Showcase & Discover Creative Work

Chris Paleczny

MacLaren McCann Health

Toronto, Ontario, Canada
Discovering, creating, refining, channeling, crafting, obsessing, rethinking, battling and generally being passionate about brand stories and the creative that articulates them is what drives me.

I believe in brand stories that are true, differentiating and motivating. They are born from a deep understanding of a business, it’s competition and target markets. They grow and find their strength through the insights uncovered. They become wind under the wings of powerful creative ideas that resonate and persuade. It takes a lot of hard work, and openness between departments and clients to make it happen, but when it does, it’s really powerful. That’s what I’m about.

I have experience in CPG, Pharma, and Financial in most channels including TV, Digital, Print, OOH, and Direct. Although the raw materials differ, the fundamental exercise remains the same – digging deeper and deeper, finding the nuggets, fashioning brand stories and the brilliant creative to tell them.

That’s my brand story. (and I’m sticking to it)
Work Experience
Toronto, Ontario, Canada
2010
Associate Creative Director
Promoted to ACD. Creative lead on Healthcare and Consumer accounts including Novartis, Boehringer Ingelheim, Astra Zeneca, and Nestlé Canada. Also new creative assignments on RBC. Actively involved in new business development.
Toronto, Ontario, Canada
19992010
Senior Art Director
Hired on at Torre Lazur McCann (Healthcare division of Maclaren McCann) in it's infancy and was instrumental in the growth of the company through many new business wins and creative campaigns. Main clients included Astra Zeneca, Wyeth, Janssen-Ortho, and Nestlé (Canada & US). The Nestlé business began with Infant Nutrition (Medical) and grew to include the Consumer assignments on many brands including GoodStart, Gerber, Nescafé, Coffee-mate, and Nesquik.
Toronto, Ontario, Canada
19951999
Graphic Designer
Made the jump to the creative side, with this position at Anderson. Quickly learned the ropes, taking on more of a Junior Art Director role in my last two years there.
Toronto, Ontario, Canada
19921995
Account Executive
Hired as a Junior Account Executive, promoted to Account Executive a year later. Received the McCann-Erickson "Truth Well Told Award". Although I loved the job, I realized after a couple years that my true calling was on the creative side.
Education
Toronto, Ontario, Canada
19901992
University of Toronto
M.B.A.
Ontario, Canada
19871990
University of Waterloo
B.A. (Fine Arts)
Languages
 
French (Conversational)