Chris Terrazas

Art Director

St. Petersburg, FL, USA
Creative and results oriented Art Director business professional with expertise in all facets of driving projects forward, brand management, marketing strategies, media output and project management. A dynamic self-directed leader that responds rapidly and effectively to fast changing priorities with superior interpersonal and communication skills. Innovative and adept at working with management, teams, clients and industry partners to execute designs and print layouts. Adheres to the highest standards of integrity and builds exceptional relationships by working collaboratively with others to find win-win solutions.

Work Experience

Art Director

Envisions and creates custom artwork for clients from sketches to verbal description resulting in 100% customer satisfaction;ensures that all branding guidelines and rules are followed, making certain that the image is never compromised.

Known to develop positive relations between sales staff and clients to continue loyalty from clients by creating innovative, costeffective product solutions in a highly competitive market.

Effectively able to analyze and communicate creative ideas to clients and sales team, working within their set budgets.

Carefully places client artwork on factory templates and modifies to best accommodate production processes.

Creates vellum silk screen or modifies the art to best suit multiple production processes for various printable media, giving the client several options to have the cutting edge over others in their industry.

Stays current with the latest style, software and graphic trends including system technology and desktop publishing.
March 2010 - Present St. Petersburg, Florida, United States

Graphic Designer / Web Designer

Creatively developed the entire scope of all marketing design projects such as design and layout of the company promotional materials, logo, art for banners, flyers, mail out coupons, brochures, web ads, letterhead, and business cards.

Designed, constructed and updated internet and intranet sites; monitored SEO (Search Engine Optimization) activities to maintain top listing objectives of the company.

Demonstrated excellent organizational skills by setting weekly goals, meeting deadlines and handling daily reports.

Accountable for determining the project’s complexity, scheduling, budget, cost analysis time tables and material management.

Maximized revenue by diligently researching the best computer and software for the organization and preformed any updates, backups, and general maintenance.

Conceived and launched eBlasts, Enewsletters, mass mailings including: copywriting, use of Photoshop / Dreamweaver, HTML, and preparation/delivery of eBlasts.

Responsible for organizing, ordering inventory and moving shipments of educational materials and software.

Produced press releases for announcements to selected print media and website.
April 2007 - May 2008 Largo, Florida, United States

Graphic Designer / Marketing Assistant / Event Photographer - Event Coordinator

Creatively designed and printed company all promotional materials such as logo, letterhead, business cards, flyers, mailings; designed, constructed and updated intranet.

Facilitated communication between team members and Executive Management with the direction of the marketing project, the time frame of objectives / schedules, created solutions if not on target to move the project forward assisting with action steps.

Proactively drove and created brand management to ensure all pieces and elements fell into line with the organizations overall brand, message goals, data analytics, media and creative output.

Directed initiatives to forge and nurture relationships through creative advertisement tactics with traditional and online marketing that generated clientele nationally for the organization.

Seamlessly orchestrated special events and overall design (signage, décor, staff, setup), vendor negotiations, and budgeting of all annual conferences, internal and external conventions.

Drove all marketing messages for content creation and developed the “Big Picture” and breakdown into bullet points for print / web / audio projects and business meetings.
April 2002 - April 2007 Largo, Florida, United States

Education

International Academy Of Design & Technology (IADT)

Associates in Science, Interactive Media

Photoshop, Illustrator, Dreamweaver, ProTools, Premiere, After Effects, Director, Flash, Quark, PageMaker, Videography, Audio Production, ActionScript , Lingo, HTML, CSS, Javascript, 3D Studio Max, Cold Fusion
2001 - 2003 Tampa, Florida, United States

International Academy Of Design & Technology (IADT)

Associates in Science, Digital Photagraphy

DSLR Camera Systems, Product Photography, Portrait Photography, Lighting Equipment, Photoshop & Camera Raw, Marketing
2009 - 2010 Tampa, Florida, United States

Skills

Camera Raw, CSS3, Dreamweaver, DSLR Camera Systems, Dynalite Equipment, HTML5, Illustrator, Indesign, JavaScript, Jquery, Lightroom, Linux Platforms, Mac Platforms, Microsoft Project, Photoshop, Profoto Equipment, Windows Platforms,

Strengths & Expertise

Graphic Design, Photography Photo Realism
Creating, Editing Electronic Based Media Print Media
Marketing Budget Management Competitive Positioning
Creative Problem Solving Multitasking Team Player
Workflow Planning & Time Management
Project Management & Strategic Marketing
Corporate Identity Branding Creation & Logo's
Managing CRM & Marketing Lists
Screen Print Graphics & Website Development
Networking & Working Well Under Pressure

Community Outreach

Boys and Girls Club, Largo, Florida:

Created print work, promotional material, programs and other visual elements.

Provided leadership and direction to marketing team to ensure consistency of messages that the community received.

Coordinated their Annual Awards Gala and acknowledged for excellent communication in order to serve as a vital link between vendors, onsite management of set, selection of location, and ensured all deadlines and duties were met.

Lyons Eye Institute for Transplant Research, Tampa, Florida:

Provided photographic coverage of the Lyons Eye Institute "Run for Sight"; and for the grand opening of the organization.