Craig Peterson
Creative Director
Los Angeles, CA, USAI have always been intrigued by how things worked. Carefully constructing solutions in order to help things work better has always been one of my passions. I take much pride in being challenged with new projects. Creating timely, budget-savvy, effective solutions for my clients has always given me a great sense of fulfillment. Through careful listening and intense focus, I always look forward to creative opportunities that solve my clients' needs with proven results and elevate their brand presence with a high level of quality.
Work Experience
Craig Peterson Design/Creative Equation
Creative Director
Created and managed highly successful brand and packaging campaigns for several clients in entertainment, corporate, and retail industries. Clients include, McDonald's, Coffee Bean, and Diosa Spirits. Directed freelance designers, photoshoots, production artists, press-checks, vendors, etc.
February 2006
-
Los Angeles, California, United States
Digital Playground
Creative Director
Head of print department. Managed all print campaigns for ads, DVDs, displays, promotions, and collateral. Created current company branding/identity which has helped triple Digital Playground's revenue. Directed freelance designers, photoshoots, production artists, press-checks, vendors, etc. Responsible for all special printing/packaging procedures and correspondence with all vendors, printers, and outsourcing.
September 2003
- February 2006
Van Nuys, California, United States
Creative Domain
Senior Designer/Art Director
Created several print campaigns for high profile entertainment and interactive game clients including Universal, Warner Bros., and EA Sports.
June 2002
- February 2003
Hollywood, California, United States
30Sixty Design, Inc.
Senior Designer/Art Director
Created and art directed several high profile print projects for Paramount Pictures, Universal, Dreamworks SKG, Columbia Pictures, Warner Bros, Simon & Schuster Interactive, Ferrari, Mattel, Encore Entertainment, and Lego.
March 1998
- June 2002
Los Angeles, California, United States
Education
ArtCenter College Of Design
B.S., Industrial Design
Completed several projects for Ford, Jaguar, Sony, Toyota,
Hot Rods by Boyd, and Mitsubishi Motors of America.
Hot Rods by Boyd, and Mitsubishi Motors of America.
September 1992
- June 1996
Pasadena, Canada
California State University, Fullerton
A.A., Graphic Design
September 1990
- June 1992
Fullerton, Canada
Languages
Spanish (Beginner),
English (Native),