Los Angeles, CA, USA
Work Experience
Sellbrite, Inc.
Lead Visual Designer
Responsible for owning the visual identity of the Sellbrite brand through various channels of communication. Work closely with founders to develop visual identity, brand positioning, and other marketing assets. Operate as a highly-versatile Visual Designer within the capacities of graphic design, UX/UI, and various other creative fields.
• Develop thoughtful design solutions for a variety of digital outputs
• Create rapid prototypes of web pages, emails, and landing pages
• Manage and develop the company Brand and Style Guide to ensure visual integrity of created assets
• Create user flows, site maps, and wireframes of marketing website
• Act as a brand advocate for the company by making visual and UX suggestions to product development team
• Manage all creative assets including photography, working files, and other marketing materials
• Develop thoughtful design solutions for a variety of digital outputs
• Create rapid prototypes of web pages, emails, and landing pages
• Manage and develop the company Brand and Style Guide to ensure visual integrity of created assets
• Create user flows, site maps, and wireframes of marketing website
• Act as a brand advocate for the company by making visual and UX suggestions to product development team
• Manage all creative assets including photography, working files, and other marketing materials
August 2016
- March 2017
California, United States
New Matter, Inc.
Associate Art Director
Responsible for creating and managing all visual aspects of advertising and promotion for the Marketing Department of New Matter, Inc. Under minimal supervision of the Marketing Director, also responsible for implementing and developing creative assets that promote brand awareness and other marketing goals.
• Create various print collateral for internal and external use
• Collaborate with Operations, Software, Content and Engineering team to create brand assets for product launch
• Provide art direction for brand asset development and other marketing materials used in the advertising of New Matter products
• Develop numerous design solutions for various collateral including, print, digital, photography and packaging
• Develop and oversee design projects from start to finish
• Manage outside agencies and freelancers consisting of professional photographers and graphic designers
• Create various print collateral for internal and external use
• Collaborate with Operations, Software, Content and Engineering team to create brand assets for product launch
• Provide art direction for brand asset development and other marketing materials used in the advertising of New Matter products
• Develop numerous design solutions for various collateral including, print, digital, photography and packaging
• Develop and oversee design projects from start to finish
• Manage outside agencies and freelancers consisting of professional photographers and graphic designers
March 2016
- July 2016
California, United States
New Matter, Inc.
Graphic/Visual Designer
Responsible for leading visual design and branding efforts across multiple channels. Provide art direction for various mediums including print, digital, packaging, and information design. Provide insight and recommendations for product, packaging and information graphics. Create digital assets for user experience including wireframes, prototypes, and visual design. Manage production projects including print, product and lifestyle photography through in-house and external agency efforts.
March 2015
- March 2016
California, United States
University-Student Union CSULA
Graphics Coordinator
Responsible for overall daily operation of University-Student Union Graphics Department, Cal State L.A.'s premier design studio. Manage and track over 100 quarterly projects which include, but are not limited to, promotional campaigns for web and print, exhibition design, and print production. Implement department guidelines for project flow, project management and project tracking. Manage team of banner designer, web designer, production assistant and graphic designers. Chair of public relations committee and assist in various program developments including staff training and leadership development.
February 2008
- March 2016
California, United States
University-Student Union CSULA
Graphics Office Manager
October 2007
- February 2007
Los Angeles, California, United States
University-Student Union CSULA
Graphic Designer
February 2007
- October 2007
California, United States
University-Student Union CSULA
Banner Designer
October 2005
- February 2007
Los Angeles, California, United States
Education
California State University, Los Angeles
BA Art, Design Option
June 2003
- June 2009
Los Angeles, California, United States
California State University, Fullerton
Certificate, User Experience & Customer-Centered Design
Introduction to UX & UX Research
Analysis & Planning for User Centered Design
User-Centered Design for Web & Mobile Interfaces
Prototyping User-Centered Design Solutions
Concepts and Practices in Usability Testing
Selling Customer Experience
Analysis & Planning for User Centered Design
User-Centered Design for Web & Mobile Interfaces
Prototyping User-Centered Design Solutions
Concepts and Practices in Usability Testing
Selling Customer Experience
August 2014
- June 2015
Fullerton, California, United States
Languages
English (Native),
Spanish (Fluent),
Skills
Adobe Acrobat Professional,
Adobe Bridge,
Adobe Illustrator,
Adobe Indesign,
Adobe Lightroom,
Adobe Photoshop,
Asana,
Bohemian Coding -,
Jira ,
OmniGraffle,
Sketch 3,
Trello,
− Over 7 years graphic design experience on with strong sense of branding principles and design theory
− Proficient in Mac platform software including but not limited to MS Office and Adobe CS6
− Exceptional appreciation for typography, art direction, color theory and illustration
