I'm a brand director currently based in Amsterdam, with personal ties to San Francisco. I have experience with developing brand strategy & identity for brands across a number of sectors. A long-standing foundation for a brand can be found in its core by getting to know its culture, its people and what makes it truly different and beneficial to people. My strong instincts, design sense and conviction have enabled me to find untapped potential and to charter new territory for brands. My passion for doing work that is more meaningful and inspired, with an eye toward social and environmental impact, keeps me motivated to explore what's next.