Responsible for leading all customer communication initiatives and customer-focused marketing programs to strengthen retention, brand perception and advocacy.

• Created compelling customer success stories including case studies, video interviews and testimonials, event speaking opportunities, marketing assets and more.
• Established updated, consistent brand guidelines.
• Wrote, designed, illustrated and produced compelling digital marketing content.
• Sourced a team of freelance and agency resources to scale content development, including social media management, blog content, SEO optimization and demand generation assets.
• Partnered with product marketing, customer success teams, event marketing, demand generation and sales to build and execute customer campaigns and events.

Managed a global demand generation marketing team and supervised the execution of multichannel programs. Directed and managed all marketing content development and asset creation.

• Developed and maintained a comprehensive digital asset library of eBooks, infographics, white papers, case studies, videos and reports for use in global marketing programs.
• Managed a team to facilitate the successful execution of digital programs and virtual/in-person events tied to $80 million in qualified new pipeline.

Created and launched effective, customer-facing promotional and social communications for a wide range of digital marketing, demand generation, nurturing and account-based marketing programs.

• Key collaborator on launching a global rebranding initiative, encompassing new creative guidelines for all areas of digital and print creative in the US and all regions.
• Rearchitected and rewrote all corporate website content to strategically align with rebranding and product repositioning, optimizing for SEO and inbound leads.
• Responsible for the art/creative direction and primary execution of digital creative (display, PPC, content marketing collateral, landing pages), as well as high-profile print and corporate branding initiatives.
• Reinvigorated and transformed the marketing asset library from static content (white papers, analyst reports) into dynamic infographics, eBooks and interactive online experiences.
• Elevated digital inbound traffic by adopting a persona-based content strategy applied across digital advertising, social media, blogs and landing pages.

Led a team of in-house and agency designers to ensure on-time, on-brand delivery of print and electronic marketing collateral. Provided art direction and wrote promotional copy for global product launch campaigns and events. Product managed globally visible corporate campaigns, including coordinating photo shoots and providing
art direction to in-house and agency creative staff. Managed a major website translation effort orchestrated through a Sharepoint architecture, localizing site
content to 8 languages.

Assigned, scheduled, and tracked in-house creative programs.

Served as liaison between marketing clients and in-house creative staff to achieve on-time, on-budget execution of collateral for 29 accounts.

Closely collaborated with design teams to write and deliver superior creative collateral. Pitched multiple concepts to clients and executed concepts while managing a large number of tight deadlines.