− 5 years high volume project management experience in fast-paced environment
− Ability to lead and direct creative team in terms of projects, talent and development
− 5 years of fiscal budget management including overhead, production, equipment, staff development and travel
− Facilitate meetings with employees, vendors, and administrators regarding quarterly objectives and projects
− 5 Years small to large scale environmental design including information graphics and way-finding solutions
− Creative staff development initiatives to enhance overall department values
− 6 Years experience in apparel graphics with industry standard production procedures
− Strong implementation of branding guidelines, policies, and copy/edit procedures
− Promote a collaborative culture within the work environment between technical and non-technical staff
− Strong knowledge of photography including directing photo shoots, image retouching, lighting and staging
− Extensive knowledge of print production including commercial printers, printing software, and proofing
− Hand-on experience of installations including signage and promotional materials in a wide range of media
− Proficient in Mac platform software including but not limited to MS Office and Adobe CS6
− Exceptional appreciation for typography, art direction, color theory and illustration
− 5 years high volume project management experience in fast-paced environment
− Ability to lead and direct creative team in terms of projects, talent and development
− 5 years of fiscal budget management including overhead, production, equipment, staff development and travel
− Facilitate meetings with employees, vendors, and administrators regarding quarterly objectives and projects
− 5 Years small to large scale environmental design including information graphics and way-finding solutions
− Creative staff development initiatives to enhance overall department values
− 6 Years experience in apparel graphics with industry standard production procedures
− Strong implementation of branding guidelines, policies, and copy/edit procedures
− Promote a collaborative culture within the work environment between technical and non-technical staff
− Strong knowledge of photography including directing photo shoots, image retouching, lighting and staging
− Extensive knowledge of print production including commercial printers, printing software, and proofing
− Hand-on experience of installations including signage and promotional materials in a wide range of media
− Direct supervision of Banner Designer, Production Assistant and Graphic Designers
− Assist in supervision of Web Designer
− Manage and track over 100 quarterly projects ranging from small print jobs to large scale promotional campaigns
− Develop quartely project management systems including spreadsheets, log books, and archive resources
− Implement project deadlines including drafts, final compositions, and production preparation
− Maintain and oversee projects to ensure timely completion
− Review designer works including proof-reading, layout revisions and color corrections
− Have regular one-on-one meetings with staff to track progress and discuss performance
− Observe and write bi-annual performance evaluations and appraisals
− Facilitate bi-weekly staff meetings covering a wide range of topics
− Approve final compositions for production
− Provide hands-on training and orientation to new staff
− Participate in employee candidate interviews and select qualified staff as needed
− Assist in providing saff with art direction including limitations, guidelines and specifications
− Provide hands-on training of equipment use as well as material handling and installation procedures
− Provide staff with development opportunities such as training sessions and miscellanious projects
− Lead creative discussions that include video tutorials and inspirational showcases
− Maintain department library for staff to utilize including a large collection of design books and magazines
− Host birthday or acheivement celebrations to maintain high spirit and energy among staff
− Showcase acheivements and maintain recognition among staff
− Submit staff work to regional and national design competitions to gain staff recognition
− Assist in supervision of Web Designer
− Manage and track over 100 quarterly projects ranging from small print jobs to large scale promotional campaigns
− Develop quartely project management systems including spreadsheets, log books, and archive resources
− Implement project deadlines including drafts, final compositions, and production preparation
− Maintain and oversee projects to ensure timely completion
− Review designer works including proof-reading, layout revisions and color corrections
− Have regular one-on-one meetings with staff to track progress and discuss performance
− Observe and write bi-annual performance evaluations and appraisals
− Facilitate bi-weekly staff meetings covering a wide range of topics
− Approve final compositions for production
− Provide hands-on training and orientation to new staff
− Participate in employee candidate interviews and select qualified staff as needed
− Assist in providing saff with art direction including limitations, guidelines and specifications
− Provide hands-on training of equipment use as well as material handling and installation procedures
− Provide staff with development opportunities such as training sessions and miscellanious projects
− Lead creative discussions that include video tutorials and inspirational showcases
− Maintain department library for staff to utilize including a large collection of design books and magazines
− Host birthday or acheivement celebrations to maintain high spirit and energy among staff
− Showcase acheivements and maintain recognition among staff
− Submit staff work to regional and national design competitions to gain staff recognition