Craig Silverman

Creative Director/Art Director/Designer

Berwyn, PA, USA

Work Experience

Craig Silverman

Chief Idea Officer

Independent contractor collaborating with inspiring people on inspirational projects including advertising, print and web design, brand ID, TV, and video.
May 2011 - Philadelphia, Pennsylvania, United States

Lorel Marketing Group

Creative Director

Supervised a creative group of 10 plus multiple freelancers as well as oversaw the output of a digital group of 4 – 6. Accounts: Maaco, Staples, E.P. Henry Hardscaping, Rita’s Italian Ice, Quest Diagnostics, Ohio Health System, Magee Rehabilitation Hospital
2006 - 2011 King of Prussia, Pennsylvania, United States

SFGT

Creative Director

Created Team Tylenol to launch McNeil’s new Rapid Release Gels. As a result, Walmart pursued McNeil, requesting exclusivity and provided them with preferred vendor status. Other accounts: Sunoco, University of PA Health System, Timberlane Woodcrafters, American Educational System.
2003 - 2006 Philadelphia, Pennsylvania, United States

Red Tettemer

Group Creative Director

Accounts: Comcast, Cablevision, Franklin Institute, The History Channel
2002 - 2003 Philadelphia, Pennsylvania, United States

Gardner Geary Coll

Group Creative Director

Accounts: Williams-Sonoma, State Fund Insurance, Concentric Networks
1999 - 2002 San Francisco, California, United States

JWT (J. Walter Thompson)

Group Creative Director

Accounts: Sprint, Nestle
1998 - 1999 San Francisco, California, United States

EURO RSCG New York

Associate Creative Director

Created 1-800-COLLECT and grew account from $0 to $125 million in billings in 3 years. This became MCI’s most profitable product and the agency’s most profitable account. Managed Dunkin’ Donuts. Other Accounts: Philips, MCI/Worldcom, Shady Brook Farms
1991 - 1998 New York, New York, United States

Draftfcb

Art Director

Created “Unlock the Magic” campaign for Oreo. Other accounts: Chips Ahoy,
Fig Newtons, Milk Bone, Colgate/Palmolive
1987 - 1991 New York, New York, United States

Scali McCabe Sloves

Art Director

Accounts: Nikon, Perdue, Volvo, Maxell, Hertz, Marriott
1984 - 1987 New York, New York, United States

Education

University Of The Arts

Web Design Courses

HTML/CSS and Dreamweaver classes
Philadelphia, Pennsylvania, United States

School Of Visual Arts (SVA)

Advertising Classes

New York, New York, United States

Kutztown University Of Pennsylvania

BFA/Communication Design

Kutztown, Pennsylvania, United States

Languages

English (Native),
Spanish (Conversational),

Awards

Addy

Integrated Campaign

Addy

Print Campaign

Addy

Direct Mail Campaign

Addy

Out-of-home Campaign

Cannes Film Festival

TV short List

Skills

Adobe Acrobat, Adobe Bridge, Adobe Dreamweaver CS5, Adobe Illustrator, Adobe InDesign CS5, Adobe Photoshop, Art Direction, Branding And Identity, Creative Direction, Creative Strategy , Direct Mail, Html/css, Logo Design, Web Design, Typographic Design,

Private Pilot License

I realize this may seem highly irrelevant considering what I do for a living. But, it would be real cool to work with an aviation-related client.