
• Updated website 4 times a year and produced trade show signage.
• Managed print vendor selection, quotes, provided files and handled press checks.
January 2008
- April 2011
Martinez, United States
Gauger & Associates
Art Director
Advertising Agency
• Conceptualized with copywriter to generate concepts for 10+ projects and campaigns.
• Reshaped artwork per client changes, including ads, brochures, flyers and packaging.
• Structured mock-ups for 10 client presentations.
• Conceptualized with copywriter to generate concepts for 10+ projects and campaigns.
• Reshaped artwork per client changes, including ads, brochures, flyers and packaging.
• Structured mock-ups for 10 client presentations.
June 2007
- October 2007
California, United States
Kennedy/Jenks
Graphic Designer
In-house creative department in the corporate office
• Observed new corporate look and advanced the design to collateral pieces; brochures, invites, posters, stationery, and postcards
• Designed a brochure for an engineering client
• Observed new corporate look and advanced the design to collateral pieces; brochures, invites, posters, stationery, and postcards
• Designed a brochure for an engineering client
March 2007
- May 2007
California, United States
Reflect
Graphic Designer
In-House/Temp Creative Position for Cosmetic Company
• Integrated brand aesthetic across 30 different packaging configurations.
• Revitalized over 35 sell sheets and set up production work for projects.
• Integrated brand aesthetic across 30 different packaging configurations.
• Revitalized over 35 sell sheets and set up production work for projects.
May 2004
- September 2004
California, United States
The Stone Group
Art Director
Advertising Agency
• Fashioned 35 designs for brochures, sales displays, logos, letterhead and websites.
• Planned concepts for over 25 ads and brochures with copywriters.
• Completed production work and mentored 2 designers through deadlines.
• Fashioned 35 designs for brochures, sales displays, logos, letterhead and websites.
• Planned concepts for over 25 ads and brochures with copywriters.
• Completed production work and mentored 2 designers through deadlines.
September 2004
- September 2006
Pleasanton, United States
Bridges Marketing Group
Graphic Designer - Marketing Firm
Marketing Firm
• Shaped brochures, sell sheets, postcards, package design, letterhead and newsletters.
• Generated over 25 mock-ups for presentations and assisted on over 10 photo shoots.
• Set up over 50 files for printer and press checks.
• Shaped brochures, sell sheets, postcards, package design, letterhead and newsletters.
• Generated over 25 mock-ups for presentations and assisted on over 10 photo shoots.
• Set up over 50 files for printer and press checks.
July 1998
- February 2004
California, United States
Education
California College Of The Arts
BFA - Illustration
September 1990
- May 1994
Oakland, California, United States
California State University, East Bay
Multimedia Design Certificate
May 2006
Awards
Greater San Francisco Ad Club
Silver Addy Award, Sales Promotion, Packaging
2001
Bay Area Building Industry Association
MAME Award, Best Brochure Design
2006
Skills
Acrobat XI Pro CC,
Adobe Illustrator CC,
Adobe Indesign CC,
Adobe Photoshop CC,
Asana,
Excel,
Figma,
Mailchimp,
Powerpoint Presentation Design,
Sketch,
Word,