Christovel Satriyo Widodo
Mr.
Surabaya, Indonesia
+6281231085808
www.christovelsatriyo.com
"18 years of experience gave me a lot of lesson, how to deal with the jobs, the team and any kind of Clients. From Print Operator to Art Director... from Creative Director to Brand Consultant. And most important I never satisfied with all my works, Always thirsty and hungry about learning and invent new creative communication. Wouldn't mind to start over again of learn something new and Discover new Bright Idea."
The brand is born with a mysterious great story of innovation and secret ingredients of an eccentric identity. It’s connected with a sense of a commitment and value. Intimate with its security, honesty and responsibility.
So yes, brand is your asset, but it’s not yours, it belongs to your consumers.
I believe a brand without philosophy is like a land without a lighthouse, the ships won’t be docking at your land. But just a lighthouse is not gonna do the work. To cut the mustard, the company needs a joyful playground to build, connect and engage with consumers.
The Brand’s Brain
Best Thing since Sliced Bread (a good invention or innovation. A good idea or plan.)
For me, the brand is about relationship, not information. I can’t be satisfied if the brand is just recognizable, I want it to be loved by people, to be more personal than generic, creates a love story than narrative, and most of all I won’t stop until it becomes iconic than just symbolic.
For … years I’ve been living in a creative world that is full of struggle, experimental, innovative and fun. Creating love story with brands and its consumers is the coolest job ever. Forget about being a rock star, because what I do is rocking the world. Researching, brainstorming, strategizing, and conceptualizing are my sandwich filling, I ate it every day. I would go the extra mile to make you blew away and create golden opportunity. If you think what I do is a waste of time, take a look at my portfolio, where the magic happens.
- 18 and Life
The brand is born with a mysterious great story of innovation and secret ingredients of an eccentric identity. It’s connected with a sense of a commitment and value. Intimate with its security, honesty and responsibility.
So yes, brand is your asset, but it’s not yours, it belongs to your consumers.
I believe a brand without philosophy is like a land without a lighthouse, the ships won’t be docking at your land. But just a lighthouse is not gonna do the work. To cut the mustard, the company needs a joyful playground to build, connect and engage with consumers.
The Brand’s Brain
Best Thing since Sliced Bread (a good invention or innovation. A good idea or plan.)
For me, the brand is about relationship, not information. I can’t be satisfied if the brand is just recognizable, I want it to be loved by people, to be more personal than generic, creates a love story than narrative, and most of all I won’t stop until it becomes iconic than just symbolic.
For … years I’ve been living in a creative world that is full of struggle, experimental, innovative and fun. Creating love story with brands and its consumers is the coolest job ever. Forget about being a rock star, because what I do is rocking the world. Researching, brainstorming, strategizing, and conceptualizing are my sandwich filling, I ate it every day. I would go the extra mile to make you blew away and create golden opportunity. If you think what I do is a waste of time, take a look at my portfolio, where the magic happens.
- 18 and Life
Work Experience
Dua Kelinci, PT
Marketing Communication & Store Manager
I joined to this great Company (PT Dua Kelinci, Pati) when the management run the business in the conventional way, actually the Family Company. The tradition of family minded still very dominant.
In fact, that's my challenge and opportunity, to change the Board's point of view about the company Vision, Mission & Industry Development.
I began set up the relative team and tools in my field of responsibility.
Setting up the objective to the Company, Job Desc., KPI and also Marcomm Planning in
short term (a year) to long term (5-15years).
I have the Responsibilities directly to the President Director (Owner), which is not so fit in my perspective, but I recommend to the Board about the appropriate of the Flow and Organization Structure.
Mobile activities in 3 cities (Pati, Jakarta and Surabaya),
for the detail of my duties and responsibilities are:
1./ Organized and manage the Marcomm Department and artistic division.
2./ Create the Marcomm Plan, Strategy and Implementation.
3./ Responsibility in ATL both with BTL activity.
4./ Responsibility Sales & Marketing Tools Kits.
