Self-employed freelance studio, predominantly working on brand identity, brand strategy & consulting, promotional material, packaging design, copywriting, posters and public art. Notable clients include The Prendiville Group, owners and operators of iconic Australian tourism, hospitality and entertainment assets.

Achievements:

Profile and portfolio featured front-page in the Australian portfolio website TheLoop(dot)com (2013).
Selected to feature and create original work for Sydney-based creative magazine, Hysteria (2013).

Portfolio featured on leading Australian creative website AustralianInFront(dot)com (2013).
Selected by Sendpoint Publishing (China) to include several pieces of work in the 2014 publication Branding Element Logos 3 (2013).

Selected by ShowUsYourType(dot)com (Spain) to submit original work for their quarterly online magazine (2013).

Selected by Chinese typographic group Shanghai Type to provide original artwork to be in the running for display on the LED screen of the Bundstar Media Building in Shanghai — the largest screen in the world (2014).

Personally invited to lecture at Curtin University of Technology on the topic of side-projects and the importance of pro activity, involvement and networking (2014).

Graphic design & publication tutor at Curtin University.

Full time design position in the award-winning Perth design & advertising agency, working across a range of creative tasks including art direction, packaging, publication design, typography, poster, direct-mail / invites, copywriting, strategy and client liaison. Developed skills for presenting and influencing ideas and concepts to a range of national clients during his engagement.

Achievements:
Designed the new identity for the iconic 100-year old West Australian destination The Cottesloe Beach Hotel, reviving the establishment as Perth’s premier destination for celebrities and socialite-locals.

Printing Industries Craftsmanship (PICA) Award for design and direction of the 2011—2012 annual report for the Chamber of Minerals & Energy.

Led the Creative Dept in the development of a seasonal campaign for high-profile shopping mall, with tasks including typography and lettering and art direction through to talent/location scouting and photography planning and concepts.

Tasks:
Brand Identity & Strategy
Typography & Lettering
Publication & Layout Design
Annual Report Design
Poster and Campaign Design
Art Direction / Copywriting
Client Pitching