Lexmark is an international printer-manufacturing company with research and development facilities in United States, India and Philippines. Its main business circles around printers and software solution behind it. The design teams on different countries worked together on improving the usability and experience of the users.
My role is to conduct UX research which encompasses competitive analysis, journey maps, user persona, moderated usability testing and designed information architecture, wireframes and prototypes for web apps and printer panels.

My responsibilities are creating marketing assets, web designs and UX/UI design for our web and mobile app “motivosity”.

I lead the design and branding strategy for different companies in retail, magazine and tech industries. Worked on the graphic assets, UI design and apparel designs. The companies I worked with are Flying Magazine, Just Shaka, Aeroplane Apparel, pilotmall.com and givemethedirt.com

My masters course covers multidisciplinary arts and application of arts in design. The scope is pretty wide which covers different fields but the main focus is to incorporate different industries as a design solution.