Christopher Bettig

San Francisco, CA, USA
I currently am a Creative Director at YouTube managing a team of designers and animators focused on the brand as well as product. Previously I was an Art Director who founded and managed the Google Art Dept, a team of designers focused on the branding of Google's core applications / products. Before this foray into tech, I was a Design Director at urban Outfitters focused on the creating the physical retail experience by designing and managing a team of designers in charge of retail interiors, fixtures, seasonal displays and new stores. Along the way I've also had the pleasure of designing logos, making illustrations, and building installations for: Carhartt WIP, Circa, Converse, J Crew, Medium, Nike, Poketo, Puma, RVCA, Schoolhouse Electric, The Standard, Twitter / The Obvious Corp & 2K by Gingham, Warner Bros.

Work Experience


Creative Director

September 2014 - Present California, United States


Art Director

Core visual branding work for all Google properties.

Developed the most comprehensive visual asset guidelines in the company's history, featuring unified design for: product icons, logos, UI icons & illustration.

Manage a team, Google Art Dept, of designers varying from Associate Visual Designers - Senior Visual Designers.
April 2011 - August 2014 Mountain View, California, United States


Creative Director

Working with a variety of clients including: Carhartt WIP, Circa, Converse, J Crew, Nike, The Obvious Corporation, Puma, RVCA, The Standard Hotel, 2k by Gingham.

The projects include: visual branding work, creative direction, graphic design, illustration & installation / store design.
September 2004 - Present Los Angeles, California, United States

Urban Outfitters

Design Director

Defining the brand by designing store environments, store fronts, displays & fixtures throughout all of North America.

Managed a team of 15 artists / designers working on all aspects of store design and construction.
April 2000 - July 2007 Los Angeles, California, United States


Maryland Institute College Of Art (MICA)

Bachelor of Fine Arts

September 1995 - June 1999 Baltimore, Maryland, United States


English (Native),
French (Fluent),