Will Roffe

Strategic Copywriter & Brand Builder

Hamilton, New Zealand
Hi, I'm an experienced copywriter who loves creating work that works. I collaborate with agencies and brands to help translate authentic stories into compelling experiences (both online and offline) that capture the hearts and minds of their customers. My focus is on making brands more human so that they can properly engage and thrive in this ever changing environment.

I am passionate about people, social media and technology, and have been studying many things web-related since 1995.

Copywriting, Concept development, Creative Direction, Advertising, Brand Strategy, Direct Marketing, Digital campaigns.

I'm comfortable with all media (online and offline) using global, US or UK English.

I work for companies around the globe and would love to chat about your next project. Skype me on "willroffe", email me at will@copyyoufeel.com or call +64 21 956 911.

Given I am based in New Zealand, the exchange rate is most likely heavily in your favour (in the UK) and favor (in the US).

Cheers, Will

Work Experience

Fearless Brands

Strategic Copywriter & Brand Builder

I collaborate with brands to translate their authentic stories into compelling experiences that capture the hearts and minds of their customers.
October 2008 - New Zealand

Visual Appetite

Executive Creative Director

Head of creative for an integrated advertising agency with a full in-house production team and facilities.
October 2007 - October 2008 New Zealand


Creative Director

Head of creative. Team of 27.
June 2006 - October 2007 New Zealand


Senior Writer & Deputy Creative Director

Senior copywriter partnered with creative director.
March 2005 - June 2006 Wellington, New Zealand


Creative Director

Head of creative.
February 2004 - March 2005 Wellington, New Zealand


Contract Creative Director

Creative lead for contract period.
October 2003 - February 2004 New Zealand


Managing & Creative Director

April 1997 - October 2003 Wellington, New Zealand


Senior Writer and Co-Creative Director

February 1995 - April 1997 Wellington, New Zealand

DMB&B, O&M, Bates, BBDO, FCB

Freelance Copywriter & Art Director

January 1994 - February 1995 Wellington, New Zealand



May 1993 - December 1993 Wellington, New Zealand

Saatchi And Saatchi

Freelance copywriter

February 1992 - April 1993 Wellington, New Zealand


Auckland Grammar

School Certificate

Six subjects School Certificate. Left to go into banking.
January 1982 - April 2005 New Zealand

Axis Advertising Ideas School

Diploma, Advertising -- Copywriting and Concepts

February 1992 - December 1992 Wellington, New Zealand


English (Fluent),
French (Beginner),


Creative Direction, Brand Strategy, Consulting, Copywriting, Project Management, Social Media Programmes And Management, Writing,

And finally...

I like to work with people who are passionate and care about what they're doing.