Showcase & Discover Creative Work

Will Roffe

Hamilton, New Zealand
+64 21 956 911
Hi, I'm an experienced copywriter who loves creating work that works. I collaborate with agencies and brands to help translate authentic stories into compelling experiences (both online and offline) that capture the hearts and minds of their customers. My focus is on making brands more human so that they can properly engage and thrive in this ever changing environment.

I am passionate about people, social media and technology, and have been studying many things web-related since 1995.

Copywriting, Concept development, Creative Direction, Advertising, Brand Strategy, Direct Marketing, Social Media.

I'm comfortable with all media (online and offline) using global, US or UK English.

I work for companies around the globe and would love to chat about your next project. Skype me on "willroffe", email me at or call +64 21 956 911.

Given I am based in New Zealand, the exchange rate is most likely heavily in your favour (in the UK) and favor (in the US).

Cheers, Will
Hamilton, New Zealand
Oct 2008
Creative Director and Copywriter
I collaborate with brands to translate their authentic stories into compelling experiences that capture the hearts and minds of their customers.
New Zealand
Oct 2007Oct 2008
Visual Appetite
Executive Creative Director
Head of creative for an integrated advertising agency with a full in-house production team and facilities.
New Zealand
Jun 2006Oct 2007
Creative Director
Head of creative. Team of 27.
Wellington, New Zealand
Mar 2005Jun 2006
Senior Writer & Deputy Creative Director
Senior copywriter partnered with creative director.
Wellington, New Zealand
Feb 2004Mar 2005
Creative Director
Head of creative.
New Zealand
Oct 2003Feb 2004
Contract Creative Director
Creative lead for contract period.
Wellington, New Zealand
Apr 1997Oct 2003
Managing & Creative Director
Wellington, New Zealand
Feb 1995Apr 1997
Senior Writer and Co-Creative Director
Wellington, New Zealand
Jan 1994Feb 1995
DMB&B, O&M, Bates, BBDO, FCB
Freelance Copywriter & Art Director
Wellington, New Zealand
May 1993Dec 1993
Wellington, New Zealand
Feb 1992Apr 1993
Freelance copywriter
New Zealand
Jan 1982Apr 2005
Auckland Grammar
School Certificate
Six subjects School Certificate. Left to go into banking.
Wellington, New Zealand
Feb 1992Dec 1992
Axis Advertising Ideas School
Diploma, Advertising -- Copywriting and Concepts
English (Fluent), French (Beginner)
Brand Strategy, Consulting, Copywriting, Creative Direction, Project Management, Social Media Programmes And Management, Writing
And finally...
I like to work with people who are passionate and care about what they're doing.