Billy Ciampo
Principal & Chief Creative Director
Naples, FL, USA
310-617-7145
ciampoandassociates.com
Over thirty years of hands on experience producing award winning direct marketing catalogs, direct mail solos, display ads, capabilities brochures, collateral, annual reports, Websites, eMails and eCatalogs. I’ve built and managed creative departments in the US and Manila producing for both print and Web while increasing productivity, lowering overall costs and improving marketing effectiveness.
Work Experience
Ciampo And Associates
Principal & Chief Creative Director
Ciampo & Associates is backed by a network of top creative professionals that produce high quality, high caliber work and have worked closely with companies including Apple, Adobe, HP, Microsoft, Intel, IBM, AMD, Epson, Cisco, LaCie, and Lenovo just to name a few.
Whether you need a fresh look for your online presence and printed material, or if you are starting a new business, Ciampo & Associates can work with you to create an impactful, consistent brand across all of your marketing vehicles, on time and on budget.
Whether you need a fresh look for your online presence and printed material, or if you are starting a new business, Ciampo & Associates can work with you to create an impactful, consistent brand across all of your marketing vehicles, on time and on budget.
July 2012
-
Naples, Florida, United States
PC Mall, Inc
Vice President of Advertising
Recruited by the Executive Vice President of Marketing to direct, manage and train a young and inexperienced creative team of 40 designers, copywriters and production coordinators. To streamline procedures, introduce new technology and techniques to enhance and increase quality, marketing effectiveness and productivity.
September 1996
- July 2012
El Segundo, California, United States
Fisher Scientific
Creative Director
Recruited by the Vice President/General Manager to build, direct and manage a creative team to redo a three-year-old catalog targeted to science teachers in middle schools, high schools and colleges nationwide. This was a time critical situation because of the catalogs sagging response. Responsible for all aspects of catalog creative, production, photography, prepress and printing. Responsible for maintaining a budget of $1.7 million. Responsible for getting non-catalog direct mail marketing programs and the design of Fisher Educations first Web site on track and on budget.
November 1994
- September 1996
Burr Ridge, Illinois, United States
MicroAge
Creative Director
Recruited by the President of MicroAge to be part of a team to create Enterprises Inc., a direct marketing division. MicroAge is currently a $2 billion hardware master distributor with the desire to sell hardware and software directly to end users via direct marketing.
October 1993
- November 1994
Tempe, Arizona, United States
Power Up
Director of Creative Marketing
Recruited by the Vice President of Direct Marketing to start Power Up Directs first in-house creative department replacing an agency of six years. To redesign the catalog making it more benefit driven and user friendly to increase sales. Responsible for directing and managing all aspects of the creative and production process, keeping budgets, pagination and assisting in positioning products.
October 1991
- October 1993
San Mateo, California, United States
Selective Software
Creative Director
Recruited by the Vice President of Sales to reorganize and streamline a disorganized catalog creative department, to get the catalog on schedule and on budget. Also, to redesign and to improve a benefit weak catalog. Directed all aspects of the creative process and oversaw production. Responsible for keeping budgets, paginating the catalog, assisting in product selection and positioning products.
October 1989
- October 1991
Santa Cruz, California, United States
Inmac
Senior Designer
Conceived and designed catalog covers, product presentations and promotions for Inmac's Full Line, Personal Computer, Macintosh and prospecting catalogs. Also worked two years in Inmac’s sales development division creating direct mail solo's, sweepstakes promotions and a variety of non-catalog projects.
— Directed illustrators, photographers, typesetters, color separators and printers.
— Supervised production from production to print.
— Directed illustrators, photographers, typesetters, color separators and printers.
— Supervised production from production to print.
June 1986
- September 1989
Santa Clara, California, United States
Acurex
Senior Designer
— Directed illustrators, photographers, typesetters, color separators and printers.
— Supervised production from production to print.
— Supervised production from production to print.
April 1981
- June 1986
Mountain View, California, United States
Education
New England School Of Art & Design
September 1971
- September 1973
Boston, Massachusetts, United States
Languages
English (Fluent),
Awards
Skills
Creative Direction,
Illustrastion,
Online Design,
Print Design,