• Creative lead for the all category for Mattel's Girls, Boys and Infant Consumer Products department. Responsibilities are generating innovative, creative directions and concepts for all category. The categories are comprised of licensed product lines within the apparel, accessories, BTS, electronics, sporting goods, stationery, bedding, HBA, food, accessories, publishing, party goods and toys.
• Manage and direct designers to execute creative direction with various licensees in categories above. Responsible for developing and communicating design strategy, managing relationships with marketing, comercial, retail team and licensees. Work with licensees and internal resources to complete fully express all aspects of the product concepts.
• Review design submissions from licensees and offer feedback.
• Creative responsible for building and developing the Fisher-Price brand in Brazil.
• Provide brand immersion and guide presentations. Direct outside designers to bring Mattel brands' vision to life
• Participation on the creation of new Style Guides.
• Projects and presentations for prospecting and capturing new products and clients.
• Have strong communication and presentation skills to articulate design concepts to business leaders. Have a strong sense of teamwork and be able to manage a team of designers of diverse talents and backgrounds.
• Initiate design direction with licensees per executive management and strategic criteria. Partner with marketing and licensees to insure adherence to cost and target profit margin goals through licensee product approvals.
• Research and keep up-to-date on latest trends in fashion, entertainments and products.
• Develop effectives tools as: inspiration products developments, creative presentations, assets and all of design support in a licensee department.
• Elect and monitor outside agencies and freelance designers.

• Exclusivity with Mattel, working with Barbie, Hot Wheels, Polly Pocket, Monster High and Max Steel brands. With more than 80 licensees and 7,000 items per year.
• Creative support for all licensees under the categories of: apparel, accessories, BTS, consumer electronics, sporting goods, stationery, bedding, HBA, food, accessories, publishing, party goods and toys.
• Consumer products approval in categories above.
• Collaborate with external licensees to elevate their designs
• Support and verification of the correct usage of all brands Style Guides on licensed products, packaging and point of sale materials.
• Art direction along with creative assistance.
• Creative direction for POS (point of sale) materials and permanent spaces in special stores.
• Creative direction together with the Trade Marketing Team and Communication Team, in order to meet the needs of retailers and licensees and inspirational events promoted by the company.

Attended the conferences part of the Summer School programme.