Christian Archibold

Art Director / Brand Manager

Panama, Panama
Art Director/Senior Graphic Designer with more than ten years of experience developing international brands.

Regarded as an excellent team player who works efficiently, communicates effectively, and is detail-oriented in helping companies drive growth using the latest industry practices.

Work Experience

China Construction America

Marketing Manager / Graphic Designer / Photographer

- Directed the implementation of multinational marketing strategies in terms of the development, design, and compliance of regional operations in addition to associated advertising campaigns in Central and South America.

- Devised industry-related presentations to strengthen company positioning at international forums, government project biddings, board of directors’ meetings, and commercial events.

- Supported sales division efforts through the delivery of illustrative materials, layout designs, and overall improvement of branding presentation for various projects.

- Conducted market research to conceptualize brand identity for the company’s first real estate development in the country - DAO Panama. A luxury brand to be replicated in Latin America.

- Managed and directed the creation of all real estate marketing materials including flyers, brochures, promotional books and stands at real estate fairs, online websites, magazine ads, and billboards (digital & print).

- Oversaw digital marketing campaigns carried out by partner advertising agency; ensuring quality standards in direct mailing, print promotion, and social media content in terms of photography, design, and copy.

- Monitored brand guidelines and consistency throughout local and international promotional content delivered through campaigns, events, and other marketing materials.

- Constantly researched marketing strategies to stay on top of all industry-relevant trends and best practices.
May 2016 - November 2020 Panama

Asylum Marketing

Graphic Designer / Photographer

- Designed and created digital and print materials
- Responsible for commercial and advertising project photography
January 2016 - May 2016 Panama

Royal Caribbean

Photographer / Photo Editor / Senior Graphic Designer

- Studio and outdoor photography
- Creative graphic design
- Laboratory printing
September 2009 - December 2010 Miami, Florida, United States

Languages

Spanish (Native),
English (Fluent),
Portuguese (Beginner),

Skills

Adobe Illustrator, Adobe Indesign, Adobe Lightroom, Adobe Photoshop, Adobe Photoshop Express, Adobe Rush, Camera Raw,