I am User Experience Designer with expertise in early exploration research and design. I build cohesive end-to-end experiences that span multiple platforms and interfaces, helping to innovate products and services and drive new business initiatives.

With roots in designing for digital interfaces for software, service and product organizations, I have a experience and a deep understanding of how apply business requirements and strategy throughout the design thinking process from both a product management and User Experience mindset.

Areas of focus;

User Experience Design: Design Thinking, Early Exploration, Research and Testing, Creative Design, Visual Design, Competitive analysis, Information Architecture.

Visual Design: Branding, Creative Direction, Iconography, UI Mockups, Packaging, Print, Competitive Audits

Content Strategy: User Centric Voice, Experiential Content Strategy