5./ Responsibility and take charge of handling the ATL/BTL partner-agencies
6./ Responsibility to the budget of Marcomm Department.
7./ Presenting the monthly report to the Board.
8./ Responsibility to the Social Media Activitie:
http://www.realduakelinci.com, twitter; @duakelinci and FB: Dua Kelinci Official Sponsor Real Madrid.
In fact, that's my challenge and opportunity, to change the Board's point of view about the company Vision, Mission & Industry Development.
I began set up the relative team and tools in my field of responsibility.
Setting up the objective to the Company, Job Desc., KPI and also Marcomm Planning in
short term (a year) to long term (5-15years).
I have the Responsibilities directly to the President Director (Owner), which is not so fit in my perspective, but I recommend to the Board about the appropriate of the Flow and Organization Structure.
Mobile activities in 3 cities (Pati, Jakarta and Surabaya),
for the detail of my duties and responsibilities are:
1./ Organized and manage the Marcomm Department and artistic division.
2./ Create the Marcomm Plan, Strategy and Implementation.
3./ Responsibility in ATL both with BTL activity.
4./ Responsibility Sales & Marketing Tools Kits.
5./ Responsibility and take charge of handling the ATL/BTL partner-agencies
6./ Responsibility to the budget of Marcomm Department.
7./ Presenting the monthly report to the Board.
8./ Responsibility to the Social Media Activitie:
http://www.realduakelinci.com, twitter; @duakelinci and FB: Dua Kelinci Official Sponsor Real Madrid.
July 2011
- June 2012
Indonesia
Gramedia | Group Of Magazine
Marketing Communication Superintendent
I joined the Company when the smell of opportunity is very wide opened. It challenge me already.
- I Start with 20 people, separate them into 2 teams, Regular Team (15people) and
Improvement Team (5people). We keep the passion to reach the Revenue target and
the other hand we still hunger for the Updating of Ability, Skill, Knowledge and also
Creative Mind.
- Responsible to the Mar-Comm's Business Plan, Create Creative Concept to the
Presentation and also Marketing Plan.
- Supervising the the Both Team, such as: Creative Group Head, Art Director, Designer,
Copy Writer, Photographer, Illustrator and also the Project Coordinator.
- Produce the dummy prototype design & tools, Creative Concept and Presentation.
- Support The Account Executive Team to reach the Target Revenue.
- Maintain the Client and create more opportunities base on their objectives.
- I Start with 20 people, separate them into 2 teams, Regular Team (15people) and
Improvement Team (5people). We keep the passion to reach the Revenue target and
the other hand we still hunger for the Updating of Ability, Skill, Knowledge and also
Creative Mind.
- Responsible to the Mar-Comm's Business Plan, Create Creative Concept to the
Presentation and also Marketing Plan.
- Supervising the the Both Team, such as: Creative Group Head, Art Director, Designer,
Copy Writer, Photographer, Illustrator and also the Project Coordinator.
- Produce the dummy prototype design & tools, Creative Concept and Presentation.
- Support The Account Executive Team to reach the Target Revenue.
- Maintain the Client and create more opportunities base on their objectives.
March 2009
- June 2011
Jakarta, Indonesia
Levelnine | Marketing Communication Solution
Managing Director
Manage the new company which is engaged in Marketing Communication and Brand Activation. From the company's management, financial reporting, human and resource development until Production and Marketing Activities.
Manage a long term business relationship, in some other time, sometimes I'm still creating prototype design and the finishing. Creating the Master Brief or Creative Brief. Client Mapping, Preparing for the presentation, and also participate in project tender (we use to call "Beauty Contest")
Supervising all the company activities, such as:
- Accounting and Administrator
- Marketing Team
- Creative Team and Designers
In the end... reporting all the Company's Performance in every 3 month and every year to the board of Directors and Investors.
Manage a long term business relationship, in some other time, sometimes I'm still creating prototype design and the finishing. Creating the Master Brief or Creative Brief. Client Mapping, Preparing for the presentation, and also participate in project tender (we use to call "Beauty Contest")
Supervising all the company activities, such as:
- Accounting and Administrator
- Marketing Team
- Creative Team and Designers
In the end... reporting all the Company's Performance in every 3 month and every year to the board of Directors and Investors.
