Cynthia Morales
Visual/UI Senior Designer
San Francisco, CA, USAAs a designer, it's my belief that good communication, client education and viability are intrinsic and necessary aspects of the creative process.
Work Experience
Ascension Studio
Lead Product Visual Designer
As a Lead Visual Experience Designer for digital, web and print projects in the Austin Ascension Studio, I worked closely with leadership and stakeholders on conceptualizing narratives, turning them into presentations and storytelling media and disseminating them to patients and employees for educational and information purposes. I have experience leading projects involving discovery, research, branding, art direction, web and mobile design, print design, environmental design, and have mentored and managed other designers.
September 2019
- Present
Texas, United States
Texas Hospital Association
Creative Services Manager
Managed contractors for project graphic needs to visualize, conceptualize and produce materials for various collateral in THA’s internal family of companies. I am the principal designer for the marketing team’s collateral, presentations, infographics and whitepapers for the THA organization. I also worked in partnership with the Strategic Communications Team in the production of advocacy materials for Texas hospitals.Worked with website developer to fit the requirements and expectations for users to the THA website.
June 2017
- September 2019
Texas, United States
Service Source International
Senior Manager of Creative Services
Working at a 3000+ company on design development for effective presentations, communication of ideas and concepts for collateral and website for Service Source. Led brand strategy, art direction, client management and contractor/vendor relationships for creative presentations.
December 2015
- Present
San Francisco, California, United States
Kaiser Permanente Digital Health Technology & Strategic Initiatives
Senior Visual Designer | Infographics Presentation Designer
I am a Senior Presentation Specialist with the Digital Health Technology & Strategic Initiatives for 60+ person department helping with healthcare infographics. My role includes creative direction, presentations, brand strategy and implementation, production, client management, project management, and contractor/vendor relationship management.
April 2013
- November 2015
California, United States
Newmark Knight Frank Cornish & Carey Commercial Capital Group
Senior Graphic Designer
I was the sole provider of graphic design services for corporate brand and marketing initiatives for the NKF C&CC Capital Services Real Estate Group. My role entailed creative direction, presentations, print and web design, brand strategy and implementation, production, client management, project management, and contractor/vendor relationship management. I worked with the Konica Minolta printer systems and implemented color calibration office-wide.
July 2010
- April 2013
San Francisco, California, United States
CM Design Studio
Creative Director
Owner and operator of an independent graphic design studio. Clients range from private individuals to corporations and design firms. Work products include art direction, logo design and branding, brochures, direct mail, posters, advertisements, web design, newsletters, environmental design, PowerPoint presentations, and photography.
October 2004
-
San Francisco, California, United States
Baldauf Catton Von Eckartsberg Architects
Visual Communications Director | Senior Designer
I assisted all design studios in their project graphic needs, adhering to tight deadlines that required organization, process implementation and direction. Various roles included project and environmental graphic leader, project manager, creation and execution of new graphic standards for marketing and leading training sessions in 2D graphics in the Adobe Creative Suite. I worked with OCE, HP-wide format, and Konica Minolta printer systems and implemented color calibration office wide.
April 2006
- June 2009
San Francisco, California, United States
Field Paoli Architects
Visual Communications Director | Senior Architectural Designer | Associate
Combining my interest in design with my background in architecture, I acted as a liaison between the two disciplines to create a seamlessly branded vision for projects. My work included graphic consultation, project development, lead trainer in 2D graphics in the Adobe Creative Suite, preparation and development of marketing materials, production of marketing mailers, overseeing project photo shoots, and materials preparation. I worked with OCE, HP-wide format, and Epson printer systems and implemented color calibration office wide.
October 1997
- April 2006
San Francisco, California, United States
Education
Kansas State University Of Architecture Planning And Design
Bachelor of Architecture
August 1992
- May 1997
Manhattan, Kansas, United States
Graduate Program In Regional & Community Planning Kansas State University Of Architecture Planning And Design
Regional and Community Planning
August 1992
- May 1997
Manhattan, Kansas, United States
ITALART Santa Chiara Centro Di Studi
Italian Studies Program ‐ Santa Chiara
Study abroad focused on Italian history, architecture, and urban design
January 1996
- June 1996
Castiglion Fiorentino, Italy
General Assembly
User Experience Design Certificate
March 2015
- June 2015
San Francisco, California, United States
Languages
Spanish (Native),
Awards
Octavia Boulevard Competition
Entry
2005
Density: Myth Or Reality Competition
Winning entry
2003
Nevada State College Campus Competition, Henderson, Utah
Winning Entry
2002
Skills
3-D CAD Modeling,
Brand Implementation,
Client Management,
Client Presentation,
Creative Direction,
Environmental Graphics,
Flinto,
Graphite,
Ideation,
Identity Design,
Illustrator,
Indesign,
InVision,
Microsoft Office Suite,
Model Construction,
Photography,
Photoshop,
Powerpoint,
Print Design,
Print Management/Production,
Project Management,
Sketch,
Storyboarding,
Strategy,
UX/UI,
Wireframing,