Working on Design and User experience efforts for the Express KCS's customer front-end service products including MediaFerry and DigitalGig.

Optimising user engagement across multiple touch points including web & mobile UX/UI, web dashboards, digital products, branding, print & digital advertising, marketing campaigns, retail, events & exhibitions, packaging and social media for many brands. Maintaining a seamless bridge between the design and development team for whelming outcomes.


Role and Responsibilities:

• Working upon user experience of products, creating wireframes and defining interactions.

• Working on high level maps and defining product process cycle.

• Working on design/mockups to produce user centric designs for web and mobile.

• Designing user interfaces and applying usability principles to portals as well as applications, the primary role is to come up with better GUI, solve navigational issues, presenting new ideas to the team members.

• Creating page layouts, conceptual design, high/low fidelity prototyping.

• To conduct user research (Heuristic evaluation/Surveys based upon model personas) and work along with other teams (QA/dev/BD).

• Coordinating with developers in improving the UIs & Interaction and keeping the visual cohesive across all platforms.

Role and Responsibilities:

• Developing brand strategy for brand development.

• Designing discovery process and part brainstorm, part innovation, part refinement and part strategy between company and our team.

• Creating an engaging user experience considering main features of the app and understanding the relationships between component.

• Rapid Prototyping, Structures, connect screens, animations, responsive buttons. Making quick prototypes early in the process.

• Visual design and branding using market research, use cases, and cultural trends, exploring what motivates the users to create brand identity.

• Creation of images and posts for social media, Play store and App store.

Worked on the design project for the promotions of investments in esDM sector for communication and inter-nation companies through optimizing user engagement across multiple touch points including branding, print & digital advertising.