April 2006
- February 2009
Indonesia
SAM Design | Integrated Marketing Communication
Manager of Graphic Design Department
To make sure that the team (5 Designer, an illustrator and a Photographer) in the line of their responsibility, to create prototype design into the chosen design. Supervise Design into the execution, also manage and developing the skill and competences of the team.
Creating Master and Creative Brief, creating Prototype Design and Design execution (sometimes). Doing the Presentation. In some other time joined the Creative team. Supporting the Marketing Team and also doing the marketing activities it self.
Maintain the business relation and communication with the clients. And manage the relation with the other vendor, such as: Printing Company and an other outsource.
Creating Master and Creative Brief, creating Prototype Design and Design execution (sometimes). Doing the Presentation. In some other time joined the Creative team. Supporting the Marketing Team and also doing the marketing activities it self.
Maintain the business relation and communication with the clients. And manage the relation with the other vendor, such as: Printing Company and an other outsource.
April 1998
- March 2006
Surabaya, Indonesia
Christ_sa
Founder
Consultant of Brand Strategy & Communication
June 2012
- Present
Indonesia
Education
PETRA Christian University, Indonesia
Bachelor's Degree
Field of Study : Art/Design/Creative Multimedia
Major : Visual Communication Design
GPA : 3,18
Major : Visual Communication Design
GPA : 3,18
June 1998
- July 2002
Surabaya, Indonesia
Languages
English (Advanced),
Indonesian (Fluent),
Awards
Skills
Art Direction,
Client Mapping & Surgery,
Create Business Plan,
Create Creative Concept,
Create Master Brief,
Create Visual Concept,
Designing ,
Digital Arts,
Digital Imaging,
Event Promotion & Brand Activation,
Illustration,
Mascot & Logo Identity,
Networking & Relationship Maintaining,
Photography,
Photography,
Pre-Press Ability,
Presentation,
Social Media Activation,
Storyboard Concept,
Something You might to know...
Combined with the software application abilities, such as:
• Adobe Creative Suite PC & Mac OS (Photoshop, In Design and Illustrator)
• Macromedia Freehand
• Coreldraw
• MS Office (Exel, Word & Power Point)
• Mac OS (Key Note, Page, Number)
And to en rich my Knowledge and competence by joining a several Seminars and Workshop, such as:
• “Advertising Strategy” by Mar-Comm PT HM.Sampoerna Tbk.
• “Weapon of Influence” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “Worth of Mouth Marketing” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “Photography and Digital Imaging” by Christupha Saragi
• “Blue Ocean Strategy” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “Leadership Model and Management Leadership” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “Vision-Mission-Value” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “Open Your Heart Close the Deal” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “Design Thingking” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “FGDI 2007 “Think BIG with Design” Design Power Conference, Product & Packaging Conference. JCC, Jakarta by Stefan Sagmeister, Karim Rashid, etc.
• Adobe Creative Suite PC & Mac OS (Photoshop, In Design and Illustrator)
• Macromedia Freehand
• Coreldraw
• MS Office (Exel, Word & Power Point)
• Mac OS (Key Note, Page, Number)
And to en rich my Knowledge and competence by joining a several Seminars and Workshop, such as:
• “Advertising Strategy” by Mar-Comm PT HM.Sampoerna Tbk.
• “Weapon of Influence” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “Worth of Mouth Marketing” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “Photography and Digital Imaging” by Christupha Saragi
• “Blue Ocean Strategy” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “Leadership Model and Management Leadership” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “Vision-Mission-Value” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “Open Your Heart Close the Deal” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “Design Thingking” by Tanadi Santoso, Mba (CEO of SAM-Design)
• “FGDI 2007 “Think BIG with Design” Design Power Conference, Product & Packaging Conference. JCC, Jakarta by Stefan Sagmeister, Karim Rashid, etc.