Hi, I'm Craig Hansen a graphic designer and creative problem solver. With over 13 years of industry background I decided to strike out on my own and founded Principle in 2014. Principle is an interdisciplinary graphic design studio that builds sophisticated brands through visual identity packages, print, and digital experiences. I love working with enthusiastic, forward thinking companies. If you want a new visual identity or simply want to talk about ways in which your brand can be improved through thoughtful design it would be a pleasure to talk.

When not designing, I find other creative outlets in painting, printmaking, skateboarding, reading, traveling, biking and spending time with friends and family.