Craig Silverman
Creative Director/Art Director/Designer
Berwyn, PA, USAWork Experience
Craig Silverman
Chief Idea Officer
Independent contractor collaborating with inspiring people on inspirational projects including advertising, print and web design, brand ID, TV, and video.
May 2011
-
Philadelphia, Pennsylvania, United States
Lorel Marketing Group
Creative Director
Supervised a creative group of 10 plus multiple freelancers as well as oversaw the output of a digital group of 4 – 6. Accounts: Maaco, Staples, E.P. Henry Hardscaping, Rita’s Italian Ice, Quest Diagnostics, Ohio Health System, Magee Rehabilitation Hospital
2006
- 2011
King of Prussia, Pennsylvania, United States
SFGT
Creative Director
Created Team Tylenol to launch McNeil’s new Rapid Release Gels. As a result, Walmart pursued McNeil, requesting exclusivity and provided them with preferred vendor status. Other accounts: Sunoco, University of PA Health System, Timberlane Woodcrafters, American Educational System.
2003
- 2006
Philadelphia, Pennsylvania, United States
Red Tettemer
Group Creative Director
Accounts: Comcast, Cablevision, Franklin Institute, The History Channel
2002
- 2003
Philadelphia, Pennsylvania, United States
Gardner Geary Coll
Group Creative Director
Accounts: Williams-Sonoma, State Fund Insurance, Concentric Networks
1999
- 2002
San Francisco, California, United States
JWT (J. Walter Thompson)
Group Creative Director
Accounts: Sprint, Nestle
1998
- 1999
San Francisco, California, United States
EURO RSCG New York
Associate Creative Director
Created 1-800-COLLECT and grew account from $0 to $125 million in billings in 3 years. This became MCI’s most profitable product and the agency’s most profitable account. Managed Dunkin’ Donuts. Other Accounts: Philips, MCI/Worldcom, Shady Brook Farms
1991
- 1998
New York, New York, United States
Draftfcb
Art Director
Created “Unlock the Magic” campaign for Oreo. Other accounts: Chips Ahoy,
Fig Newtons, Milk Bone, Colgate/Palmolive
Fig Newtons, Milk Bone, Colgate/Palmolive
1987
- 1991
New York, New York, United States
Scali McCabe Sloves
Art Director
Accounts: Nikon, Perdue, Volvo, Maxell, Hertz, Marriott
1984
- 1987
New York, New York, United States
Education
University Of The Arts
Web Design Courses
HTML/CSS and Dreamweaver classes
Philadelphia, Pennsylvania, United States
Languages
English (Native),
Spanish (Conversational),
Awards
Skills
Adobe Acrobat,
Adobe Bridge,
Adobe Dreamweaver CS5,
Adobe Illustrator,
Adobe InDesign CS5,
Adobe Photoshop,
Art Direction,
Branding And Identity,
Creative Direction,
Creative Strategy ,
Direct Mail,
Html/css,
Logo Design,
Web Design,
Typographic Design,
Private Pilot License
I realize this may seem highly irrelevant considering what I do for a living. But, it would be real cool to work with an aviation-related client.